Chinese Goods Gain Traction on Russias Ozon During Black Friday

Chinese Goods Gain Traction on Russias Ozon During Black Friday

Ozon's Black Friday report reveals a significant surge in demand for Chinese goods in Russia. Order volume and sales of Chinese products increased by over 500%, GMV more than doubled, and the number of consumers purchasing Chinese goods grew nearly 3.5 times. The demand for Chinese products is expanding nationwide, with high-value, cost-effective items being particularly popular. Chinese sellers should seize this opportunity by improving product quality, optimizing supply chains, strengthening brand building, and actively embracing digital transformation to capitalize on the growing Russian market.

01/30/2026 Logistics Industry Insights
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Ozon Touts Russian Ecommerce Growth for Chinese Sellers in Shenzhen

Ozon Touts Russian Ecommerce Growth for Chinese Sellers in Shenzhen

Russian e-commerce platform Ozon will host an official seller conference in Shenzhen, focusing on China-Russia trade opportunities. The withdrawal of Western brands, the warming of China-Russia trade, the rise of the RMB, and growing Russian consumer demand are creating golden opportunities for Chinese cross-border e-commerce. Ozon is actively expanding cooperation with Chinese sellers to help Chinese brands cultivate the Russian market. The conference aims to facilitate this growth and provide insights into navigating the Russian e-commerce landscape.

02/03/2026 Logistics Industry Insights
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Ozon Teams with China Post to Cut Seller Shipping Costs

Ozon Teams with China Post to Cut Seller Shipping Costs

Ozon has partnered with China Post to launch ePacket delivery service, officially launching on December 1st. This service offers lower shipping discounts and free return processes. Sellers can choose self-delivery or door-to-door pickup and can directly use their existing China Post accounts for convenient operation. The aim is to reduce logistics costs and increase profit margins for sellers. This collaboration streamlines the shipping process for Chinese merchants selling on the Ozon platform, making it more competitive and efficient.

02/03/2026 Logistics
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Ozon Adjusts SKU Policy to Balance Inventory Breadth and Curation

Ozon Adjusts SKU Policy to Balance Inventory Breadth and Curation

Ozon's SKU policy adjustment significantly increases the SKU limit for new stores, encouraging a broader product listing approach. This presents both opportunities and challenges for sellers. While extensive product listings can rapidly expand market reach, they may also increase the risk of unauthorized product replication. High-quality sellers need to conduct thorough market analysis, monitor sales trends, develop unique sourcing strategies, strengthen brand building, and optimize customer service. Finding a balance between broad product listings and curated selections is crucial for success on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Ozons Topselling Products for Russias Holiday Season

Ozons Topselling Products for Russias Holiday Season

This article provides an OZON seller's guide to product selection for Russian holiday seasons. It focuses on key categories such as the Spring Festival, Children's Day holidays, and home decorations. The article emphasizes the importance of understanding local customs, referencing past best-selling products, and preparing inventory in advance. This helps sellers accurately grasp market opportunities and achieve sales growth in the Russian market through the OZON platform.

01/05/2026 Logistics Industry Insights
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Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

Ozon Emerges As Key Ecommerce Hub for Chinese Sellers in Russia

The Russian e-commerce platform OZON is experiencing rapid growth, presenting significant opportunities for Chinese sellers. This article analyzes the reasons behind OZON's rise, its market potential, and how new sellers can quickly get started. It emphasizes the importance of seizing the early-stage advantages and adopting flexible operational strategies. The article encourages sellers to actively join OZON and embark on a profitable journey in the Russian e-commerce market.

01/05/2026 Logistics Industry Insights
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Ozon Marketplace Sellers Urged to Address Hidden Fees for Profit Growth

Ozon Marketplace Sellers Urged to Address Hidden Fees for Profit Growth

Operating an Ozon store often leads to profit leakage due to hidden fees. This article reveals five major 'money-sucking black holes': automatic promotions, advertising bids, paid trials, point-based reviews, and rule changes. We provide corresponding strategies to help you carefully manage expenses, plug the loopholes, and maximize profits. By understanding these hidden costs and implementing proactive measures, you can significantly improve your Ozon store's profitability and overall financial performance.

01/10/2026 International Settlement
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Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozons Warehousing Shift Opens Opportunities for Crossborder Sellers

Ozon has significantly reduced the free storage period for bulky items to 30 days, which may increase short-term cost pressure. However, warehousing rates have been substantially lowered. Sellers need to optimize inventory management, accelerate product turnover, and flexibly adjust logistics and sales strategies to turn challenges into opportunities and achieve cost reduction and efficiency improvement. This requires proactive adaptation and strategic planning to navigate the changing landscape and maintain profitability within the Ozon ecosystem.

01/05/2026 Logistics
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Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

Ozons Smart Holiday Mode Boosts Sales During Chinese New Year

This article provides OZON sellers with an operational guide for the Spring Festival period. It focuses on utilizing OZON's vacation mode to flexibly manage store operations. The guide also covers how to ensure healthy store operation, improve product conversion rates, and reduce order cancellation rates through refined operational strategies, optimized logistics, and proactive communication during the holiday. Furthermore, it suggests sellers use the holiday to review past operations and prepare for OZON operations in 2023.

01/06/2026 Logistics
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Ozons Tag Optimization Guide Boosts Ecommerce Traffic

Ozons Tag Optimization Guide Boosts Ecommerce Traffic

With the removal of keywords on Ozon, tags have become crucial for traffic growth. This article provides a practical tag optimization strategy, covering the application of attributes, scenarios, and long-tail tags. Through case studies and effectiveness evaluation methods, it helps sellers increase product visibility, attract precise traffic, and succeed on Ozon. This includes understanding how to choose the right tags and monitor their performance to maximize impact and drive sales on the platform.

01/26/2026 Logistics Industry Insights
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