Ozon Faces Seller Exodus Amid Compliance Challenges Eyes 2026 Recovery

Ozon Faces Seller Exodus Amid Compliance Challenges Eyes 2026 Recovery

This article analyzes five major reasons for the sharp decline in the number of Ozon platform sellers: compliance storms, increased competition, logistics bottlenecks, policy risks, and exchange rate fluctuations. Despite the challenges, the Ozon market still holds potential. It is recommended that sellers operate in compliance, focus on brand building and refined operations, and manage risks effectively to gain a foothold in the competition.

01/23/2026 Logistics Industry Insights
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OZON Expands to Central Asia Boosting Ecommerce for Chinese Sellers

OZON Expands to Central Asia Boosting Ecommerce for Chinese Sellers

Russian e-commerce platform OZON has opened new country sites in Armenia, Kyrgyzstan, and Azerbaijan to Chinese merchants, creating new opportunities for cross-border e-commerce. This article analyzes the market characteristics of these three countries and OZON's support policies. It also reminds sellers to pay attention to market research, product selection, logistics, customer service, and compliant operation to help Chinese sellers tap into the Central Asian market. Focus on understanding local demands and adapting strategies for success in these emerging e-commerce landscapes.

12/30/2025 Logistics
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Ozon Sellers Warned to Meet Fulfillment Deadlines or Risk Suspension

Ozon Sellers Warned to Meet Fulfillment Deadlines or Risk Suspension

This article provides an in-depth analysis of OZON's inventory timeliness rules, focusing on the calculation and impact of the Late Dispatch Rate. It offers practical strategies to avoid account suspension. By understanding the rules and optimizing processes, sellers can effectively improve operational efficiency, reduce risks, and achieve sustainable growth on the OZON platform. This includes managing stock levels, adhering to shipping deadlines, and understanding the platform's performance metrics to ensure compliance and maintain a healthy seller account.

02/12/2026 Logistics
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Ozon Drivers Strike Over Pay and Overwork in Russian Logistics

Ozon Drivers Strike Over Pay and Overwork in Russian Logistics

A delivery strike occurred at Russian e-commerce company Ozon in Yekaterinburg. The strike was triggered by drivers' long hours, unreasonable wages, and poor communication with management. Ozon has pledged to increase staffing, pay overtime, and resolve the issues promptly. This incident highlights the insufficient protection of frontline employee rights by e-commerce platforms during rapid expansion. The strike underscores the need for better labor practices within the company and serves as a reminder of the importance of fair treatment for workers in the fast-growing e-commerce sector.

02/12/2026 Logistics
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Ozon Touts Russian Ecommerce Growth for Chinese Sellers in Shenzhen

Ozon Touts Russian Ecommerce Growth for Chinese Sellers in Shenzhen

Russian e-commerce platform Ozon will host an official seller conference in Shenzhen, focusing on China-Russia trade opportunities. The withdrawal of Western brands, the warming of China-Russia trade, the rise of the RMB, and growing Russian consumer demand are creating golden opportunities for Chinese cross-border e-commerce. Ozon is actively expanding cooperation with Chinese sellers to help Chinese brands cultivate the Russian market. The conference aims to facilitate this growth and provide insights into navigating the Russian e-commerce landscape.

02/03/2026 Logistics Industry Insights
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Ozon Teams with China Post to Cut Seller Shipping Costs

Ozon Teams with China Post to Cut Seller Shipping Costs

Ozon has partnered with China Post to launch ePacket delivery service, officially launching on December 1st. This service offers lower shipping discounts and free return processes. Sellers can choose self-delivery or door-to-door pickup and can directly use their existing China Post accounts for convenient operation. The aim is to reduce logistics costs and increase profit margins for sellers. This collaboration streamlines the shipping process for Chinese merchants selling on the Ozon platform, making it more competitive and efficient.

02/03/2026 Logistics
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Ozon Adjusts SKU Policy to Balance Inventory Breadth and Curation

Ozon Adjusts SKU Policy to Balance Inventory Breadth and Curation

Ozon's SKU policy adjustment significantly increases the SKU limit for new stores, encouraging a broader product listing approach. This presents both opportunities and challenges for sellers. While extensive product listings can rapidly expand market reach, they may also increase the risk of unauthorized product replication. High-quality sellers need to conduct thorough market analysis, monitor sales trends, develop unique sourcing strategies, strengthen brand building, and optimize customer service. Finding a balance between broad product listings and curated selections is crucial for success on the Ozon platform.

02/03/2026 Logistics Industry Insights
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Ozon Expands in China Targets 100000 Sellers with Shenzhen Office

Ozon Expands in China Targets 100000 Sellers with Shenzhen Office

Russian e-commerce giant OZON has announced the opening of an office in Shenzhen, aiming to attract 100,000 Chinese merchants to its platform. The company plans to increase the transaction volume of Chinese goods tenfold by 2024. OZON will provide more support to Chinese sellers by improving its logistics system and optimizing services, helping them tap into the lucrative Russian e-commerce market. This move signifies OZON's commitment to facilitating cross-border trade and expanding its presence in the Chinese market.

01/04/2026 Logistics Industry Insights
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Ozon Revamps Store Design Amid Paid Growth Push in Russia

Ozon Revamps Store Design Amid Paid Growth Push in Russia

OZON platform introduces paid store design services, offering Free, Premium subscription, and customized options. Paid design enhances brand image, optimizes user experience, and improves conversion rates. Sellers can apply via "Promotions" -> "Templates" or "Search Results Promotion" -> "Marketing Application" pages. This move signifies OZON's platform regularization, encouraging sellers to join early and leverage professional store design for better performance and brand visibility in the competitive Russian e-commerce landscape.

01/04/2026 Logistics Industry Insights
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Tongtu ERP Enhances Efficiency for Russian Ecommerce Sellers on Ozon

Tongtu ERP Enhances Efficiency for Russian Ecommerce Sellers on Ozon

This article details how OZON sellers can efficiently list products using the data collection feature of TongTool ERP. By registering and logging in, authorizing the store, installing plugins, collecting product data, editing information, generating drafts, and finally listing, sellers can significantly improve their listing efficiency and tap into the Russian e-commerce market. The process simplifies product uploads and streamlines the management of listings on the OZON platform via the integration with the ERP system.

12/29/2025 Logistics Encyclopedia
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