Mobile Game Ads Shift from CPI to ROAS by 2026

Mobile Game Ads Shift from CPI to ROAS by 2026

Rising traffic costs in IAA overseas expansion are limiting the traditional CPI model. ROAS targeting can improve profitability and ensure steady growth, making it a recommended strategy for IAA developers to actively adopt in response to market changes. By focusing on return on ad spend, companies can optimize their campaigns for better performance and sustainable growth in the competitive global market. This approach allows for more efficient ad spending and a greater focus on acquiring high-value users.

01/23/2026 Logistics Industry Insights
Read More
Google Ads Optimization Boosts Crossborder Ecommerce ROI

Google Ads Optimization Boosts Crossborder Ecommerce ROI

This article explores how cross-border e-commerce businesses can maximize advertising value on Google Ads through refined budget and bidding adjustments. It emphasizes the importance of conversion data and proposes differentiated strategies for budget and bid adjustments. The aim is to help advertisers optimize ad performance and improve return on investment. The paper highlights the need to analyze performance metrics to make informed decisions on budget allocation and bidding strategies, ultimately driving more efficient and profitable advertising campaigns.

01/23/2026 International Settlement
Read More
Trucking Sector Struggles Amid Economic Slowdown

Trucking Sector Struggles Amid Economic Slowdown

Bloomberg analyst Lee Klaskow provides an in-depth analysis of the current US freight market, highlighting a "freight winter" driven by overcapacity and weak demand amid recessionary concerns. He predicts market stabilization in the second half of the year, with larger companies gaining an advantage. Klaskow anticipates a return to normalcy for the 2023 peak season and expects inventory levels to normalize. The article analyzes the market's challenges and opportunities, offering valuable insights for industry participants.

01/21/2026 Logistics Industry Insights
Read More
Lightbulbscom Boosts Peak Season Output Without Adding Staff

Lightbulbscom Boosts Peak Season Output Without Adding Staff

LightBulbs.com doubled its throughput during peak season without adding staff by integrating a multi-carrier shipping platform and automated dimensioning technology. This solution streamlined shipping processes, improved freight cost accuracy, enabled real-time shipment visibility, and identified/recovered losses from carrier overcharges. The result was effective cost reduction and improved customer satisfaction. The automation and optimization of their logistics processes allowed them to handle the increased volume efficiently and effectively, demonstrating a significant return on investment.

01/26/2026 Logistics
Read More
Google Ads Key Pitfalls to Avoid for New Accounts

Google Ads Key Pitfalls to Avoid for New Accounts

This article delves into four common pitfalls during the cold start phase of new Google Ads accounts: display network, smart bidding, broad match keywords, and the 2x budget rule. It provides corresponding solutions to help advertisers effectively control their budget and achieve precise targeting. Avoiding these traps enables advertisers to utilize their budget more efficiently, improve ad performance, and drive business growth. By understanding and addressing these issues, advertisers can optimize their campaigns and maximize their return on investment.

01/26/2026 Logistics Industry Insights
Read More
UK to China Air Travel Luggage Shipping Guide

UK to China Air Travel Luggage Shipping Guide

This article provides detailed information about shipping luggage from the UK back to China via air freight. It covers various terms for luggage, packing requirements and restrictions for shipped baggage, factors influencing air freight costs, and regulations for carry-on luggage. The aim is to help students and overseas workers easily manage their return luggage, avoiding unnecessary problems. It offers guidance on navigating the complexities of international baggage shipping and ensures a smooth transition back home.

01/26/2026 Logistics Encyclopedia
Read More
Beijing Airport Streamlines Customs Clearance for Export Returns

Beijing Airport Streamlines Customs Clearance for Export Returns

This article provides a detailed interpretation of the customs clearance process, required documents, and key inspection points for export returned goods at Beijing Airport. It offers solutions to common issues such as INVOICE issuance and discrepancies in returned quantities. The importance of selecting a professional customs clearance company is emphasized to help foreign trade enterprises efficiently and compliantly handle returned goods, minimizing losses. The article aims to guide businesses through the complexities of the return process and ensure adherence to regulations.

02/21/2025 Customs Knowledge
Read More
Global Trade Key Customs Clearance Pitfalls to Avoid

Global Trade Key Customs Clearance Pitfalls to Avoid

This article interprets common issues in foreign trade customs clearance, such as bill of lading (B/L) amendments and return cargo operations. It emphasizes the importance of consistency between the packing list and the B/L, as well as the possibility and associated costs of B/L amendments. The article advises foreign traders to actively communicate with freight forwarders to seek the best solutions when encountering problems. This proactive approach can minimize delays and additional expenses during the customs clearance process.

08/23/2025 Logistics Encyclopedia
Read More
Yangshan Port Streamlines Customs Clearance for Efficiency

Yangshan Port Streamlines Customs Clearance for Efficiency

This article provides an in-depth analysis of the key aspects and considerations for returned goods customs clearance at Shanghai Yangshan Port. It details the precautions, required document checklist, and frequently asked questions related to duty-free return/repair of exported goods. The aim is to assist businesses in efficiently and compliantly completing returned goods clearance, avoiding unnecessary costs and delays. It serves as a practical guide to navigate the complexities of the process, ensuring a smooth and hassle-free experience.

02/06/2025 Customs Knowledge
Read More
Maersk Launches New Demurrage and Detention Cost Calculator

Maersk Launches New Demurrage and Detention Cost Calculator

Maersk has launched a new import demurrage and detention calculator designed to help customers accurately understand the free time allowed for their cargo and effectively avoid unnecessary additional charges. The calculator currently only provides demurrage and detention calculations and does not include storage fees after 72 hours of cargo arrival at the port. By optimizing cargo pickup and empty container return processes, and making good use of the calculator, customers can effectively avoid demurrage and detention charges and reduce logistics costs.

09/28/2025 Logistics
Read More