Amazon Launches Ad Tools to Boost Seller Performance

Amazon Launches Ad Tools to Boost Seller Performance

Amazon Advertising recently launched two new beta features: 'Campaign Manager - Budget' and 'Campaign Manager - Products'. These provide sellers with more granular data analysis tools. The former helps sellers monitor budget usage in real-time, while the latter analyzes advertising performance at the SKU level. This enables sellers to develop more precise advertising strategies and improve advertising effectiveness, leading to better ROI and optimized campaign performance.

01/04/2026 Logistics Industry Insights
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Metas Business Tools Confuse Marketers Study Finds

Metas Business Tools Confuse Marketers Study Finds

Meta Business Suite is an integrated marketing tool often confused with Business Manager. This article analyzes its features, differences, and connections to help you efficiently navigate Meta marketing. It clarifies the functionalities of Meta Suite and how it relates to Business Manager, enabling users to leverage both platforms effectively for their marketing campaigns. Understanding the nuances between the two tools is crucial for optimizing ad performance and managing your overall Meta presence.

01/04/2026 Logistics Encyclopedia
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Amazon Imposes Stricter FBA Deadlines and Fees for Sellers

Amazon Imposes Stricter FBA Deadlines and Fees for Sellers

Amazon's new FBA policy shortens warehousing timelines and increases violation fees, putting pressure on sellers to raise costs. Paid managers are gaining attention as account 'insurance,' but their cost-effectiveness needs careful evaluation. Sellers should optimize logistics, ensure compliance, and cautiously choose paid services to address these new challenges. The new policy necessitates a strategic shift in operational approaches to mitigate potential financial impacts and maintain profitability.

01/05/2026 Logistics
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Meta Ads Overreport Conversions Data Reveals Fixes

Meta Ads Overreport Conversions Data Reveals Fixes

Overreporting of conversion events in Meta Ads is a common issue. This article, from a data analyst's perspective, details the steps to investigate and correct inflated conversion event counts. It covers differentiating between Ads Manager and Events Manager, checking for deduplication issues, analyzing event trigger URLs, reviewing event setup, and simulating user conversion flows. By systematically troubleshooting and correcting these areas, advertisers can obtain more accurate conversion data, enabling them to optimize their ad campaigns effectively.

12/31/2025 Customs Knowledge
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Crossborder Payment Sales Managers Drive Global Commerce Growth

Crossborder Payment Sales Managers Drive Global Commerce Growth

A Cross-border Payment Sales Manager bridges businesses with the global market, responsible for expanding sales channels, providing tailored solutions, and maintaining client relationships. This role requires relevant expertise, skills, a high level of enthusiasm, and teamwork. Career progression includes Sales Supervisor, Sales Manager, and Sales Director, offering opportunities for professional growth and leadership within the sales organization. They play a crucial role in driving revenue and expanding the company's international presence through strategic sales initiatives and strong customer engagement.

01/27/2026 International Settlement
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Congress Passes Bill to Prevent US Rail Strike Biden to Sign

Congress Passes Bill to Prevent US Rail Strike Biden to Sign

The US Senate passed legislation to avert a nationwide railroad shutdown, forcing rail workers to accept a labor agreement including a 24% wage increase and additional paid personal days. While a paid sick leave provision failed to pass, the move avoids a potentially devastating railroad strike that could have significantly harmed the US economy. President Biden is expected to sign the bill into law, preventing major economic disruption.

01/16/2026 Logistics
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JD Logistics Expands Hiring to Fuel Growth Strategy

JD Logistics Expands Hiring to Fuel Growth Strategy

JD Logistics is hiring for three key positions: Warehouse Operations Manager (Guangdong), Solutions Expert (Beijing), and Sorting Center Reserve Leader (Fujian). The Warehouse Operations Manager will be responsible for implementing efficiency strategies and standardizing processes. The Solutions Expert will design logistics solutions for central state-owned enterprise clients. The Sorting Center Reserve Leader will manage daily operations and improve efficiency at the sorting center. JD Logistics welcomes you to join us and create the future together. We are looking for talented individuals to contribute to our growing logistics network.

02/03/2026 Warehousing
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Ebay Sellers Gain Edge with Promoted Listings Guide

Ebay Sellers Gain Edge with Promoted Listings Guide

This article details the setup process, core techniques, and optimization strategies for eBay paid promotions. It covers ad rate settings, keyword selection, listing optimization, A/B testing, and performance monitoring. The aim is to help eBay sellers increase product visibility and boost sales, thereby gaining an edge in the highly competitive cross-border e-commerce market. The guide provides actionable insights to maximize the effectiveness of paid advertising campaigns and achieve a higher return on investment.

01/04/2026 Logistics Encyclopedia
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US Firms Consumers Pay 38B in Trade War Tariffs

US Firms Consumers Pay 38B in Trade War Tariffs

A report reveals that US businesses and consumers have paid an extra $38 billion in tariffs due to the trade war, with September's tariffs hitting a record high. The tariffs are not paid by China, but by US companies and consumers, leading to a sharp decline in agricultural exports, hindered investment, reduced employment, and economic slowdown. The report calls for resolving trade frictions through dialogue and consultation, and expresses hope for a more open and cooperative trade environment.

02/04/2026 Logistics Industry Insights
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US Rail Strike Avoided As Talks Extended to December

US Rail Strike Avoided As Talks Extended to December

A potential US railroad strike has been temporarily averted as negotiations extend to December. The central dispute revolves around paid sick leave, with railroad companies maintaining a firm stance. Unions are seeking a united front, awaiting crucial voting results. Congressional intervention remains a possibility, but ongoing negotiations continue. While the immediate threat of a strike has subsided, the potential economic repercussions should not be underestimated. The core issue of paid sick leave remains unresolved, leaving the possibility of future disruptions on the table.

01/16/2026 Logistics
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