Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon Sellers Adapt to Higher Costs With New Marketing Tools

Amazon sellers face both new marketing opportunities and rising costs. The new "Custom Audience" tool allows sellers to send marketing emails directly to customers, fostering engagement and sales. However, increased multi-channel fulfillment fees in the UK are exacerbating cost pressures. Sellers need to seize marketing opportunities, optimize operational efficiency, and consider diversifying sales channels to meet challenges and achieve sustainable growth. They must adapt their operational strategies to navigate the changing landscape and maintain profitability in the competitive Amazon marketplace.

01/04/2026 Logistics
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Guide to Competitive Analysis for Facebook Ad Optimization

Guide to Competitive Analysis for Facebook Ad Optimization

This article delves into the significance of Facebook advertising intelligence tools in digital marketing and provides a detailed review of leading tools in the market. By analyzing competitors' advertising strategies, marketers can optimize their own campaigns and achieve a higher return on investment. Selecting the right tools and applying them to real-world marketing activities is an effective way to improve marketing efficiency. Understanding how competitors are using Facebook ads can provide valuable insights for developing effective marketing strategies.

01/04/2026 Logistics Encyclopedia
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Bolivia Boosts Trade Efficiency with WTO Mercator Program

Bolivia Boosts Trade Efficiency with WTO Mercator Program

The World Customs Organization (WCO), through the Mercator Programme, provides follow-up strategic planning support to the Bolivian National Customs Administration (AN). This aims to assist AN in developing a multi-year strategic plan to enhance customs effectiveness and promote trade facilitation. This online workshop assessed the progress of AN's strategic plan development. WCO experts provided professional guidance, optimizing key performance indicators to support the modernization of Bolivian customs and contribute to national economic development.

01/05/2026 Customs Knowledge
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WCO Program Modernizes Uzbekistans Customs Operations

WCO Program Modernizes Uzbekistans Customs Operations

The World Customs Organization (WCO), through its Global Trade Facilitation Programme (GTFP), is assisting Uzbekistan in enhancing its customs strategic planning capabilities. This initiative aims to help the State Customs Committee (SCC) of Uzbekistan build a more efficient and intelligent customs system by developing strategic roadmaps and designing Key Performance Indicators (KPIs). The goal is to embrace openness and digital transformation, improve trade facilitation, and ultimately promote national economic development. The project focuses on strengthening Uzbekistan's ability to implement modern customs practices and contribute to regional and global trade.

01/05/2026 Customs Knowledge
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IATA Partners with Airlines to Boost Aviation Growth

IATA Partners with Airlines to Boost Aviation Growth

The IATA Strategic Partnership Program offers companies a platform to collaborate with global aviation leaders. This document outlines the program's value, participation criteria, and application process. It aims to help businesses understand how joining this program can enhance their industry influence and drive innovation within the aviation sector. By becoming a strategic partner, companies gain access to exclusive networking opportunities, industry insights, and the chance to contribute to shaping the future of air travel.

01/05/2026 Logistics
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Qiqihar Enhances Largeitem Logistics Security Measures

Qiqihar Enhances Largeitem Logistics Security Measures

This paper focuses on door-to-door pickup for oversized logistics in Qiqihar City, providing packaging strategies and risk aversion suggestions from a data analyst's perspective. By analyzing item attributes, standardizing packaging processes, selecting appropriate logistics companies, and purchasing insurance, the aim is to improve the safety of oversized logistics, reduce transportation losses, and ensure the safe delivery of goods. The strategies emphasize minimizing damage and maximizing efficiency throughout the shipping process, ultimately enhancing customer satisfaction and reducing potential financial liabilities.

01/05/2026 Logistics Encyclopedia
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Guide Simplifies European Market Expansion for Businesses

Guide Simplifies European Market Expansion for Businesses

This event aims to help businesses accelerate international expansion, particularly into the European market. Trade experts will share knowledge on trade finance, customs compliance, inventory management, and strategic positioning, providing businesses with a one-stop solution to help them successfully enter the European market. The event will cover key aspects of navigating the complexities of European expansion and provide actionable strategies for achieving sustainable growth. Attendees will gain valuable insights into optimizing their market entry approach.

01/05/2026 Logistics Industry Insights
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Truck Yard Storage Cuts Container Demurrage Costs

Truck Yard Storage Cuts Container Demurrage Costs

Truck yard storage is an effective way to avoid high demurrage fees. When containers cannot be delivered within the free days, trucking companies can temporarily store them in a yard. Opting for yard storage enhances flexibility and security, with pre-pull services often including a free storage period. Key factors include advance planning, communication and coordination, transparent fees, and selecting a reliable trucking company. Utilizing yard storage strategically can significantly mitigate demurrage costs and improve overall logistics efficiency.

01/05/2026 Logistics Encyclopedia
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Douyin Shops Adopt Multiaccount Strategies for Growth

Douyin Shops Adopt Multiaccount Strategies for Growth

This article provides an in-depth analysis of the multi-account binding rules for TikTok Shop, detailing the differences in the number of accounts that can be bound based on different store types and the operational procedures. It also offers alternative solutions such as the TikTok Affiliate Program. The article emphasizes data-driven strategies and compliant operations to help merchants effectively manage a multi-account matrix and boost store sales. This allows for broader reach and increased visibility within the TikTok ecosystem.

01/06/2026 Logistics Encyclopedia
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Amazon Ads Advanced Matching and Bidding Strategies Explained

Amazon Ads Advanced Matching and Bidding Strategies Explained

This article provides an in-depth analysis of Amazon advertising match types, ad structure, and bidding strategies. It compares the characteristics of broad, phrase, and exact match, explaining how to build a scientific ad structure, emphasizing the importance of single product single group. It also explores the application of different bidding strategies in the new product, growth, and maturity stages, and how to maximize advertising effectiveness through refined ad placement adjustments, helping sellers improve their advertising performance.

01/06/2026 Logistics Encyclopedia
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