CH Robinson Adopts Generative AI to Streamline Freight Operations
C.H. Robinson is leveraging Generative AI to automate freight operations, accelerating processes and reducing costs. Handling over 10,000 transactions daily, the company has achieved significant efficiency gains. This automation leads to faster turnaround times, improved accuracy, and ultimately, higher customer satisfaction. By streamlining workflows and optimizing resource allocation, Generative AI empowers C.H. Robinson to deliver superior logistics services and maintain a competitive edge in the dynamic freight market. The focus is on using AI to improve speed, reduce errors, and enhance the overall customer experience.









