Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

Facebook Ads Restructuring Cuts Costs by Simplifying Campaigns

This article delves into two core strategies for Facebook ad optimization: simplifying account structure and meticulously managing ad volume. By consolidating similar ad sets, controlling the number of creatives, and promptly stopping underperforming ads, advertisers can improve campaign efficiency, reduce advertising costs, and achieve better overall ad performance. The focus is on streamlining processes and making data-driven decisions to maximize ROI on Facebook advertising campaigns.

01/06/2026 Logistics Industry Insights
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Amazon Europe Sellers Proforma Invoices Key to Avoiding Suspension

Amazon Europe Sellers Proforma Invoices Key to Avoiding Suspension

This article provides a detailed guide for Amazon European station sellers on proforma invoices. It covers how to obtain invoice templates, key points for filling them out, upload precautions, and common mistakes to avoid. Mastering these techniques can effectively improve invoice upload rates, avoid account review risks, and ensure compliant business operations. This guide helps sellers navigate the complexities of proforma invoices within the Amazon European marketplace.

01/06/2026 Customs Knowledge
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Amazon Imposes Stricter FBA Deadlines and Fees for Sellers

Amazon Imposes Stricter FBA Deadlines and Fees for Sellers

Amazon's new FBA policy shortens warehousing timelines and increases violation fees, putting pressure on sellers to raise costs. Paid managers are gaining attention as account 'insurance,' but their cost-effectiveness needs careful evaluation. Sellers should optimize logistics, ensure compliance, and cautiously choose paid services to address these new challenges. The new policy necessitates a strategic shift in operational approaches to mitigate potential financial impacts and maintain profitability.

01/05/2026 Logistics
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Amazon Sellers Advised to Review Fees for Potential Refunds

Amazon Sellers Advised to Review Fees for Potential Refunds

Attention Amazon sellers! Amazon may be refunding erroneous charges from January 10th to 22nd due to a system bug, primarily affecting referral fees and shipping fees. Sellers should log in to Seller Central and check their statements using the 'Date Range Reports' to confirm if a refund has been issued. Seize this opportunity to avoid potential losses by verifying your account and identifying any applicable refunds.

12/30/2025 Logistics Industry Insights
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Global Shipping Guide Cargo Release and Risk Management

Global Shipping Guide Cargo Release and Risk Management

This paper delves into four common methods of cargo release in international ocean freight: Telex Release, Ocean Bill of Lading, Sea Waybill, and Destination Release. It compares and analyzes their advantages, disadvantages, applicable scenarios, and risk levels. The study emphasizes that when selecting a release method, factors such as the trust level between buyer and seller, payment status, cargo value, and time constraints must be comprehensively considered. The goal is to achieve a balance between risk control and efficiency improvement in international logistics operations.

02/05/2024 Logistics Encyclopedia
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Shippers Guide Avoiding HBL Vs MBL Freight Pitfalls

Shippers Guide Avoiding HBL Vs MBL Freight Pitfalls

This article provides an in-depth analysis of the differences between House Bill of Lading (HBL) and Master Bill of Lading (MBL), offering a practical guide to avoid pitfalls in LCL consolidation operations. It covers key distinctions such as cargo ownership, payment methods, and header signatures. Through real-world case studies, the article provides solutions to common issues like container leasing, customs declaration, port entry, and container drop-off. The aim is to help shippers and freight forwarders mitigate risks and successfully complete international cargo transportation.

08/22/2025 Logistics Encyclopedia
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Customs Auctions Tips for Smart Bidding and Hidden Gems

Customs Auctions Tips for Smart Bidding and Hidden Gems

This article provides a detailed explanation of the complete customs auction process, offering a comprehensive guide from auction consignment and public announcement to bidding participation and commission payment. It aims to help readers fully understand the auction rules, participate rationally in bidding, and discover and reap potential value in customs auctions. The guide covers essential aspects for both novice and experienced bidders, ensuring a smoother and more informed auction experience. It emphasizes understanding the terms and conditions, conducting due diligence, and strategizing bids effectively.

09/26/2025 Customs Knowledge
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Amazon FBA Sellers Gain Edge With Streamlined Shipping Customs Tips

Amazon FBA Sellers Gain Edge With Streamlined Shipping Customs Tips

This article provides a detailed analysis of the complete Amazon FBA shipping and customs clearance process. It offers a practical guide covering stages from booking, warehousing, and shipping to customs documentation preparation, declaration, tax payment, inspection, and release. The aim is to help sellers clarify their approach, choose suitable freight forwarders, and ensure efficient and safe delivery of goods to Amazon FBA warehouses, ultimately gaining a competitive edge in the market. It emphasizes understanding the intricacies involved for a smoother and more profitable cross-border trading experience.

11/03/2025 Logistics Encyclopedia
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Streamlined Shipping for Souvenirs from Chinas Ancient Towns

Streamlined Shipping for Souvenirs from Chinas Ancient Towns

This article details the process, precautions, and tips for sending loose items in ancient towns. It aims to help tourists and local residents solve delivery problems and enjoy convenient and efficient logistics services. The content covers express company selection, item packaging, information filling, fee payment, and logistics tracking. It also answers frequently asked questions, helping you enjoy a worry-free trip to the ancient town and easily share wonderful memories. This guide provides practical advice for navigating the unique challenges of shipping from historical locations.

12/30/2025 Logistics Encyclopedia
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Ozon Key Strategies for Russias Ecommerce Growth

Ozon Key Strategies for Russias Ecommerce Growth

This article provides an in-depth analysis of the Russian e-commerce platform OZON, highlighting its leading position in the Russian market and its favorable policies for Chinese sellers. It details OZON's platform advantages, required registration materials, fee structure, and payment methods. Strategic recommendations are offered specifically for brand sellers, aiming to help Chinese sellers capitalize on the opportunities within the Russian e-commerce market and achieve business growth. The guide aims to equip sellers with the necessary information to successfully enter and navigate the OZON marketplace.

01/06/2026 Logistics Industry Insights
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