Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon Sellers Urged to Track Metrics Beyond Acos

Amazon sellers shouldn't solely focus on ACoS. A comprehensive assessment of advertising performance requires considering metrics like ACoAS, ASoAS, CPA, and CPO to develop effective operational strategies. This article delves into the limitations of ACoS and elaborates on the meaning and application of other crucial metrics. The aim is to empower sellers to achieve sustainable growth by providing a more holistic view of advertising effectiveness beyond just ACoS, enabling data-driven decisions for optimization and improved ROI.

01/04/2026 Logistics Industry Insights
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Ministry of Supply Uses Duty Drawback to Fuel Datadriven Expansion

Ministry of Supply Uses Duty Drawback to Fuel Datadriven Expansion

Ministry of Supply recovered millions of dollars in duty drawbacks through the Flexport platform, reinvesting the funds in R&D, new product launches, and market expansion. This case study highlights data integration, risk assessment, and process optimization as key success factors. To effectively leverage duty drawback policies, businesses should establish robust data systems, seek expert assistance, understand relevant regulations, optimize processes, and continuously evaluate their performance. This proactive approach ensures efficient utilization of available refunds and contributes to overall financial health.

11/03/2025 Customs Knowledge
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Amazon Sellers Gain Visibility with Short Title Strategy

Amazon Sellers Gain Visibility with Short Title Strategy

This article delves into the 'short title' strategy employed by major brands on Amazon, revealing the brand effect and monopolistic advantages it creates. It also provides practical title optimization suggestions for small and medium-sized sellers, emphasizing the importance of precise keywords. Furthermore, it proposes four key indicators for self-assessment of brand awareness, helping sellers achieve efficient traffic generation and sales growth on the Amazon platform. The focus is on leveraging title optimization and brand awareness to improve performance.

01/04/2026 Logistics Industry Insights
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Chinas AI Tutors Baidu and Alibaba Bots Tested for Learning

Chinas AI Tutors Baidu and Alibaba Bots Tested for Learning

This study evaluates the application of ERNIE Bot (Wenxin Yiyan) and Qwen (Tongyi Qianwen) in the field of education. Tests in subjects like high school English and junior high school mathematics reveal that both models possess strengths and weaknesses, indicating room for improvement. The assessment highlights the current capabilities and limitations of these large language models in supporting educational tasks and providing personalized learning experiences. Further research and development are needed to optimize their performance and ensure their effective integration into educational settings.

12/30/2025 Logistics Industry Insights
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US Ecommerce Sellers Weigh Dutypaid Vs Selffiling Customs Options

US Ecommerce Sellers Weigh Dutypaid Vs Selffiling Customs Options

This article deeply compares tax-inclusive and self-assessment models in US air freight, analyzing their core differences, risks, and advantages. Tax-inclusive offers convenience but carries hidden compliance risks. Self-assessment, while complex, is the cornerstone of long-term compliant operations. Sellers should choose the most suitable tax treatment based on their own circumstances to achieve a win-win situation in terms of cost and compliance. Buyun.cc provides professional consultation and price comparison services to help you reduce logistics costs.

11/03/2025 Logistics
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Cameroon Boosts Trade with WCO Customs Reform

Cameroon Boosts Trade with WCO Customs Reform

The World Customs Organization (WCO) conducted a diagnostic assessment of Cameroon's customs valuation control system to enhance trade efficiency and compliance. Through in-depth discussions with customs officials and business representatives, the WCO proposed recommendations to strengthen valuation capacity, optimize processes, and enhance information sharing. These efforts aim to help Cameroon better implement the WTO Valuation Agreement, promote trade facilitation, and foster economic growth. The assessment focuses on improving customs valuation practices to streamline trade procedures and ensure fair revenue collection.

01/05/2026 Customs Knowledge
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ISAGO Checklist Enhances Ground Handling Compliance Efficiency

ISAGO Checklist Enhances Ground Handling Compliance Efficiency

The ISAGO Checklist allows for a quick assessment of ground handling compliance, improving efficiency, reducing costs, and enhancing trust. It facilitates self-assessment and software service upgrades. This tool helps organizations quickly identify areas where they meet or fall short of ISAGO standards, enabling them to proactively address compliance gaps. By streamlining the audit process, it saves time and resources while providing a clear picture of operational adherence to industry best practices. Ultimately, it contributes to safer and more reliable ground handling operations.

12/30/2025 Logistics Encyclopedia
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Ebay Sellers Guide to Optimizing Shipping Locations

Ebay Sellers Guide to Optimizing Shipping Locations

This article details eBay shipping location setup tips, clarifying the misconception that a US address is always required. It emphasizes important considerations for eBay's logistics assessment and the importance of transparent shipping costs, aiming to help sellers better manage their eBay stores. It covers how to properly configure your shipping origin and address potential issues related to location. Understanding these settings is crucial for meeting eBay's performance standards and providing a positive customer experience. Effective shipping management is key to success on the eBay platform.

12/31/2025 Logistics
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Aviation Safety Training Upgraded to Improve Risk Management

Aviation Safety Training Upgraded to Improve Risk Management

This report explores how simulation tools can enhance aviation safety risk management effectiveness. It analyzes the core elements of safety risk management and explains how simulation provides aviation professionals with a safe and controlled "training ground" to improve their risk identification, assessment, and response capabilities. The report highlights the IATA Safety Management Simulation course and recommends that aviation enterprises and professionals actively adopt simulation technology to ensure safe aviation operations. This approach allows for proactive risk mitigation and improved overall safety performance within the aviation industry.

12/30/2025 Logistics Industry Insights
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Cte Divoire Customs Boosts Gender Equality with WCO Backing

Cte Divoire Customs Boosts Gender Equality with WCO Backing

The WCO conducted an assessment in Côte d'Ivoire on the progress of gender equality and diversity within customs administration. The assessment provided recommendations for improvement, aiming to create a work environment that promotes equal opportunities for all. The focus was on identifying areas where customs practices and policies could be enhanced to foster a more inclusive and equitable workplace, benefiting both employees and the effectiveness of customs operations. Ultimately, this initiative supports the WCO's commitment to promoting gender equality and diversity within its member organizations.

01/05/2026 Customs Knowledge
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