Guide to Optimizing Amazon Ads for Higher ROI

Guide to Optimizing Amazon Ads for Higher ROI

Amazon advertising should focus on ROI rather than ACOS. This article introduces different ad types, their architecture, and applications. It aims to help sellers optimize their advertising strategies based on product lifecycle and market competition, ultimately improving return on investment. By understanding various ad formats and strategic placements within the Amazon ecosystem, sellers can tailor their campaigns for maximum efficiency and profitability, moving beyond a simple cost-per-sale metric to a holistic view of advertising performance and its impact on overall business growth.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Weigh FBA Vs Overseas Warehouses for Costs

Amazon Sellers Weigh FBA Vs Overseas Warehouses for Costs

This article provides an in-depth comparison of the advantages and disadvantages of Amazon FBA warehouses and third-party overseas warehouses. It analyzes aspects such as warehousing costs, inbound requirements, after-sales service, and first-leg transportation. Sellers should develop personalized warehousing strategies based on their product types, sales volume, financial strength, and operational capabilities to achieve cost control and efficiency improvements. Choosing the right warehousing solution is crucial for optimizing logistics and enhancing overall business performance in the competitive cross-border e-commerce landscape.

01/16/2026 Warehousing
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Six Strategies to Optimize Warehouse Management System ROI

Six Strategies to Optimize Warehouse Management System ROI

This paper delves into maximizing the return on investment (ROI) of Warehouse Management Systems (WMS) through six key strategies. It covers establishing a center of excellence, exploring advanced options, leveraging constraint-based planning, blurring the lines of warehouse execution, automating parcel manifests, and improving wave management. The aim is to help businesses fully utilize the potential of their WMS, enhance operational efficiency, reduce costs, and ultimately improve customer satisfaction. By implementing these strategies, companies can unlock significant value and optimize their supply chain performance.

01/19/2026 Warehousing
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Armstrong World Industries Reclaims Supply Chain Control

Armstrong World Industries Reclaims Supply Chain Control

Armstrong World Industries achieved cost reduction and service improvement by regaining control of its transportation functions, optimizing its supply chain management. This case demonstrates that companies should flexibly adjust their strategies based on their own needs and reshape their core competitiveness. By insourcing transportation, Armstrong gained better visibility and control over its shipments, leading to reduced freight costs and improved delivery times. This proactive approach highlights the importance of evaluating and adapting supply chain strategies to achieve optimal performance and maintain a competitive edge.

01/19/2026 Logistics Industry Insights
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US Retail Imports Set for Moderate Rise Data Shows

US Retail Imports Set for Moderate Rise Data Shows

The National Retail Federation's Port Tracker report indicates modest growth for the US retail sector in the coming months, despite economic headwinds. By analyzing container import volumes at major ports, the report forecasts retailers' preparedness for back-to-school and holiday shopping seasons. This provides valuable insights for retailers to plan inventory and optimize their supply chains. The data reflects anticipated consumer demand and helps businesses navigate potential disruptions, offering a crucial perspective on the retail landscape's near-term performance based on import trends.

01/19/2026 Logistics
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Quest for Quality Awards Honor Logistics Excellence

Quest for Quality Awards Honor Logistics Excellence

The 42nd Quest for Quality Awards, hailed as the 'Oscars' of the logistics industry, have been announced. These awards, based on real-world evaluations from Logistics Management readers, recognize logistics service providers demonstrating excellence in on-time performance, value, information technology, customer service, and equipment/operations. The awards aim to assist companies in identifying outstanding logistics partners, optimizing their supply chains, and enhancing overall competitiveness. By highlighting top performers, the Quest for Quality Awards contribute to improved logistics practices and stronger supply chain relationships.

01/17/2026 Logistics Industry Insights
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Lesotho Revenue Authority Advances Tax Modernization with Talent Initiative

Lesotho Revenue Authority Advances Tax Modernization with Talent Initiative

The Lesotho Revenue Authority (LRA) is actively implementing a competency-based human resource management system to enhance operational efficiency and tax collection capabilities. Supported by the World Customs Organization through the EPCB-HRMP project, the initiative aims to assist LRA in building a strategic HR management system. This system focuses on aligning talent with roles, ultimately contributing to LRA's modernization goals. This endeavor offers valuable lessons and best practices for other African tax administrations seeking to modernize their HR practices and improve overall performance.

01/22/2026 Customs Knowledge
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Nigeria Customs Adopts WCO System to Boost Trade Efficiency

Nigeria Customs Adopts WCO System to Boost Trade Efficiency

With WCO support, the Nigeria Customs Service upgraded its Post Clearance Audit (PCA) system, strengthening risk management, optimizing trader segmentation, and supporting the implementation of the Authorized Economic Operator (AEO) program. This initiative aims to enhance trade efficiency and promote economic prosperity. Emphasizing data-driven customs management, the project offers valuable lessons for other developing countries looking to modernize their customs operations and improve trade facilitation measures. The focus on risk-based approaches and data analysis is key to achieving tangible improvements in customs performance.

01/20/2026 Customs Knowledge
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New IATA Guide Shifts Aviation Safety to Riskbased Audits

New IATA Guide Shifts Aviation Safety to Riskbased Audits

The International Air Transport Association (IATA) has released a new edition of the 'IOSA Audit Best Practice Handbook' to promote a shift towards risk-based aviation safety audits. The handbook provides guidance on advanced auditing techniques and internal audit program development. Used in conjunction with the IOSA Standards Manual, it helps airlines enhance their safety management and prepare for the new standards taking effect on April 1, 2025. This resource aims to support airlines in improving safety performance through a more proactive and targeted approach to auditing.

01/20/2026 Logistics Encyclopedia
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Cloudbased WMS and YMS Transform Warehouse and Yard Logistics

Cloudbased WMS and YMS Transform Warehouse and Yard Logistics

This paper explores how cloud-based Warehouse Management Systems (WMS) and Yard Management Systems (YMS) are reshaping warehouse and yard management, enhancing logistics efficiency. Through real-time visibility, refined inventory management, workforce optimization, and data-driven decision-making, businesses can reduce costs, improve customer satisfaction, and gain a competitive edge. The flexibility and scalability of cloud deployment provide strong support for companies to build intelligent warehousing ecosystems. This allows for better resource allocation, faster turnaround times, and overall improved operational performance within the logistics landscape.

01/21/2026 Warehousing
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