Amazon Launches Data Analytics Tools for Brand Sellers

Amazon Launches Data Analytics Tools for Brand Sellers

Amazon has launched two new features, "Search Performance" and "Search Term Performance," to help brand sellers refine their operations. By analyzing data at the ASIN and keyword level, sellers can diagnose sales funnel issues, optimize keyword strategies, seize market opportunities, and achieve data-driven performance growth. These features empower sellers to understand how their products are performing in search and how customers are finding them, enabling more informed decisions and improved campaign effectiveness.

12/31/2025 Logistics Industry Insights
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Logistics Excellence Honored at Quest for Quality Awards

Logistics Excellence Honored at Quest for Quality Awards

The "Excellent Quality Award" by Logistics Management Magazine recognizes top-performing transportation, 3PL, and port service providers based on a survey of logistics service buyers. The award evaluates companies on key metrics such as on-time delivery, information technology, and customer service. Using a weighted scoring system to ensure fairness and objectivity, the award provides an authoritative list of excellent companies in the logistics market, setting a benchmark for industry standards and offering valuable insights for service selection.

11/30/-0001 Logistics Industry Insights
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Airline Passengers Weigh Higher Costs for Ontime Flights

Airline Passengers Weigh Higher Costs for Ontime Flights

Airline on-time performance improved during the pandemic, but several factors are at play. Reduced flight volume, aircraft utilization, pilot shortages, infrastructure investments, and transit traffic all influence on-time performance. Airlines need to balance on-time performance with cost, and ultimately, the decision rests on whether passengers are willing to pay a premium for higher on-time rates. Understanding these trade-offs is crucial for optimizing airline operations and meeting passenger expectations while maintaining cost-effectiveness.

01/19/2026 Logistics Industry Insights
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Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
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Amazon DSP Budget Bidding Strategies for Costconscious Advertisers

Amazon DSP Budget Bidding Strategies for Costconscious Advertisers

This paper delves into Amazon DSP bidding strategies, focusing on two key approaches: maximizing performance within a limited budget and controlling budget while maximizing performance. It provides practical advice for sellers with limited budgets on selecting and optimizing bidding strategies. The goal is to help small businesses leverage limited resources to drive significant traffic and achieve sales growth. The paper offers insights into effectively utilizing bidding strategies to achieve optimal results within budgetary constraints, ultimately boosting performance and maximizing return on investment.

01/04/2026 Logistics Industry Insights
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Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon Enhances Analytics with Search Dashboard for Sellers

Amazon has launched the Brand Analytics Search Dashboard in its European and Japanese marketplaces. This dashboard includes two key components: Search Catalog Performance and Search Query Performance. These dashboards empower sellers to analyze buyer search and purchasing trends, optimize product listings, and refine marketing strategies. By leveraging these insights, sellers can effectively improve sales performance and gain a competitive edge within the Amazon ecosystem. The data provided allows for a more data-driven approach to Amazon operations, leading to better informed decisions and ultimately, increased revenue.

12/30/2025 Logistics Industry Insights
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WCO Mechanism Boosts Global Trade Efficiency

WCO Mechanism Boosts Global Trade Efficiency

The 6th meeting of the World Customs Organization (WCO) Working Group on Performance Measurement successfully concluded, marking significant progress in the development of the WCO Performance Measurement Mechanism (PMM). The meeting finalized the first edition of PMM Key Performance Indicators, advanced the implementation of the data collection platform, and improved the self-assessment and peer review guidelines. These efforts aim to enhance customs efficiency, facilitate trade, and strengthen international cooperation, ultimately contributing positively to global trade development. The PMM will serve as a valuable tool for customs administrations worldwide.

01/05/2026 Customs Knowledge
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Amazon Tightens FBA Shipment Rules for Sellers

Amazon Tightens FBA Shipment Rules for Sellers

Amazon has introduced Shipment Performance metrics, requiring sellers to pay attention to key assessment points like labels and quantities to avoid exceeding limits, which could lead to FBA shipping restrictions or even account suspension. The new "Oversize" storage type also presents challenges for sellers of large items. This article provides a detailed interpretation of the Shipment Performance assessment rules and offers practical advice for sellers to comply with the new regulations, helping them operate compliantly and avoid risks. It focuses on understanding the performance metrics and providing actionable strategies.

12/30/2025 Logistics
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Cainiao Showcases AI Logistics Tech on Global Stage

Cainiao Showcases AI Logistics Tech on Global Stage

Cainiao Network recently announced its high-performance reinforcement learning planner for autonomous driving, which received recognition at an international academic conference and demonstrated superior performance in complex environments. Additionally, a collaboration with Nanyang Technological University on an end-to-end autonomous driving system achieved first place in a global simulation platform, advancing innovation and commercialization in logistics technology.

08/07/2025 Logistics
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Google Ads Should Brands Use Search Partners

Google Ads Should Brands Use Search Partners

In Google Ads, selecting "Search Network Partners" expands ad reach to platforms like YouTube. It's recommended to A/B test this setting to determine its effectiveness. Monitor performance and optimize based on the results to maximize return on investment. This allows you to understand if the expanded reach translates into valuable conversions and improved campaign performance compared to targeting only Google Search.

01/16/2026 Customs Knowledge
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