Jumia Sellers Gain Edge with Sponsored Products Guide

Jumia Sellers Gain Edge with Sponsored Products Guide

This article provides an in-depth analysis of Jumia Sponsored Products, covering the concept, operational guide, budget strategies, optimization techniques, and performance evaluation. It aims to help sellers increase product visibility, optimize ad performance, and ultimately achieve significant sales growth. Through continuous testing, optimization, and data analysis, sellers can fully leverage Jumia paid advertising to drive traffic and boost order volume. The guide offers practical insights for maximizing ROI and achieving sustainable growth on the Jumia platform.

01/05/2026 Logistics Industry Insights
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Saudi Customs Adopts WCO Data System to Boost Efficiency

Saudi Customs Adopts WCO Data System to Boost Efficiency

Saudi Arabia, in collaboration with the World Customs Organization (WCO), aims to enhance customs efficiency and facilitate trade by building a data-driven performance evaluation system, supporting the Saudi Vision 2030. The WCO's Performance Measurement Mechanism (PMM) and workshops assist Saudi Customs in identifying areas for improvement and building a team of experts to promote knowledge sharing and international cooperation. This initiative leverages data to optimize customs processes and contribute to Saudi Arabia's ambitious economic diversification goals.

01/05/2026 Customs Knowledge
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Sierra Leone Enhances Tax Collection with HR Modernization

Sierra Leone Enhances Tax Collection with HR Modernization

The National Revenue Authority (NRA) of Sierra Leone, in collaboration with the World Customs Organization (WCO), has launched a modernization project of its human resources system. This initiative aims to build a competency-based HRM system to improve recruitment, performance management, training, compensation, and employee relations. The goal is to inject talent and drive into the nation's economic development by strengthening the NRA's human capital. This comprehensive reform seeks to ensure a skilled and motivated workforce capable of effectively managing the country's revenue collection and contributing to sustainable economic growth.

01/26/2026 Customs Knowledge
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Wcos WACAM Project Modernizes HR in West and Central African Customs

Wcos WACAM Project Modernizes HR in West and Central African Customs

The WCO-WACAM project supports the modernization and upgrade of human resource management in customs administrations in West and Central Africa. Through regional workshops and technical assistance, it assists customs agencies in the region to reform their HR management systems. The project aims to build a competency-based HR management system, improve the overall quality and efficiency of customs staff, and promote trade facilitation and economic development. The initiatives are designed to enhance customs workforce capabilities and contribute to regional economic growth by streamlining customs processes and improving overall performance.

02/05/2026 Customs Knowledge
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Nigerias Ecommerce Expands with Crossborder Growth

Nigerias Ecommerce Expands with Crossborder Growth

Nigeria's e-commerce market holds immense potential, with Jumia reporting strong performance and boasting the largest user base in Africa. However, infrastructural limitations and lack of trust remain significant challenges. The influx of Chinese sellers introduces opportunities but also presents risks related to payment systems, logistics, and regulatory policies. The market presents a mix of opportunities and challenges, demanding careful evaluation before entry.

01/06/2026 Logistics Industry Insights
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Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

Appsflyer Addresses Ios 14 Attribution Challenges for Marketers

AppsFlyer's SSOT integrates SKAdNetwork (SKAN) and proprietary attribution to address iOS 14's attribution challenges. By deduplicating conversion values (CV), it provides a more accurate single source of truth. This helps marketers optimize channel evaluation and gain a clearer understanding of campaign performance in the post-iOS 14 landscape. SSOT aims to provide reliable and comprehensive attribution data for informed decision-making.

12/31/2025 Logistics Industry Insights
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Barbados Customs Adopts Tech to Curb Smuggling Boost Risk Control

Barbados Customs Adopts Tech to Curb Smuggling Boost Risk Control

Barbados Customs has achieved intelligent transformation of customs supervision by deploying an automated risk management system. This system possesses four core capabilities: data integration and analysis, risk assessment and early warning, targeted inspection intervention, and performance evaluation optimization. Integrated with the ASYCUDA system, it significantly improves the overall efficiency of customs. Barbados' practical experience provides valuable lessons for other countries.

02/02/2026 Customs Knowledge
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Moldova Boosts Trade Efficiency with Customs System Upgrade

Moldova Boosts Trade Efficiency with Customs System Upgrade

Supported by the SECO-WCO Global Trade Facilitation Programme, Moldovan Customs held a workshop on strategic planning and performance evaluation to enhance strategic alignment, governance, and accountability. Participants utilized tools like PESTLE and SWOT analysis to develop strategic objectives and KPIs. The WCO will continue to provide support, assisting Moldovan Customs in becoming a new engine for efficient trade. The workshop aimed to improve customs operations through better planning and performance measurement, ultimately contributing to increased trade facilitation and economic growth in Moldova.

12/30/2025 Customs Knowledge
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WCO Advances Digital Customs Transformation and Global Cooperation

WCO Advances Digital Customs Transformation and Global Cooperation

The WCO Technical Committee meeting focused on the future development of customs, exploring digital transformation, performance evaluation, and innovative cooperation models. The meeting emphasized the importance of strategic direction, technology application, and partnerships, aiming to enhance the role of customs in global trade facilitation and security. Discussions centered on leveraging digital tools to streamline processes, establishing effective performance metrics, and fostering collaboration to address emerging challenges. The ultimate goal is to create more efficient, secure, and transparent customs operations worldwide.

12/30/2025 Customs Knowledge
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Zambia Tax Authority Adopts WCO Tool to Boost Efficiency

Zambia Tax Authority Adopts WCO Tool to Boost Efficiency

With support from the Sida-WCO Trade Facilitation Project, WCO experts assisted the Zambia Revenue Authority (ZRA) in leveraging the Performance Measurement Mechanism (PMM) to enhance strategic decision-making and governance. By establishing a data-driven performance evaluation system, ZRA aims to optimize operational efficiency and achieve customs modernization, ultimately contributing more significantly to Zambia's economic development. The PMM helps ZRA to monitor progress, identify areas for improvement, and ensure that resources are allocated effectively, leading to better trade facilitation and increased revenue collection.

01/26/2026 Customs Knowledge
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