Colombia Customs Boosts Efficiency with Wcobacked KPI System

Colombia Customs Boosts Efficiency with Wcobacked KPI System

The WCO assisted Colombian Customs in enhancing its strategic performance. Through the GTFP project, DIAN optimized its KPI system and strengthened project management, contributing to trade facilitation. This initiative aimed to improve efficiency and effectiveness within the customs administration, ultimately supporting smoother and faster trade processes. The focus was on aligning strategic goals with operational performance, ensuring that customs activities effectively contribute to national trade objectives and economic growth. The project's success hinges on continuous monitoring and evaluation of the implemented KPIs and project management practices.

02/05/2026 Customs Knowledge
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Datadriven Strategy Boosts Mercado Libre Crossborder Sales

Datadriven Strategy Boosts Mercado Libre Crossborder Sales

This article delves into six key strategies for optimizing Mercado Libre ads, covering data metric interpretation, precise product selection, refined campaign optimization, budget management, special date marketing, and results evaluation. It aims to help cross-border e-commerce sellers improve advertising performance and achieve sales growth. The strategies provide a comprehensive guide to maximize ROI and effectively target the Latin American market through Mercado Libre's advertising platform.

12/29/2025 Logistics Industry Insights
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Ozon Search Ads Guide Aims to Boost Ecommerce Sales

Ozon Search Ads Guide Aims to Boost Ecommerce Sales

This article provides an in-depth analysis of OZON search advertising in a Q&A format. It covers the definition of the ads, display locations, bidding strategies, cost calculation, and performance evaluation. The aim is to help sellers understand the underlying logic of OZON search ads, optimize their ad campaigns, and ultimately increase sales. It provides practical insights for effective advertising on the OZON platform.

12/30/2025 Logistics Encyclopedia
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PICARD Conference Examines Postpandemic Customs and Sustainability

PICARD Conference Examines Postpandemic Customs and Sustainability

The 15th PICARD Conference focused on customs transformation and sustainable development in the context of the pandemic. Discussions centered on the reshaping of customs roles, customs' responsibilities in sustainable development, the construction of performance evaluation systems, and data-driven customs management models. The conference aimed to provide intellectual support and practical guidance for the modernization of customs worldwide. Registration was free and open to all participants.

01/26/2026 Customs Knowledge
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New Customs Model Launched at China-mongolia's Largest Land Port

New Customs Model Launched at China-mongolia's Largest Land Port

The pilot project of the 'Three Mutuals' customs reform has officially launched at the Erenhot port, marking a significant optimization of customs procedures. The new model has achieved customs and inspection cooperation, simplified exit procedures, and significantly improved customs efficiency, injecting new momentum into trade facilitation.

11/26/2015 Logistics
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Guide to Authentic KOL Data for Effective Brand Campaigns

Guide to Authentic KOL Data for Effective Brand Campaigns

This paper delves into the strategies and techniques of Xiaohongshu KOL marketing. It focuses on how to effectively identify the true value of KOLs through data analysis, third-party platform evaluation, and content tone matching. The aim is to avoid potential pitfalls and achieve efficient brand seeding on the Xiaohongshu platform, ultimately enhancing marketing effectiveness. The study emphasizes leveraging data to optimize KOL selection and campaign performance for successful brand promotion.

01/06/2026 Logistics Industry Insights
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Tiktok Growth Boosted by Datadriven Duet Strategies

Tiktok Growth Boosted by Datadriven Duet Strategies

This article delves into five key optimization strategies for TikTok Duet videos, including leveraging trending hashtags, providing professional commentary, offering genuine reactions, fostering collaborative partnerships, and engaging with fans. It emphasizes the importance of data-driven decision-making, establishing a closed-loop system for data collection, analysis, strategy development, execution optimization, and performance evaluation. This approach empowers operators to enhance content quality and achieve traffic growth on the platform.

01/06/2026 Logistics Industry Insights
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WCO Launches New Global Customs Performance Standards

WCO Launches New Global Customs Performance Standards

The World Customs Organization (WCO) has launched the second round of its Performance Measurement Mechanism (PMM), aiming to enhance strategic decision-making and overall effectiveness of member customs administrations through a standardized assessment framework. The PMM is not only an evaluation tool but also a key instrument supporting capacity building and promoting international cooperation. The WCO encourages all members to actively participate in building an efficient and transparent global trade environment.

01/27/2026 Customs Knowledge
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South Africa Eyes Sustainable Growth Amid 2026 Economic Challenges

South Africa Eyes Sustainable Growth Amid 2026 Economic Challenges

South Africa's economy shows signs of recovery in 2026, driven by manufacturing rebound, rising commodity prices, and controlled inflation. Enhanced cooperation within the 'Global South' diversifies risks, but structural challenges persist, including government debt and state-owned enterprise reform. Sustained recovery hinges on deepening reforms, transforming positive momentum into durable development.

01/26/2026 Exchange Rate Query
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WCO Advances Global Customs Management Through Expertise Collaboration

WCO Advances Global Customs Management Through Expertise Collaboration

The World Customs Organization (WCO), as a professional body in the global customs field, is committed to enhancing the efficiency and security of customs management while facilitating international trade. Through extensive international cooperation and technological innovation, WCO promotes the standardization and reform of customs affairs worldwide, becoming a crucial leader in customs management.

08/08/2025 Customs Knowledge
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