performance marketing News

US Rail Freight Declines Middecember Raising Economic Worries

US rail freight volume is declining, putting pressure on logistics at the end of the year. Commodity performance is diverging, and overall growth is slowing. Affected by multiple factors, companies should actively respond to challenges and seize opportunities. The decrease in freight volume impacts various sectors and highlights the need for businesses to adapt their strategies. Understanding the underlying causes and exploring multimodal transportation options are crucial for maintaining efficiency and mitigating potential losses in this evolving landscape. Strategic planning and proactive measures are essential for success in the face of these challenges.

01/15/2026 Logistics

STB Extends Deadline for Rail Switching Rule Amid Industry Debate

The U.S. Surface Transportation Board (STB) has extended the deadline for comments on its reciprocal switching rule, intended to provide shippers underserved by freight railroads access to other rail carriers. The proposed rule introduces three performance metrics to quantify service quality, sparking industry debate about breaking up monopolies versus disrupting the market. Whether the rule can be effectively implemented to improve transportation efficiency and reduce costs remains a challenge and requires further observation. The rule aims to address issues faced by rail freight shippers and potentially improve competition within the industry.

01/19/2026 Logistics Industry Insights

Firms Boost Supply Chain Efficiency with Labeling Upgrades

This report focuses on label strategy upgrades, revealing how to improve supply chain efficiency and productivity through optimized labeling processes. It includes a GSK case study, label requirements analysis, and packaging design process optimization. The aim is to help businesses identify the most suitable labeling solutions for their specific needs and maximize benefits. The report explores strategies for streamlining label creation, management, and application, ultimately leading to improved operational performance and reduced costs throughout the supply chain. It provides actionable insights for companies seeking to enhance their labeling capabilities.

01/19/2026 Logistics Industry Insights

Amazon Prime Day 2025 Drives 14B Sales with ERP Adoption

Amazon's Prime Day 2025 achieved a record-breaking $14 billion in sales on its first day. Facing challenges like fragmented traffic and increased competition, Ecloud ERP provides comprehensive management support, helping sellers automate order processing, intelligently adjust advertising, and coordinate inventory across warehouses. This empowers them to gain an advantage during Prime Day and capitalize on the vast opportunities in the cross-border e-commerce market. Ecloud ERP facilitates efficient operations and strategic decision-making, enabling sellers to maximize their Prime Day performance and thrive in the competitive landscape.

01/19/2026 Logistics Industry Insights

Tiktok Emerges As Key Platform for Crossborder Ecommerce

TikTok e-commerce, an emerging cross-border e-commerce model, offers new global market opportunities for brands with its powerful content creation capabilities, precise algorithm recommendations, and highly interactive user community. This article delves into the operational mechanisms, business models, success stories, and challenges of TikTok e-commerce. It provides cross-border sellers with a practical guide to navigate the burgeoning TikTok e-commerce landscape and achieve business growth. It analyzes key strategies and considerations for leveraging TikTok's unique features to reach a global audience and drive sales.

12/30/2025 Logistics Industry Insights

Tiktok Expands Global Ecommerce and Monetization Efforts

This article delves into the current state of TikTok globally, its traffic channel distribution, monetization methods, and how to integrate it with Shopify independent websites to build a growth engine for cross-border e-commerce. It focuses on analyzing TikTok's traffic sources, key metrics, monetization models, and promotion methods. The aim is to help cross-border e-commerce sellers seize the traffic dividend of TikTok and maximize commercial value. It provides insights on leveraging TikTok for business growth and driving sales through effective strategies.