Mastering Whatsapp for Global Trade and Customer Engagement

Mastering Whatsapp for Global Trade and Customer Engagement

This article details the application of WhatsApp in foreign trade marketing, covering new account nurturing, unblocking strategies, and efficient customer acquisition techniques. It emphasizes avoiding high-frequency operations, maintaining account activity, and acquiring customer information through multiple channels. Practical tips are provided to help foreign trade practitioners use WhatsApp effectively and improve marketing results. The focus is on compliant usage to enhance outreach and avoid account restrictions, ultimately boosting lead generation and sales within the international trade sector.

01/07/2026 Logistics Encyclopedia
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SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN Opens First Permanent Store in Tokyos Harajuku

SHEIN is accelerating its penetration into the Japanese market by opening its first permanent event space in Harajuku. This physical store focuses on interactive experiences, allowing customers to browse and try on items, then scan QR codes to purchase online. This follows previous pop-up store trials. This move aims to enhance user experience, strengthen brand awareness through a combination of online and offline channels, and leverage the Japanese market's fashion sensitivity and purchasing power for further growth.

01/16/2026 Logistics Industry Insights
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Crossborder Ecommerce Slump Forces Sellers to Adapt

Crossborder Ecommerce Slump Forces Sellers to Adapt

Cross-border e-commerce is facing a downturn, with companies frequently offering paid leave. This article analyzes the industry's challenges, including the global economic downturn, high logistics costs, and tightening platform policies. For small sellers, it proposes survival strategies such as refined operations, diversified channels, and cost control. It emphasizes steady progress and enhancing competitiveness to break through the winter and welcome industry recovery. The key is to focus on sustainable growth and adaptability amidst the current economic climate.

01/16/2026 Logistics Industry Insights
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Amazons Value Falls Below 1T As Sellers Face Holiday Slump

Amazons Value Falls Below 1T As Sellers Face Holiday Slump

Amazon's Q3 financial report reveals a slowdown in growth, with its market capitalization falling below $1 trillion. Facing reduced storage capacity and economic challenges, sellers need to refine operations, diversify channels, expand into emerging markets, and improve supply chain efficiency to break through. Capitalizing on the holiday shopping season is crucial. Amazon's transformation and the trend of refined operations in the e-commerce industry are noteworthy. This requires sellers to be more strategic and adaptable in a competitive landscape.

01/16/2026 Logistics Industry Insights
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Retailers Target LGBTQ Market Ahead of Pride Month

Retailers Target LGBTQ Market Ahead of Pride Month

Multicultural events like LGBTQ+ Pride Month in the US are fueling rapid growth in related product markets. Success stories like Mielle Organics demonstrate the importance of precisely targeting specific group needs. Chinese sellers should seize this opportunity by starting with niche categories, building personalized brands, and expanding sales channels to find business opportunities within the diverse American multicultural market. Focusing on targeted product selection and understanding cultural nuances are crucial for success in this evolving landscape.

01/16/2026 Logistics Industry Insights
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Descartes Buys Sellercloud to Enhance Ecommerce Logistics

Descartes Buys Sellercloud to Enhance Ecommerce Logistics

Descartes' acquisition of Sellercloud creates a comprehensive omnichannel e-commerce solution. This integration streamlines inventory, order management, and logistics processes, empowering businesses to reduce costs, improve efficiency, and drive business growth. The combined offering provides a unified platform for managing sales across multiple channels, optimizing fulfillment, and enhancing the customer experience. By connecting various aspects of the e-commerce value chain, Descartes and Sellercloud enable retailers to operate more effectively and compete in today's dynamic market.

01/15/2026 Logistics
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Customs Detention 24hour Guide to Freeing International Cargo

Customs Detention 24hour Guide to Freeing International Cargo

When international sea freight is detained by customs, identifying the reason within 24 hours is crucial. This guide provides a quick response strategy, including obtaining official documentation, self-checking files, establishing communication channels, and assessing potential costs. Solutions are offered for issues related to declaration information, documents, and cargo compliance. We also share acceleration techniques and preventative measures to help you efficiently handle detention issues, minimize losses, and ensure smooth customs clearance for your international shipments.

01/15/2026 Customs Knowledge
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Crossborder Ecommerce Firms Prioritize Resilient Logistics Strategies

Crossborder Ecommerce Firms Prioritize Resilient Logistics Strategies

This paper delves into the combined strategy of "primary channel + backup channel" in cross-border e-commerce logistics. It emphasizes selecting the primary channel based on cargo characteristics and target market, while establishing backup channels to address unforeseen circumstances. Real-time monitoring, clear switching mechanisms, and regular evaluation and optimization are crucial for achieving primary-backup synergy, enhancing the efficiency and effectiveness of cross-border logistics. Digitalization is key to improving the intelligent level of cross-border logistics.

01/19/2026 Logistics
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Chinese Electronics Brands Expand in North America Through Partnerships

Chinese Electronics Brands Expand in North America Through Partnerships

Entering the North American market directly to challenge retail giants like Walmart and Target presents significant difficulties for Chinese electronics brands. Anker's success suggests a more prudent approach: first, build reputation through Amazon, then validate offline potential via specialized channels like Best Buy. Establishing a localized team and penetrating comprehensive retailers with a curated product selection, coupled with ongoing marketing efforts, offers a more secure and effective path to market entry and sustained growth in the North American market.

01/19/2026 Logistics Industry Insights
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GXO Heineken UK Expand Beverage Supply Chain Partnership

GXO Heineken UK Expand Beverage Supply Chain Partnership

GXO and Heineken UK have renewed their multi-year partnership, aiming to reshape the UK's alcohol beverage supply chain. GXO will manage Heineken UK's warehousing and distribution network, covering retail, wholesale, and pub channels. By optimizing delivery schedules, investing in advanced technology, and reducing carbon emissions, both companies are committed to building an efficient and sustainable alcohol distribution network. This partnership will meet the market's demand for craft beers, non-alcoholic beverages, and sustainable consumption practices.

01/20/2026 Logistics
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