Unilever Adopts AI Platform to Enhance Digital Marketing

Unilever Adopts AI Platform to Enhance Digital Marketing

Kuaizi Technology's AI creative platform empowers Unilever's digital marketing upgrade by enabling intelligent creative production and real-time optimization through the Unilever Creative Data Center. The Creative DMP provides quantitative insights for creative strategies, guiding brand strategy. Intelligent video diversification and batch generation of personalized videos enhance efficiency. Kuaizi Technology continues to innovate, enabling brands' digital transformation.

01/26/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Sprites Traffic Tools

Amazon Sellers Gain Edge with Sprites Traffic Tools

This article delves into the six major sources of internal Amazon traffic. Using Seller Sprite's 'Check Traffic Source' tool as an example, it explains how to accurately identify competitor traffic, optimize product exposure, and improve sales performance. Through practical case studies and step-by-step breakdowns, this provides Amazon sellers with a highly actionable traffic boosting strategy.

01/27/2026 Logistics Industry Insights
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Ozon Automates Promotions to Enhance Seller Revenue

Ozon Automates Promotions to Enhance Seller Revenue

Ozon has launched a new promotion strategy, automatically adding products with sales records in the past 30 days and sufficient stock to the Hype'n'Vibe mega-sale. Sellers can flexibly adjust participating products, quantities, and discounts. The first automatic addition will take place on July 19th, involving Hits and SUPERhits events. Hot Sale events require manual addition.

02/03/2026 Logistics
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Etsy Sellers Boost Sales with Highconverting Listing Strategies

Etsy Sellers Boost Sales with Highconverting Listing Strategies

This article reveals seven core techniques for creating a bestselling Etsy shop: SEO optimization, shop matrix strategy, massive product listing, paid advertising, off-site promotion, customer management, and compliant operation. Mastering these skills will help you quickly improve store performance, build high-converting single-product stores, and achieve significant returns in the Etsy blue ocean market.

02/05/2026 Logistics Industry Insights
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Pound Sterling Volatility Impacts Crossborder Payments

Pound Sterling Volatility Impacts Crossborder Payments

This article analyzes the current state and influencing factors of the GBP/USD exchange rate, providing currency exchange strategy recommendations. It emphasizes monitoring exchange rate trends, selecting optimal exchange times, utilizing multiple channels, and paying attention to cross-border payment fees to optimize cross-border financial management. The article also highlights the risks associated with foreign exchange trading and advises cautious investment.

09/01/2025 Exchange Rate Query
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Aliexpress Expands Rapidly in Saudi Ecommerce Market

Aliexpress Expands Rapidly in Saudi Ecommerce Market

AliExpress has successfully become the second most visited e-commerce platform in Saudi Arabia through strategies like celebrity endorsements, localized services, faster logistics, category expansion, and aggressive advertising. Its "Saudi Strategy" offers valuable lessons for other cross-border e-commerce platforms: a deep understanding of local culture and consumer habits, and providing products and services that meet local needs are crucial for success.

11/03/2025 Logistics Industry Insights
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Understanding The Mechanism Of Bonded Day Tours

Understanding The Mechanism Of Bonded Day Tours

A bonded one-day tour is a trading method for re-exporting goods that leverages the policies of bonded logistics parks. By employing the strategy of 'exporting first, importing later,' it addresses logistical challenges in processing trade. This process typically takes only one day and involves various operational modes, which can be quite complex. Understanding the relevant policies and procedures is crucial.

07/17/2025 Logistics Encyclopedia
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Driving Modern Logistics Analyzing The Far-reaching Impact And Sustainable Development Of The Public-to-rail Model

Driving Modern Logistics Analyzing The Far-reaching Impact And Sustainable Development Of The Public-to-rail Model

This article delves into the profound impact of China's 'Road-to-Rail' model on modern logistics. By effectively reducing road transport, lowering energy consumption, and minimizing environmental pollution, this model aligns with the national strategy for sustainable development. Furthermore, railway transport offers cost advantages, providing affordable logistics options for businesses and consumers alike, and promoting the continuous development of green logistics.

07/23/2025 Logistics
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Evolution and Development Trends of the Chinese Logistics Market

Evolution and Development Trends of the Chinese Logistics Market

The logistics market in China is undergoing rapid evolution, characterized by the accelerated improvement of logistics systems, capital-driven development across multiple sectors, and the widespread application of internet technologies. With initiatives like the 'Belt and Road' strategy, the growth of cross-border e-commerce logistics, and advancements in technology, the logistics industry is entering a new phase of transformation and upgrading.

07/18/2025 Logistics Industry Insights
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Reverse Logistics Gains Importance as Businesses Prioritize Sustainability

Reverse Logistics Gains Importance as Businesses Prioritize Sustainability

Reverse logistics refers to the process of products returning from consumers to production or processing points, aimed at achieving resource recycling and environmental protection. Effective management of reverse logistics can not only reduce raw material consumption and environmental impact but also create economic value for companies and enhance consumer satisfaction. Integrating reverse logistics into overall strategy helps businesses gain a competitive advantage.

07/29/2025 Logistics Encyclopedia
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