Amazon Sellers Boost Conversions with Reviews Ratings and Pricing

Amazon Sellers Boost Conversions with Reviews Ratings and Pricing

This paper delves into the key metrics influencing Amazon conversion rates, including the number of reviews, star rating, and price. The research indicates that the number of reviews has the greatest impact on low-to-mid-priced products, while the star rating is more crucial for mid-to-high-priced products. The article also provides corresponding advertising optimization strategies to help sellers improve product conversion rates.

01/05/2026 Logistics Industry Insights
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Xiaohongshus Algorithm Leverages Hot Searches to Shape Content

Xiaohongshus Algorithm Leverages Hot Searches to Shape Content

This article delves into leveraging official trending keywords on Xiaohongshu to accurately understand user needs and effectively create viral content. It emphasizes the importance of topics in the viral content formula and explains how to avoid the 'fake viral content' trap, transforming user demands into creative inspiration. By analyzing August's trending keywords, it provides content creators and brands with practical content creation strategies to facilitate traffic conversion.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Optimize ACOS to Boost Profits

Amazon Sellers Optimize ACOS to Boost Profits

This article delves into the Amazon Advertising ACOS metric, explaining its calculation formula, influencing factors, and relationship with gross profit margin. It provides practical techniques for reducing ACOS, including keyword optimization, negative targeting strategies, and the combination of manual and automatic campaigns. The aim is to help sellers move away from excessive spending and achieve precise profitability by optimizing their advertising campaigns and improving their ACOS.

01/05/2026 Logistics Encyclopedia
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Ozon Streamlines Crossborder Orders Amid Passport Data Issues

Ozon Streamlines Crossborder Orders Amid Passport Data Issues

OZON cross-border e-commerce sellers often face the challenge of customers not providing passport information. This article offers effective strategies to address this issue, including problem diagnosis, proactive communication, information supplementation, preventive measures, and handling special cases. It helps sellers resolve order fulfillment issues, ensuring smooth cross-border trade operations. By implementing these solutions, sellers can minimize delays and maintain customer satisfaction on the OZON platform.

01/05/2026 Logistics
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Data Analytics Boosts Customs Efficiency Enforcement

Data Analytics Boosts Customs Efficiency Enforcement

The "Data Analysis Practical Handbook" aims to guide government departments like customs in leveraging big data and data analysis to enhance regulatory effectiveness and decision-making. The handbook covers aspects such as big data applications, data governance, and commonly used analytical tools. It assists in modernizing government governance capabilities by providing practical guidance on implementing data-driven strategies and improving operational efficiency through effective data analysis techniques.

01/05/2026 Customs Knowledge
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Air Cargo Data Informs Strategic Aviation Decisions

Air Cargo Data Informs Strategic Aviation Decisions

IATA's Air Cargo Data solutions deliver market intelligence, empowering businesses to optimize shipping strategies, enhance efficiency, expand markets, and manage risks. This enables companies to succeed in the air freight market by providing crucial insights into trends, performance benchmarks, and competitive landscapes. Leverage comprehensive data to make informed decisions, improve operational effectiveness, and ultimately gain a competitive edge in the dynamic world of air cargo.

01/08/2026 Logistics Industry Insights
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Canadian Dollar Rises on Strong Jobs Data USDCAD Dips

Canadian Dollar Rises on Strong Jobs Data USDCAD Dips

USDCAD experienced a significant drop following Canadian employment data, breaking below the 100-day and 200-day moving averages, signaling a shift to a bearish technical outlook. This analysis identifies key support and resistance levels, offering traders strategies such as selling on rallies and breakout selling. The importance of risk management is emphasized throughout, providing actionable insights for navigating the potential downtrend in USDCAD.

01/28/2026 Exchange Rate Query
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Tiktok Clears US Compliance Hurdle Unlocks 17B Ecommerce Market

Tiktok Clears US Compliance Hurdle Unlocks 17B Ecommerce Market

TikTok's compliance in the US eliminates policy uncertainties, unlocking a potential market of 170 million users for Chinese cross-border e-commerce sellers. This report analyzes the compliance framework, market potential, and proposes strategies for 2026, including focusing on best-selling categories, strengthening content operations, and optimizing supply chain fulfillment. It aims to help sellers seize the golden opportunity of social e-commerce going global.

02/11/2026 Logistics Industry Insights
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China to Adjust Export Tax Rebates Industries Prepare for 2026 Changes

China to Adjust Export Tax Rebates Industries Prepare for 2026 Changes

From April 2026, export tax rebate policies for photovoltaic, ceramic, and other products will face significant adjustments. Companies need to actively respond through technological innovation, diversified market layout, and optimized supply chain management. By turning challenges into opportunities, they can achieve sustainable development. This shift requires proactive strategies to mitigate potential negative impacts and capitalize on new avenues for growth within the evolving global trade landscape.

02/11/2026 Customs Knowledge
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Local Beauty Brands Rival Global Giants on Shopee Indonesia

Local Beauty Brands Rival Global Giants on Shopee Indonesia

The Indonesian beauty market on Shopee is highly competitive in 2025. Maybelline lip products lead, but face price challenges from local brands. OMG and BELIA are emerging, while DAVIS leverages low prices to penetrate lower-tier markets. Deep localization is crucial for success. The landscape requires brands to understand local preferences and adapt their strategies accordingly to gain a competitive edge in this dynamic e-commerce environment.

02/11/2026 Logistics Industry Insights
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