Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon Upgrades Broad Match for Precision Ad Targeting

Amazon's broad match algorithm for advertising has been upgraded, moving beyond simple 'wide net' strategies to more intelligent and precise targeting. By identifying synonyms and related terms, it expands ad reach and improves performance. Listing optimization is crucial to prevent a surge in ACOS (Advertising Cost of Sales). Embrace these changes and master Amazon Advertising to drive sales growth. This new approach aims for better relevance and efficiency in broad match campaigns.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Face Postholiday Return Challenges

Amazon Sellers Face Postholiday Return Challenges

The value of online shopping returns in the US is projected to increase significantly, putting profit pressure on Amazon sellers. Inflation and changing consumer shopping habits are major contributors. Sellers should analyze return reasons, optimize product descriptions, be vigilant against malicious returns, and take measures to reduce non-malicious return rates to cope with the upcoming return surge. Addressing these issues proactively is crucial for maintaining profitability in the increasingly competitive e-commerce landscape.

12/29/2025 Logistics Industry Insights
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Air Fryer Sales Soar Globally Despite Economic Slump

Air Fryer Sales Soar Globally Despite Economic Slump

Despite the global economic downturn, air fryers have become increasingly popular due to their energy-saving, convenient, and healthy features. This article analyzes the reasons behind the surge in popularity of air fryers in the UK and the global market, exploring the underlying market logic, industry landscape, and competitive dynamics. It also discusses how cross-border e-commerce sellers can seize opportunities in the small appliance market and stand out in the intense competition.

12/30/2025 Logistics Industry Insights
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Ecommerce Growth Strains Warehouse Labor Supply

Ecommerce Growth Strains Warehouse Labor Supply

The surge in e-commerce has significantly increased the demand for warehouse labor, leading to recruitment difficulties for businesses. This report suggests several strategies to address these challenges, including increasing compensation, optimizing operational models, investing in employee training and development, and strategically implementing automation technologies. By focusing on these key areas, companies can improve their ability to attract and retain talent, and enhance overall warehouse efficiency in the face of growing e-commerce demands.

01/07/2026 Warehousing
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Black Friday Boosts Crossborder Ecommerce in Australia Europe

Black Friday Boosts Crossborder Ecommerce in Australia Europe

Global Black Friday and Cyber Monday reports are out, showing Australia experiencing a 24% surge in online spending, with footwear sales skyrocketing by 146%. The European market is also showing signs of recovery, with Italy witnessing an impressive 879% increase in online purchases. Cross-border e-commerce sellers should seize these market opportunities, adjust their product selection strategies, and optimize operations to excel during the Christmas shopping season and achieve sales growth.

01/16/2026 Logistics Industry Insights
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US Container Imports Rise As Consumer Demand Stays Strong

US Container Imports Rise As Consumer Demand Stays Strong

S&P Global Market Intelligence data shows US import container freight volume increased by 13.4% year-on-year in September, marking the 13th consecutive month of growth. Strong consumer demand is driving the surge, while capital goods investment shows signs of slowing. Looking ahead to Q1 2025, a 4.1% increase is projected. The supply chain presents both challenges and opportunities, highlighting the need for businesses to enhance resilience and adapt to evolving market dynamics.

01/15/2026 Logistics
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Amazon Suspends Seller Accounts in Brazil Canada Offers Reactivation Guide

Amazon Suspends Seller Accounts in Brazil Canada Offers Reactivation Guide

In early 2026, Amazon Brazil and Canada experienced a surge in account suspensions, raising concerns among sellers. This article analyzes the reasons behind these suspensions and provides a detailed, step-by-step guide for account reactivation. It emphasizes the importance of compliant operations to avoid future issues and aims to help sellers navigate this crisis and ensure business stability. The guide covers key verification processes and best practices for maintaining a healthy Amazon account.

01/01/2026 Customs Knowledge
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Logistics Property Demand Surges As Firms Restock Inventories

Logistics Property Demand Surges As Firms Restock Inventories

Prologis CFO points out that inventory replenishment demand, e-commerce development, and population growth are driving the surge in demand for logistics real estate. The vacancy rate of logistics real estate in the US has reached a record low, and rents are rising, but companies are paying more attention to the overall cost of the supply chain. Companies should plan ahead, optimize their supply chains, and lease flexibly to meet market challenges.

01/19/2026 Logistics Industry Insights
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Dongguanhong Kong Airport Boosts Greater Bay Area Trade

Dongguanhong Kong Airport Boosts Greater Bay Area Trade

The Dongguan-Hong Kong Airport Logistics Park experienced a significant surge in import and export value in 2025, increasing by 90.32% to reach RMB 29.721 billion. This growth positions it as a core hub for cross-border logistics within the Greater Bay Area. The park facilitates businesses in expanding their reach into overseas markets by providing efficient and integrated logistics solutions, contributing significantly to the region's economic development and international trade capabilities.

01/19/2026 Logistics
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Uscanadamexico Land Trade Hits Record High in March

Uscanadamexico Land Trade Hits Record High in March

The U.S. Bureau of Transportation Statistics reported that U.S. land trade with Canada and Mexico exceeded $85 billion in March, a record high. The primary drivers include global economic recovery, supply chain optimization, and supportive policies. The implementation of the new North American Free Trade Agreement and infrastructure development are expected to further boost regional trade growth. This surge highlights the increasing importance of land transportation in facilitating economic activity within North America.

01/20/2026 Logistics
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