Guide to Optimizing Bing Shopping Ads for Marketers

Guide to Optimizing Bing Shopping Ads for Marketers

This article provides a detailed guide on how to run Shopping Ads on the Bing search engine. It covers key steps such as website domain verification, creating a Bing Merchant Center Store, creating a product feed, and setting up a Bing Shopping Campaign. By following this guide, readers can quickly get started with Bing Shopping Ads, effectively expand their marketing channels, and increase product exposure and sales. This is especially useful for cross-border e-commerce businesses looking to reach new customers through Bing's advertising platform.

01/06/2026 Logistics Encyclopedia
Read More
WCO Upgrades Gender Equality Tool for Customs Agencies

WCO Upgrades Gender Equality Tool for Customs Agencies

The World Customs Organization (WCO) has released an updated Gender Equality Organizational Assessment Tool (GEOAT) to assist member customs and tax administrations in assessing the integration of gender equality and diversity within their internal policies, practices, and external relations. The 2023 update focuses on security, action, and user experience. It includes a new security and safety chapter, strengthens action-oriented templates, and optimizes user experience design. This aims to promote gender equality within the customs domain and improve organizational performance through a more inclusive and equitable environment.

01/05/2026 Customs Knowledge
Read More
Amazon Bets 200 Billion on AI in Strategic Expansion Push

Amazon Bets 200 Billion on AI in Strategic Expansion Push

Amazon announced a massive $200 billion AI investment plan, raising market concerns about profitability and cash flow. While short-term pressure is likely, AWS's robust ecosystem and innovative spirit, coupled with its proactive exploration of in-house chips and generative AI applications, lay a solid foundation for Amazon's AI future. Investors should weigh short-term risks against long-term value, closely monitoring its progress in the AI domain to make informed decisions. This investment signifies Amazon's commitment to leading in AI, despite potential immediate financial implications.

02/12/2026 Logistics Industry Insights
Read More
AI Transforms Freight Procurement Boosting Efficiency and Savings

AI Transforms Freight Procurement Boosting Efficiency and Savings

The white paper, "AI Empowerment: Reshaping the New Landscape of Freight Procurement," reveals the crucial role of artificial intelligence in modernizing freight procurement processes. Through exclusive research and expert advice, it explains how AI helps companies achieve intelligent demand forecasting, tendering processes, pricing systems, and risk management. The white paper provides a feasible implementation roadmap to help businesses reduce costs, improve efficiency, and gain a competitive edge. It highlights AI's transformative potential in streamlining operations and optimizing decision-making within the freight procurement domain.

01/15/2026 Logistics Industry Insights
Read More
Googles 14000 Search Ranking Factors Leaked

Googles 14000 Search Ranking Factors Leaked

A leaked internal Google search document exposing 14,014 ranking factors has surfaced, revealing previously denied “secrets” like domain authority, click counts, and the sandbox effect. It details crucial aspects such as algorithm demotions, the value of backlinks, and the identification of spam links. This leak provides fresh insights for SEO strategies, reinforcing the importance of high-quality content and user experience. The information offers a deeper understanding of how Google evaluates websites and may influence future SEO practices, prompting a re-evaluation of existing strategies.

01/07/2026 Logistics Industry Insights
Read More
Logility Acquires Garvis AI to Enhance Supply Chain Forecasting

Logility Acquires Garvis AI to Enhance Supply Chain Forecasting

Logility's acquisition of Garvis marks its official entry into the Supply Chain AI domain. Garvis' DemandAI+ integrates generative AI with machine learning, revolutionizing demand forecasting and helping businesses improve forecast accuracy, optimize inventory, and reduce costs. This powerful combination signals the arrival of an AI-driven intelligent supply chain era. Logility will continue to innovate, empowering businesses to succeed in complex markets. The integration of DemandAI+ promises enhanced visibility and responsiveness within the supply chain, ultimately leading to greater efficiency and profitability for Logility's customers.

01/16/2026 Logistics Industry Insights
Read More
Kuantan Airport Expands Global Links Boosts Pahang Economy

Kuantan Airport Expands Global Links Boosts Pahang Economy

Sultan Ahmad Shah Airport (KUA) in Kuantan, Pahang, Malaysia, serves as a vital aviation hub connecting Kuala Lumpur, Singapore, Penang, and other destinations. West Coast Cargo offers comprehensive airport information services to facilitate air cargo operations. The airport aims to expand its route network and improve service quality in the future, contributing to regional economic development. It plays a crucial role in connecting the region and supporting both passenger and cargo traffic.

09/28/2025 Airport Codes
Read More
Balikpapan Airport Expands As Key Hub in East Kalimantan

Balikpapan Airport Expands As Key Hub in East Kalimantan

Sultan Aji Muhammad Sulaiman Airport (BPN) in Balikpapan is the busiest airport in East Kalimantan and the sixth busiest in Indonesia. Strategically located and efficiently operated, BPN provides excellent services for both passenger and cargo traffic. It serves as an ideal gateway for expanding business operations within Indonesia. The airport's modern facilities and connectivity make it a crucial hub for the region, supporting economic growth and facilitating transportation of goods and people.

09/26/2025 Airport Codes
Read More
Brisbane Airport Expands with Major Upgrades for Future Growth

Brisbane Airport Expands with Major Upgrades for Future Growth

Brisbane Airport is a vital aviation hub in Queensland, Australia. As the third busiest airport in Australia, it consistently upgrades its facilities and optimizes services to meet the growing demands of passenger and cargo traffic. With its excellent operational management and strategic location, Brisbane Airport has become a key gateway connecting Australia to the world. Its ongoing development ensures its continued role as a major contributor to the region's economy and connectivity.

09/26/2025 Airport Codes
Read More
Keralas Cochin Airport Expands As Gateway to Indias Spice Coast

Keralas Cochin Airport Expands As Gateway to Indias Spice Coast

Cochin International Airport (COK) is a vital aviation hub in Kerala, India, connecting Cochin, the "Queen of the Arabian Sea," to the world. This article details the airport's size, facilities, passenger and cargo traffic, and the historical and cultural charm of Cochin city. It highlights the airport's crucial role in local economic development and the tourism industry, showcasing its importance as a gateway to the region and a facilitator of trade and travel.

09/26/2025 Airport Codes
Read More