Lean Advertising Strategies Boost ROI for Amazon Sellers

Lean Advertising Strategies Boost ROI for Amazon Sellers

This article delves into how Amazon US sellers can effectively reduce Advertising Cost of Sales (ACoS) and maximize advertising efficiency and profits by optimizing keyword strategies, budget management, ad creatives, product page design, and data analysis. It also suggests that sellers seek professional advertising services when necessary to achieve optimal results with less effort. The focus is on practical strategies for improving ad performance and ultimately driving sales and profitability on the Amazon platform.

02/05/2026 Logistics Industry Insights
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CPC Certification Boosts Amazon Sales for US Sellers

CPC Certification Boosts Amazon Sales for US Sellers

Amazon CPC certification is crucial for sellers to enhance sales techniques on the US Amazon platform. Certification enables precise ad targeting, boosting product visibility and conversion rates, strengthening brand awareness, and optimizing advertising costs. To obtain certification, sellers need to register an account, select advertising products, take the certification exam, and engage in continuous learning to adapt to market changes. It's a valuable asset for maximizing advertising ROI and achieving sustainable growth on Amazon.

02/05/2026 Logistics Encyclopedia
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Amazon US Launches BQB for Healthier Home Products

Amazon US Launches BQB for Healthier Home Products

Amazon US BQB focuses on high-quality healthy home products, creating a new healthy living experience for consumers through carefully selected quality, rich categories, and reasonable prices. Sellers need to pay attention to product quality, user reviews, and effective promotion to jointly build a healthy home ecosystem. By focusing on these key areas, sellers can thrive within the BQB program and contribute to providing customers with the best possible healthy home solutions.

02/05/2026 Logistics Encyclopedia
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Guide to Authenticating Luxury Goods from Hong Kong to Thailand

Guide to Authenticating Luxury Goods from Hong Kong to Thailand

This article provides a detailed guide to authenticating luxury goods purchased from Thailand, particularly those shipped directly from Hong Kong. It focuses on six key aspects to effectively distinguish genuine products from counterfeits and protect consumer rights. These aspects include analyzing logistics information, external packaging, invoices and receipts, product details, anti-counterfeiting technology, and after-sales service. By carefully examining these elements, consumers can minimize the risk of purchasing fake or substandard luxury items.

02/06/2026 Logistics Encyclopedia
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Global Logistics Firms Cut Costs Impact Crossborder Ecommerce

Global Logistics Firms Cut Costs Impact Crossborder Ecommerce

Layoffs by international logistics giants signal industry transformation due to slowing e-commerce demand, rise of self-built logistics, and intensified cost competition. Cross-border e-commerce businesses should optimize logistics channels and product structures, pay attention to industry trends, and strengthen compliance management to turn challenges into opportunities. The shift highlights the need for agility and strategic adaptation in the face of evolving market dynamics and increasing pressure on traditional logistics models.

02/06/2026 Logistics Industry Insights
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Tiktok Shop Expands US Crossborder Ecommerce with TOP Program

Tiktok Shop Expands US Crossborder Ecommerce with TOP Program

TikTok Shop launched the "TOP Program," investing significant resources to support leading cross-border e-commerce merchants in the US market. This initiative provides benefits such as commission reductions, exclusive badges, and increased exposure. The program also upgrades its incentive mechanisms, covering aspects like product, content, marketing, and logistics, aiming to help merchants achieve rapid growth in the US market. This move is poised to reshape the competitive landscape for overseas businesses in the US.

02/06/2026 Logistics Industry Insights
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HS Code Update Boosts Global Circular Economy Efforts

HS Code Update Boosts Global Circular Economy Efforts

The WCO promotes the green upgrade of the HS, supporting the circular economy and sustainable trade. It focuses on optimizing the HS code to track product lifecycles and facilitate resource recovery. This initiative aims to improve the traceability of goods, promote responsible consumption and production patterns, and contribute to environmental protection by enabling better monitoring and management of waste streams and recycled materials. Ultimately, this supports a more sustainable and resource-efficient global trade system.

02/06/2026 HS Code Query
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Beijing Businesses Gain Efficiency with DHL Customs Clearance Services

Beijing Businesses Gain Efficiency with DHL Customs Clearance Services

This article introduces the service advantages and product scope of a Beijing DHL Express import customs clearance company. It emphasizes the importance of choosing a professional agent and details the precautions and procedures for import customs declaration and clearance. The aim is to provide customers with efficient one-stop customs clearance services, ensuring that goods arrive at their destination quickly and safely. We offer comprehensive support for all import needs, streamlining the process and minimizing potential delays.

04/08/2025 Customs Knowledge
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Chemical Exporters Face Challenges with Dangerous Goods List

Chemical Exporters Face Challenges with Dangerous Goods List

This article, by dangerous goods freight forwarder Ahao, explains the commodity inspection requirements for general cargo listed in the Catalogue of Hazardous Chemicals. Even with a certificate of non-dangerous goods, export inspection is still required if the product name/CAS number is in the catalogue. The article details the correct inspection and customs declaration procedures and reminds readers to pay attention to 'special general cargo' in the catalogue to avoid inspection, detention, fines, and losses.

02/02/2024 Logistics Encyclopedia
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Maersk Expands Cold Chain Logistics for Perishables

Maersk Expands Cold Chain Logistics for Perishables

Maersk Cold Chain Logistics provides end-to-end solutions, ensuring product quality and efficiency in the transportation of perishable goods. Leveraging a century of experience, owned assets, and Captain Peter™ real-time monitoring technology, Maersk empowers customers to gain complete control over operations, reduce costs, and ensure safe and on-time delivery. This allows customers to focus on business growth, knowing their temperature-sensitive cargo is handled with expertise and care throughout the supply chain.

09/28/2025 Logistics Industry Insights
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