Imagine your products gaining exclusive badges on TikTok Shop, enjoying massive exposure, and receiving significant commission reductions. TikTok Shop is turning this vision into reality with its newly announced "TOP Program" for U.S. cross-border POP sellers.
The platform recently hosted an exclusive event in Shenzhen, unveiling the "TOP Program" and pledging to invest hundreds of millions in resources to support high-quality sellers in expanding their presence in the U.S. market. This initiative marks a significant shift in the competitive landscape of cross-border e-commerce.
Exclusive Incentives for Top Sellers
The "TOP Program" focuses on providing comprehensive support to established cross-border brands, distributors, and super-head sellers with annual sales exceeding $10 million. Eligible sellers will benefit from:
- Commission fee reductions of up to 3% for newly onboarded sellers completing super-head merchant verification within 60 days
- Official store badges across all platform channels
- Additional exposure and resource allocation
- 1,000 free merchant-generated video content pieces to help create viral product promotions
Comprehensive Support System
TikTok Shop has also upgraded its incentive mechanisms for quality merchants and products, covering four key areas:
- Product and marketplace support
- Content operation assistance
- Platform marketing incentives
- Governance and logistics guarantees
The program includes initiatives like the New Merchant Plan and GMV Ranking Competitions, designed to provide tailored support for businesses at different growth stages.
This substantial investment by TikTok Shop is expected to attract more premium merchants, enriching the platform's product offerings and enhancing the shopping experience for U.S. consumers. For sellers looking to expand in the American market, the "TOP Program" presents a unique opportunity to accelerate growth and potentially achieve exponential sales increases.