Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

Amazon Sellers Struggle With Rising Ad Costs Postholiday Sales

During Black Friday and Cyber Monday, Amazon sellers often face the problem of rapid ad budget depletion with slow order growth. This article analyzes the performance differences between new and established listings under varying budgets. It reveals that increased budgets can lead to less targeted traffic and a decrease in organic orders. The article suggests sellers adjust bidding strategies based on the product lifecycle stage, emphasize product competitiveness, and take a rational approach to advertising by focusing on the product itself. Ultimately, product quality and relevance are key to success.

01/06/2026 Logistics Industry Insights
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Shopee Guide Highlights Ecommerce Success in Southeast Asia

Shopee Guide Highlights Ecommerce Success in Southeast Asia

This article delves into Shopee product selection techniques and strategies, emphasizing the importance of data-driven approaches and market insights. By analyzing official channels and social media information, combined with differentiated product selection ideas and small-batch testing, it helps sellers master the correct product selection methods and avoid common pitfalls, ultimately achieving profit growth. It highlights the use of data analysis to identify trending products, understanding customer needs, and testing product viability before large-scale investment. This approach minimizes risks and maximizes potential for success on the Shopee platform.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Gain Edge with Browse Tree Guide Mastery

Amazon Sellers Gain Edge with Browse Tree Guide Mastery

This article delves into the Amazon Product Category Tree and Browse Tree Guide (BTG), explaining how to leverage BTG to optimize Listing pages and improve product ranking and sales. It emphasizes the crucial role of BTG in enhancing product visibility, improving search relevance, enhancing user experience, and optimizing advertising campaigns. Detailed optimization steps and case studies are provided to help sellers stand out in the Amazon marketplace. The guide offers practical advice on selecting the correct categories and keywords within the BTG to maximize product reach and conversion rates.

12/30/2025 Logistics Encyclopedia
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Amazons Tool Aims to Cut Returns Boost Efficiency

Amazons Tool Aims to Cut Returns Boost Efficiency

This article delves into the role of the Amazon Product Selection Compass in reducing return rates and optimizing product selection strategies. Through category analysis and data comparison, it helps sellers understand market trends, evaluate product potential, and provides practical product selection advice with case studies. It emphasizes the importance of data-driven, refined operations and the necessity of comprehensive analysis using other tools. The guide aims to empower sellers to make informed decisions and improve their overall performance on the Amazon platform by minimizing returns and maximizing profitability.

01/16/2026 Logistics Industry Insights
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Guide to Safe Shipping of Methyl Sulfonic Tin to Colombo

Guide to Safe Shipping of Methyl Sulfonic Tin to Colombo

This article details the operational procedures for the bulk sea freight export of stannous methanesulfonate to Colombo. It covers critical aspects such as selecting appropriate shipping schedules, understanding limitations on dangerous goods LCL (Less than Container Load) shipments, preparing booking documentation, the purpose of dangerous goods packaging certificates, the warehouse receiving process, customs declaration documents, and bill of lading issuance. The aim is to provide professional guidance for practitioners involved in the transportation of this hazardous material.

02/21/2025 Logistics Encyclopedia
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Guide to Fire Extinguisher Export Compliance and Shipping

Guide to Fire Extinguisher Export Compliance and Shipping

This article provides a detailed overview of the necessary documentation for exporting fire extinguishers via sea freight. It covers basic documents, dangerous goods documents, and other potentially required paperwork. A thorough explanation of the Dangerous Goods Packing Certificate, cylinder certificate, and limited quantity certificate is included. The importance of proper packaging and labeling is emphasized. The article also offers helpful tips to assist exporting companies in successfully navigating the sea freight export process for fire extinguishers.

10/16/2024 Logistics Encyclopedia
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Guide to Sodium Hydrosulfite Export Compliance Risks

Guide to Sodium Hydrosulfite Export Compliance Risks

This article provides a detailed interpretation of compliance key points for the sea freight export of Class 4.2 dangerous goods, specifically sodium hydrosulfite. It covers aspects such as hazardous properties, booking documents, customs declaration documents, packaging requirements, and direct loading at the quayside. The importance of selecting the appropriate shipping company, strictly adhering to relevant regulations, and preparing documents in advance is emphasized. The aim is to assist foreign trade enterprises in safely and efficiently completing the transportation process.

08/06/2024 Logistics Encyclopedia
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Freight Forwarders Guide to Dangerous Goods and FOB Terms

Freight Forwarders Guide to Dangerous Goods and FOB Terms

This article focuses on dangerous goods declaration and FOB terms. It explains the role of the dangerous goods packaging certificate in dangerous goods declaration and the division of cost responsibilities between buyers and sellers under FOB terms. The aim is to help freight forwarders avoid risks and improve work efficiency. It provides practical insights into navigating the complexities of these crucial aspects of international trade, ensuring smoother and safer shipping processes while clarifying financial obligations for all parties involved.

08/21/2025 Logistics Encyclopedia
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Hazardous Cargo Export Rules Require Safety Clearance Reports

Hazardous Cargo Export Rules Require Safety Clearance Reports

A hazardous characteristics classification and identification report is crucial for determining if goods are hazardous and their hazard class. It classifies chemicals based on domestic and international regulations, providing key information like PSN, UN NO., CLASS, and PG. This report is essential for obtaining hazardous packaging certificates. Creating GHS labels is also recommended to avoid customs detention. This report serves as a 'passport' for the safe export of goods, ensuring compliance and facilitating smooth international shipping.

07/24/2024 Logistics Encyclopedia
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Streamlining Dangerous Goods Declarations for Safer Customs Clearance

Streamlining Dangerous Goods Declarations for Safer Customs Clearance

Dangerous goods declaration is a crucial step in cargo clearance. This article interprets a sample dangerous goods declaration form, focusing on key filling points such as the UN number and packaging category. It also introduces the dangerous goods operation services of Dashun Customs Supervision Warehouse, aiming to help readers complete dangerous goods declarations efficiently and compliantly. The article provides practical guidance for navigating the complexities of declaring hazardous materials, ensuring adherence to regulations and facilitating smooth customs processing.

08/21/2025 Document Interpretation
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