Amazon Sellers Adapt As Ad Costs Surge

Amazon Sellers Adapt As Ad Costs Surge

Amazon sellers are struggling with soaring advertising costs, with ad spending quadrupling in five years. This is driven by a surge in seller numbers, intense competition during peak seasons, and platform crackdowns on fraudulent practices. To combat this increasing competition, 30% of sellers are turning to off-Amazon advertising. Their goals include clearing inventory, promoting new products, and testing product viability, all while seeking more cost-effective traffic sources. This shift represents a strategic move to diversify marketing efforts and alleviate the pressure of rising advertising costs on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Global Shipping Guide Mastering Customs Clearance

Global Shipping Guide Mastering Customs Clearance

The "Customs Clearance in Progress" status of international express delivery is a necessary step when parcels arrive at the destination country's customs. This article analyzes the key steps involved in customs clearance, including document review, cargo inspection, and tax calculation. It also examines factors affecting clearance time, such as declaration information, product category, and the efficiency of the destination country's customs. Furthermore, it provides practical suggestions for accelerating customs clearance, such as accurate declaration, providing complete documentation, and choosing a suitable logistics company, helping you shorten waiting times.

01/26/2026 Logistics Encyclopedia
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Spring Pet Care Trends Highlight New Products From Top Brands

Spring Pet Care Trends Highlight New Products From Top Brands

This edition of the Pet New Product Spotlight focuses on brands like Tail Life, LUCUS, and CENO, showcasing innovative products in the fields of staple food, cat litter, health supplies, and snacks. Tail Life adds new flavors to its low-temperature baked food, Yang Le Mao Hai launches complete meal packs, CENO upgrades its grain cat litter, LUCUS innovates with a triangular cat litter box, PaoKa introduces a silent water fountain, SeaDNA features seal oil, and Shell Spirit offers an oral antibacterial spray, providing comprehensive care for pets.

02/11/2026 Logistics
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Shopify Sellers Need Business English for Global Growth

Shopify Sellers Need Business English for Global Growth

This article highlights the importance of Shopify Business English for cross-border e-commerce. It analyzes its application in core operational scenarios, provides practical guidance and answers to frequently asked questions, helping sellers improve efficiency and tap into the global market. The focus is on how strong English skills related to Shopify operations can significantly impact success in international sales, covering areas like product descriptions, customer service, and marketing materials. It aims to equip sellers with the necessary linguistic tools to thrive in the competitive landscape of global e-commerce.

02/11/2026 Logistics Encyclopedia
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Fast Fashion Giant SHEIN Expands Globally with Agile Supply Chain

Fast Fashion Giant SHEIN Expands Globally with Agile Supply Chain

SHEIN has experienced significant user growth in 2024, driven by its agile supply chain and 'production-to-sales' model. A Boston Consulting Group report highlights agile supply chains as a new source of competitive advantage in the fashion industry. SHEIN's DTC model achieves supply-demand balance, reduces costs, improves capital efficiency, and lowers product prices. This approach allows SHEIN to quickly adapt to changing consumer preferences and offer a wide variety of trendy items at affordable prices, contributing to its success in the cross-border e-commerce market.

02/12/2026 Logistics Industry Insights
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Vietnam Imposes Stricter Food Import Regulations

Vietnam Imposes Stricter Food Import Regulations

Vietnam has updated its food marketing regulations, requiring all food products sold in Vietnam to complete standard registration in advance. The previous practice of "sell first, register later" is no longer permitted. This new regulation has a broad impact, requiring companies to provide product standard declarations and qualified testing reports, and to be responsible for the authenticity of the materials. E-commerce platforms are also required to display registration information. The new regulation raises the market entry barrier, and companies need to prepare in advance to ensure compliance.

02/12/2026 Customs Knowledge
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Guide to Shipping Small Appliances to the US Via Crossborder Ecommerce

Guide to Shipping Small Appliances to the US Via Crossborder Ecommerce

This article provides a comprehensive guide for cross-border e-commerce sellers on shipping small appliances to the US. It covers logistics options, postal service analysis, FBA logistics software recommendations, common overseas logistics practices, and shipping precautions. It also details specific requirements for small appliance exports, such as product certification, voltage standards, labeling instructions, and tariffs, helping you safely and compliantly expand into the US market. The guide aims to equip sellers with the necessary knowledge to navigate the complexities of exporting small appliances to the United States.

02/02/2026 Logistics
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Temus EU Compliance Paves Way for Market Expansion

Temus EU Compliance Paves Way for Market Expansion

This article provides an in-depth analysis of Temu's requirements for EU Representative (EU Rep) compliance labeling for products sold in the European market. It details the core elements of the label, the latest regulations, and the necessary EU Rep qualifications. Through a FAQ section, it helps sellers better understand and address compliance challenges, ensuring smooth entry of goods into the European market and avoiding the risk of product removal due to labeling issues. This guide aims to equip sellers with the knowledge needed to navigate Temu's EU compliance landscape.

02/03/2026 Customs Knowledge
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US Trademark Guide for Ecommerce Sellers on Usage Proof

US Trademark Guide for Ecommerce Sellers on Usage Proof

This article focuses on the challenge of providing a 'specimen of use' in US trademark registration. It details the standards for acceptable specimens, including website links, product images, and sales order screenshots, and lists common examples of unacceptable specimens. Furthermore, it introduces the 'intent-to-use application' as an alternative strategy to help sellers avoid risks and efficiently complete trademark registration. This option allows applicants to file before actual commercial use, providing a pathway to secure trademark rights based on a bona fide intention to use the mark in the future.

12/30/2025 Customs Knowledge
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Hong Kong Sellers Target Germanys Ecommerce Market

Hong Kong Sellers Target Germanys Ecommerce Market

This article provides an in-depth analysis of the strategies Chinese cross-border sellers employ to ship products to the German market via eBay Hong Kong accounts. It offers comprehensive guidance covering account registration, product listing, logistics solutions, tax compliance, and after-sales service. The article emphasizes that compliant operations, efficient logistics, and high-quality customer service are crucial for brands to successfully enter the German market. Focus is placed on navigating the complexities of international trade and building a sustainable business model within the eBay Germany ecosystem.

02/05/2026 Logistics Encyclopedia
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