Crossborder Ecommerce Hit by Sihai Shanzhou Collapse

Crossborder Ecommerce Hit by Sihai Shanzhou Collapse

The bankruptcy of cross-border e-commerce giant Sihai Shangzhou has shocked the industry, revealing the increasing polarization. This article analyzes the reasons for the failure, emphasizing that future development requires a focus on branding, refinement, multi-channel strategy, and compliant operations. It also provides practical advice for cross-border e-commerce practitioners on product selection, supply chain management, marketing, customer service, and continuous learning. These suggestions aim to help them stand out in the fiercely competitive market and achieve sustainable growth by adapting to the evolving landscape and prioritizing ethical business practices.

01/05/2026 Logistics Industry Insights
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200 Youtube Influencers Boost Ecommerce Sales

200 Youtube Influencers Boost Ecommerce Sales

Cross-border e-commerce companies face traffic challenges when launching self-developed products. This paper proposes leveraging YouTube influencer marketing strategies, including multi-point bursts and content diversification, to build awareness before product sales and influence potential customer choices. Through case study analysis, it details influencer selection, content strategy, execution tactics, and performance evaluation. The paper emphasizes the importance of pre-launch preparation to avoid a “naked launch” and improve conversion rates, ultimately achieving sales goals. It highlights how strategic influencer collaborations on YouTube can effectively address the traffic bottleneck for new products.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Struggle Against AI Competition and Temus Pricing

Amazon Sellers Struggle Against AI Competition and Temus Pricing

Cross-border e-commerce sellers face the dual challenge of AI advancements and Temu's low-price competition. This article analyzes the potential impact of ChatGPT on operational roles, emphasizing the need for sellers to enhance their skills to adapt to the AI era. It also explores Temu's low-price strategy and its impact on the industry, suggesting that sellers pay attention to market dynamics, diversify their operations, and improve product quality and service levels to cope with increasing competition. Sellers should focus on value proposition and customer experience to thrive.

12/31/2025 Logistics Industry Insights
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Temus Rapid Growth Sparks Seller Concerns

Temus Rapid Growth Sparks Seller Concerns

This paper delves into the opportunities and challenges presented by Pinduoduo's Temu platform, revealing the 'rules of the game' behind its low-price competition and blockbuster product strategy. Through comparative analysis of seller case studies, it emphasizes the importance of carefully evaluating one's own strengths and decisively cutting losses when entering Temu. The study provides practical decision-making references for sellers considering the platform and highlights the need for a strategic approach rather than simply chasing trends. It advises a cautious entry and a willingness to pivot if necessary.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Face Brand Abuse Suspensions Causes and Appeals

Amazon Sellers Face Brand Abuse Suspensions Causes and Appeals

This article delves into the common causes of Amazon brand abuse, including excessive authorization, unclear trademark origins, and inappropriate complaint behavior. It provides a detailed appeal strategy, outlining key materials such as trademark certificates, brand website links, product images, and purchase invoices. Furthermore, it emphasizes the importance of proactive prevention, advising sellers to control authorization numbers, ensure trademark legitimacy, and standardize complaint procedures to mitigate the risk of brand abuse. Focusing on both reactive and proactive measures, this guide aims to help sellers navigate the complexities of Amazon's brand protection policies.

12/31/2025 Customs Knowledge
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Tiktok Minidramas Boost Brands and User Growth

Tiktok Minidramas Boost Brands and User Growth

This paper analyzes the viral success of the Douyin brand-customized short drama "Unfamiliar Lovers," revealing its marketing strategy that brought KONO millions of new users. The key factors contributing to its success include exclusive customization, natural product placement, high-quality production, leveraging trending topics, and integrating brand awareness, effectiveness, and sales. The article highlights customized short dramas as an emerging marketing trend, offering brands significant development opportunities. This approach allows for deeper engagement and storytelling, potentially yielding higher conversion rates compared to traditional advertising methods within the Douyin ecosystem.

12/29/2025 Logistics Industry Insights
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US Trademark Guide for Ecommerce Sellers on Usage Proof

US Trademark Guide for Ecommerce Sellers on Usage Proof

This article focuses on the challenge of providing a 'specimen of use' in US trademark registration. It details the standards for acceptable specimens, including website links, product images, and sales order screenshots, and lists common examples of unacceptable specimens. Furthermore, it introduces the 'intent-to-use application' as an alternative strategy to help sellers avoid risks and efficiently complete trademark registration. This option allows applicants to file before actual commercial use, providing a pathway to secure trademark rights based on a bona fide intention to use the mark in the future.

12/30/2025 Customs Knowledge
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Opportunities and Challenges in the Air Cargo Logistics Market: A Comprehensive Analysis and Marketing Strategy

Opportunities and Challenges in the Air Cargo Logistics Market: A Comprehensive Analysis and Marketing Strategy

The air logistics freight market in China is continuously developing, with diverse business models and significant growth potential. In the face of intense competition, airlines need to enhance their information systems, improve service capabilities, and promote market model transformation. Through effective marketing strategies and collaboration, air freight companies can seize industry opportunities, enhance market position, and improve operational efficiency.

07/17/2025 Logistics
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The China-europe Railway Express: An Important Engine for Promoting the Belt and Road Strategy

The China-europe Railway Express: An Important Engine for Promoting the Belt and Road Strategy

The China-Europe Railway Express, a vital part of the Belt and Road Initiative, enhances trade between China and Europe. The Zhengzhou-Europe Express has operated 150 trains, carrying a total of 60,200 tons of goods, thereby boosting the economies along the route. Other services like the Lin-Man-Europe Express and the Binxin-Europe Express have improved logistics efficiency, reduced transportation and customs costs, and strengthened regional economic cooperation, showcasing the potential for international development in rail freight.

07/21/2025 Logistics Industry Insights
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