Baidus Shared Budget Feature Poses Risks Rewards for Advertisers

Baidus Shared Budget Feature Poses Risks Rewards for Advertisers

Baidu SEM has launched a shared budget feature, allowing multiple campaigns to share a single budget, aiming to optimize allocation and improve performance. This article delves into its value, applicable scenarios, and potential risks, providing a practical operational guide to help advertisers make rational decisions and enhance advertising effectiveness. Shared budget is a double-edged sword; when used well, it's a powerful tool, but when used poorly, it can backfire. Understanding its nuances is crucial for successful implementation and maximizing ROI.

12/30/2025 Logistics Industry Insights
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Amazon Delays FBA Rule Changes Ahead of Peak Season

Amazon Delays FBA Rule Changes Ahead of Peak Season

Amazon has temporarily suspended the full implementation of its new "Send to Amazon" workflow, extending the use of the old process to alleviate pressure on sellers during peak season inventory preparation. The new workflow had previously caused dissatisfaction among sellers due to requirements for more detailed shipment information and potential split shipments. This extension provides sellers with a buffer period to adapt to the new process. However, sellers still need to proactively understand and adapt to the changes to meet future challenges.

12/30/2025 Logistics
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Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon Sellers Cut Ad Costs with Negative ASIN Targeting

Amazon PPC has undergone a significant upgrade with the introduction of Negative ASIN and product targeting features, enabling sellers to precisely control ad placements and prevent wasted ad spend. This article details how to leverage these features to improve conversion rates, click-through rates, and ACOS. It also shares strategies and techniques for large-scale implementation of negative products, helping sellers maximize advertising effectiveness and achieve optimal campaign performance by precisely targeting or excluding specific products from their PPC campaigns.

12/30/2025 Logistics Industry Insights
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Transparency Key to Sustainable Organizational Growth

Transparency Key to Sustainable Organizational Growth

The Transparency Initiative aims to enhance the openness and visibility of organizational operations. Through strategies like information disclosure, public participation, technology application, internal governance, and external collaboration, it seeks to build trust, improve brand image, and promote social progress. Implementation faces challenges such as costs, security, information overload, standard differences, and internal resistance. Organizations need to continuously optimize design and execution to collectively build an open, responsible, and trustworthy future. This initiative promotes accountability and fosters stronger relationships with stakeholders.

01/15/2026 Logistics Industry Insights
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Burkina Faso Adopts Advance Ruling to Boost Trade Efficiency

Burkina Faso Adopts Advance Ruling to Boost Trade Efficiency

Burkina Faso Customs, with the support of the WCO, is actively promoting the establishment of an advance ruling mechanism to improve trade efficiency, reduce trade costs, and enhance trade transparency. Through capacity-building workshops, customs officers have gained a deeper understanding of the Harmonized System and advance ruling regulations. The implementation of the advance ruling mechanism will have a positive impact on the trade development of Burkina Faso. This initiative aims to streamline customs procedures and provide greater certainty for traders.

01/07/2026 Customs Knowledge
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Bahrain Hosts Regional WTO Trade Facilitation Workshop

Bahrain Hosts Regional WTO Trade Facilitation Workshop

In 2015, the World Customs Organization (WCO) held the 3rd Regional Workshop on the Trade Facilitation Agreement (TFA) in Bahrain, aiming to promote understanding and implementation of the TFA in the Middle East and North Africa (MENA) region. The workshop brought together customs and trade experts to discuss key TFA provisions, technical assistance, institutional cooperation, and member case studies. During the event, Japan announced its ratification of the TFA, injecting new momentum into trade facilitation efforts in the MENA region.

01/07/2026 Customs Knowledge
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Thailand Sierra Leone Join Revised Kyoto Convention Enhancing Global Trade

Thailand Sierra Leone Join Revised Kyoto Convention Enhancing Global Trade

The Revised Kyoto Convention (RKC) has surpassed 100 contracting parties, with Thailand and Sierra Leone's accession further boosting global trade facilitation. The convention aims to simplify and harmonize customs procedures by applying information technology and risk management, improving customs efficiency and reducing trade costs. The World Customs Organization (WCO) actively promotes the RKC's implementation and encourages more members to join, fostering global trade prosperity. The growing number of signatories demonstrates the international commitment to streamlined customs processes and enhanced trade efficiency.

01/07/2026 Customs Knowledge
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Key Factors for Selecting Efficient Automated Storage Systems

Key Factors for Selecting Efficient Automated Storage Systems

This paper delves into six key elements for evaluating Automated Storage and Retrieval Systems (ASRS), aiming to assist businesses in making informed decisions during upgrades. It covers crucial aspects such as flexibility, safety, human-machine collaboration, maintainability, energy efficiency, and return on investment. By considering these factors, companies can optimize their ASRS implementation and achieve maximum benefits, leading to improved warehouse operations and enhanced overall efficiency. The analysis provides a comprehensive framework for assessing the value proposition of ASRS technology.

01/16/2026 Warehousing
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WCO Unveils Datadriven Framework for Crossborder Ecommerce Risks

WCO Unveils Datadriven Framework for Crossborder Ecommerce Risks

This paper provides an in-depth interpretation of the World Customs Organization (WCO) Cross-Border E-Commerce Framework of Standards, analyzing its core principles and implementation strategies to help businesses and government agencies grasp the new opportunities and challenges of cross-border e-commerce. The framework covers advance electronic data, risk management, facilitation, taxation, security, cooperation, public awareness, measurement and analysis, and technology application. It aims to promote the development of cross-border e-commerce while ensuring security and compliance.

01/16/2026 Customs Knowledge
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Global Airlines Adopt Stricter Cargo Tracking for Safety

Global Airlines Adopt Stricter Cargo Tracking for Safety

This article provides an in-depth analysis of the Standard Operating Procedure (SOP) for air cargo tracking devices. It aims to help stakeholders in the supply chain understand how to use these devices safely and compliantly, enhancing transparency and reliability in cargo transportation. The article details the SOP's scope, framework, key definitions, and the importance of airline equipment approval. Furthermore, it offers recommendations for the effective implementation of the SOP, ensuring proper usage and maximizing the benefits of cargo tracking technology.

01/16/2026 Logistics Encyclopedia
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