Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Enhances Brand Analytics for Ad Strategy Optimization

Amazon Brand Analytics introduces the 'Comprehensive Product Search Performance Report' and 'Search Term Performance Report' to help sellers understand consumer shopping journeys and keyword performance. By analyzing impressions, clicks, add-to-carts, and purchase data, sellers can optimize advertising campaigns and listings, improving sales conversion rates. These free tools provide data-driven support for brand growth. Gain insights into how customers are finding your products and which keywords are driving results to refine your strategies and boost your visibility on Amazon.

01/06/2026 Logistics Industry Insights
Read More
Amazon Launches Inspire to Compete in Social Shopping Market

Amazon Launches Inspire to Compete in Social Shopping Market

Amazon has launched "Inspire," officially entering the interest-based social shopping realm. This feature aims to help shoppers discover, experience, and purchase products more easily through curated photos and short videos. For sellers, Inspire presents a new traffic source and an opportunity to enhance brand influence. This article analyzes Inspire's features, participation methods, and the opportunities and challenges it presents for sellers, offering corresponding recommendations. It explores how this content-driven approach could reshape the Amazon marketplace and impact seller strategies.

01/06/2026 Logistics Industry Insights
Read More
Amazon Expands Climate Pledge Friendly Program for Sustainable Products

Amazon Expands Climate Pledge Friendly Program for Sustainable Products

Amazon's Climate Pledge Friendly program has been updated, adding four new certifications and expanding its accessibility to more sellers, helping them increase product visibility. Certifications for compact designs and pre-owned products now provide avenues for a wider range of distributors to participate. Embracing sustainability is becoming increasingly crucial for Amazon sellers to gain a competitive edge in the future. The program encourages sellers to adopt environmentally conscious practices and offers a way for consumers to easily identify and purchase sustainable products.

01/06/2026 Logistics
Read More
Google Warns Against Buying Backlinks for SEO

Google Warns Against Buying Backlinks for SEO

This article delves into the risks and rewards of buying backlinks for Google SEO, emphasizing the potential for Google penalties or demotion. It analyzes why some still choose to purchase links. The article also provides strategies for safe link building, including creating high-quality content and conducting outreach. Practical outreach techniques are detailed to help readers make informed decisions about their link building strategy. Ultimately, it advises against buying links and promotes ethical, sustainable methods for improving search engine rankings.

01/06/2026 Logistics Encyclopedia
Read More
Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon Launches Inspire to Boost Social Commerce for Sellers

Amazon launched Inspire, a TikTok-like feature, aiming to integrate social entertainment with e-commerce through short videos and images, offering users a new way to discover and purchase products. This move competes with TikTok for traffic and presents both opportunities and challenges for sellers. Whether sellers can capitalize on this traffic dividend hinges on their ability to effectively utilize various channels and create high-quality, engaging content. This new feature could significantly impact product discovery and the overall shopping experience on Amazon.

01/05/2026 Logistics Industry Insights
Read More
Ameriflight Invests in Cargo Drones for Lastmile Delivery Boost

Ameriflight Invests in Cargo Drones for Lastmile Delivery Boost

Amerijet plans to purchase 35 cargo drones to expand its rapid supply chain services and enter distribution center logistics. This marks the company's second major investment in the drone sector, aiming to leverage the vertical takeoff and landing capabilities of drones to build a more efficient warehouse distribution network. The cargo drone market holds significant potential but faces challenges including regulations, technology, and costs. In the future, cargo drones are expected to reshape the logistics landscape and improve supply chain efficiency.

01/28/2026 Logistics
Read More
Guide to Dutyfree Italian Luxury Imports Via DDP Shipping

Guide to Dutyfree Italian Luxury Imports Via DDP Shipping

This article provides a detailed explanation of the DDP (Delivered Duty Paid) direct shipping model for Italian luxury goods, highlighting its advantages such as duty-free, hassle-free customs clearance, and secure delivery. Through a clear process introduction and important notes, it helps consumers easily purchase Italian luxury products and enjoy a worry-free direct shipping experience. It simplifies the process and provides key information for a smooth and efficient transaction, ultimately enhancing the customer experience when importing luxury items from Italy.

01/26/2026 Customs Knowledge
Read More
US and India Cut Tariffs Boost Clean Energy Trade

US and India Cut Tariffs Boost Clean Energy Trade

The US and India have reached a trade agreement. The US will reduce tariffs on Indian goods to 18%, while India pledges to decrease its Russian oil purchases and lower trade barriers. India will also purchase over $500 billion of US energy, technology, and agricultural products. This agreement signifies a deepening of economic and trade relations between the two countries and is expected to have an impact on the global energy market. It aims to foster stronger ties and promote mutual economic growth.

02/11/2026 Customs Knowledge
Read More
Datadriven Tactics Boost Supply Chain Flexibility

Datadriven Tactics Boost Supply Chain Flexibility

This paper delves into how data analytics can optimize Purchase Order Management exceptions like Push, Pull, and Cancel (PPC) to enhance delivery flexibility within the supply chain. It emphasizes the role of Information Systems (SRM) in managing PPC and the importance of establishing a supplier performance evaluation system. Furthermore, it proposes strategies like centralized procurement and optimized ordering processes. The aim is to assist companies in building a more agile and efficient supply chain by proactively managing delivery exceptions and improving supplier collaboration.

02/02/2026 Logistics Industry Insights
Read More
Smartphone Screen Inspection Sops and Flaw Grading Guide

Smartphone Screen Inspection Sops and Flaw Grading Guide

This document provides comprehensive inspection standards for the screen appearance of mobile phones and tablets. It covers key inspection items such as scratches, dents, and cracks. Detailed standard definitions and sales pitches are tailored for mobile phones, tablets, and foldable screen devices. The aim is to help consumers better verify devices and avoid purchasing defective products. These standards offer a clear and consistent approach to assessing screen quality and identifying potential issues before purchase, ensuring customer satisfaction and reducing returns.

02/02/2026 Logistics Encyclopedia
Read More