Amazon Sellers Optimize Acos for Higher Ad Profitability

Amazon Sellers Optimize Acos for Higher Ad Profitability

This article delves into Amazon ACOS control strategies, emphasizing that lower ACOS isn't always better. It should be considered in conjunction with product lifecycle stage and market competition. The analysis covers different ACOS control strategies for new products versus established products, highlighting that the reasonable ACOS range is influenced by product value and category competition. Sellers should focus on overall profitability and dynamically adjust advertising strategies to maximize advertising effectiveness. The goal is to optimize performance rather than simply minimize ACOS, ensuring sustainable growth and profitability.

12/31/2025 Logistics Industry Insights
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Amazon Cuts Costs As Holiday Demand Rises

Amazon Cuts Costs As Holiday Demand Rises

Amazon faces the dual challenge of surging holiday season demand and cost control. While actively optimizing operations and cutting expenses, the holiday season's unique nature limits cost control progress. Inflation impacts consumer behavior, requiring careful pricing strategies. Amazon maintains cautiously optimistic regarding holiday sales, projecting slower growth. Refined operational efficiency is crucial for Amazon's future success. The company is navigating a complex landscape where balancing growth with profitability is paramount, especially considering the economic pressures affecting consumer spending habits during this peak retail period.

01/16/2026 Logistics Industry Insights
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Retailers Shift Focus to Supply Chain Visibility Over Justintime

Retailers Shift Focus to Supply Chain Visibility Over Justintime

The report indicates that consumer demand for supply chain visibility is surpassing immediate delivery as a key competitive focus for retailers. Consumers prioritize comprehensive control over order status rather than simply speed. The rise of the Direct-to-Consumer (DTC) model and delivery flexibility are emerging as new battlegrounds in retail. Technological tools such as IoT and big data analytics are crucial for achieving effective supply chain visibility, allowing retailers to meet these evolving customer expectations and build stronger brand loyalty by providing transparency and control.

01/28/2026 Logistics Industry Insights
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Exporters Face Rising Air Freight Costs Seek Dispute Solutions

Exporters Face Rising Air Freight Costs Seek Dispute Solutions

This article addresses international air freight charge disputes encountered by foreign trade enterprises. It analyzes common dispute types, provides a five-step process for handling them, and emphasizes the importance of building a risk prevention and control system. The aim is to help companies control risks throughout the entire process, from quotation and contract signing to settlement, thereby reducing losses and increasing profit margins. By proactively managing these risks, businesses can navigate the complexities of international trade more effectively and safeguard their financial interests.

01/27/2026 Logistics Encyclopedia
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Crossborder Ecommerce Adapts to Currency Volatility

Crossborder Ecommerce Adapts to Currency Volatility

This article analyzes the impact of USD exchange rate fluctuations on cross-border e-commerce. While a rising exchange rate can increase profits, it may also lead to decreased orders and intensified competition. The importance of order volume is emphasized, and strategies such as diversification and refined operations are proposed. Sellers are advised to focus on product quality and brand building, and to implement robust risk management to address the challenges posed by exchange rate volatility. Ultimately, proactive adaptation and strategic planning are crucial for navigating the complexities of currency fluctuations in the global e-commerce landscape.

01/06/2026 Exchange Rate Query
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Amazon Sellers Adapt Strategies for Peak Season Survival

Amazon Sellers Adapt Strategies for Peak Season Survival

This article analyzes the challenges and opportunities faced by Amazon sellers on the eve of the peak season. It identifies four types of sellers likely to be eliminated from the market: those with persistent losses, overconfidence, blind expansion, and failure to cut losses in time. The article emphasizes the importance of professional and refined operations. It proposes strategies such as rational pricing, optimized CPC bidding, diligent inventory management, and improved service quality. The aim is to help sellers develop steadily in a highly competitive market and avoid common pitfalls that lead to failure during the crucial peak season.

12/29/2025 Logistics Industry Insights
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Aviation Industry Focuses on Airworthiness and Certification Standards

Aviation Industry Focuses on Airworthiness and Certification Standards

This course provides an in-depth analysis of international standards and regulations related to aircraft airworthiness and airline certification. You will learn the process of obtaining an Air Operator Certificate (AOC), the key elements of maintenance programs, and the establishment of a quality assurance system. Through practical exercises and case studies, you will enhance your professional skills in aviation safety management, auditing, and approval, contributing to the organization's operational excellence. This course aims to equip you with the knowledge and skills necessary for navigating the complex landscape of aviation regulations and ensuring safe and compliant operations.

01/20/2026 Logistics Encyclopedia
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Senegal Customs Improves Leadership Training with WCO Backing

Senegal Customs Improves Leadership Training with WCO Backing

The World Customs Organization (WCO) held a leadership and management capacity development workshop in Senegal, aimed at enhancing the leadership, strategic management, and change management skills of Senegalese customs officials. Through interactive teaching methods, case studies, and international experience sharing, the workshop helped participants master key management skills, improve customs administration, and promote economic development. The goal was to empower officials to effectively lead their teams and implement modern customs practices.

01/26/2026 Customs Knowledge
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Smart Video Tech Boosts Logistics Park Efficiency Security

Smart Video Tech Boosts Logistics Park Efficiency Security

Intelligent video solutions are driving the smart upgrade of logistics parks by enhancing personnel management, optimizing site management, and improving vehicle and loading/unloading bay management, as well as ensuring safe and efficient cargo management. This significantly improves operational efficiency and safety levels. With the continuous development of technology, intelligent video will play an increasingly important role in logistics parks, helping them achieve more efficient, safer, and smarter operations.

01/29/2026 Logistics Industry Insights
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Firms Adopt Digital Supply Chains to Enhance Customer Value

Firms Adopt Digital Supply Chains to Enhance Customer Value

With the advancement of digitalization, modern Supply Chain Management (SCM) software offers businesses real-time visibility and efficient logistics support. By integrating warehouse management, transportation management, and artificial intelligence, companies can better forecast demand and enhance customer satisfaction, gaining a competitive edge in a fiercely contested market.

08/02/2025 Logistics Industry Insights
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