SF Express Expands into Livestream Fresh Produce Sales

SF Express Expands into Livestream Fresh Produce Sales

SF Express has entered the live streaming e-commerce arena with its "Good Products Live Studio," focusing on fresh produce and agricultural products. Choosing a mini-program instead of Douyin aims for differentiated competition, leveraging its logistics advantages to create high-quality fresh food e-commerce services. While facing challenges such as pricing and traffic, its "agricultural products + logistics" strategy may reshape the landscape of fresh produce e-commerce. This approach emphasizes quality and reliable delivery, potentially setting a new standard in the industry.

01/07/2026 Logistics Industry Insights
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Douyin Shop Tiering Strategy Aims to Boost Organic Traffic

Douyin Shop Tiering Strategy Aims to Boost Organic Traffic

This article provides an in-depth analysis of the product tiering mechanism within TikTok Shop, revealing the underlying logic and practical techniques for elevating product levels and maximizing organic traffic. By optimizing information quality, sales performance, fulfillment capabilities, and product quality, merchants can improve their product tier, gain greater platform traffic allocation and benefit support, and ultimately drive sales growth within TikTok Shop. The article explores how to leverage these factors to achieve higher product rankings and increased visibility, ultimately leading to improved sales performance.

01/06/2026 Logistics Encyclopedia
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Amazon Sellers Adapt Strategies to Counter Negative Reviews

Amazon Sellers Adapt Strategies to Counter Negative Reviews

This paper proposes two main solutions for Amazon products with low ratings and numerous negative reviews: operational optimization and product improvement. In terms of operations, it emphasizes safe review acquisition and precise advertising. Regarding product, it advocates facing problems head-on and addressing quality issues at their root. Furthermore, it encourages sellers to maintain an optimistic attitude, continue learning and improving, and ultimately revitalize their products. This combined approach aims to transform poorly rated products into successful listings by tackling both perception and fundamental quality concerns.

02/12/2026 Logistics Industry Insights
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Chinese Tumbler Brand Meoky Expands Success in US Market

Chinese Tumbler Brand Meoky Expands Success in US Market

Chinese brand Meoky thermos has rapidly risen in the European and American markets, becoming the GMV champion in TikTok Shop US and exceeding 100 million RMB in annual sales, thanks to its excellent quality, thoughtful design, and effective marketing strategies. Meoky's success stems from a deep understanding of user needs, a relentless pursuit of product quality, and the clever use of social media. It serves as a successful case study for Chinese brands going global, demonstrating the potential for growth and recognition in international markets.

02/12/2026 Logistics Industry Insights
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Chinas Myfoodie Tops Tmall Double 11 Pet Sales

Chinas Myfoodie Tops Tmall Double 11 Pet Sales

The Tmall Double 11 pet sales report reveals that Myfoodie surpassed Royal Canin to top the overall brand sales chart, showcasing the strong rise of domestic brands. Huayuan Pet Supplies flagship store led the store sales rankings. Within specific categories, brands are precisely positioned to meet personalized needs. A clear trend of consumption upgrade is evident, with quality and experience taking precedence. Domestic brands are gaining significant traction in the pet market, driven by increasing consumer demand for high-quality products and tailored solutions.

02/11/2026 Logistics Industry Insights
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Google SEO Key to Global Ecommerce Growth

Google SEO Key to Global Ecommerce Growth

This article delves into the core strategies and key execution points of Google optimization for cross-border e-commerce, covering content quality, technical architecture, user experience, and localization adaptation. It emphasizes improving website ranking in Google search engine through high-quality content, technical optimization, and user behavior adaptation to acquire more organic traffic and achieve cross-border e-commerce business growth. It also answers frequently asked questions and provides readers with a practical operational guide. The focus is on leveraging SEO to drive international sales.

02/11/2026 Logistics Encyclopedia
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STB Extends Deadline for Rail Service Reform Comments

STB Extends Deadline for Rail Service Reform Comments

The US Surface Transportation Board (STB) has extended the deadline for comments on its “Reciprocal Switching” proposal, aiming to improve rail service quality by introducing competition. The proposal focuses on quantifying rail service quality and enhancing operational transparency. However, it faces challenges in defining standards, ensuring data accuracy, and balancing the interests of various stakeholders. The ultimate impact of the final rule on the rail industry remains to be seen. This initiative seeks to foster a more competitive environment and ultimately benefit rail shippers through improved service.

02/11/2026 Logistics Industry Insights
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Amazon and Fedex Resume Partnership Amid Logistics Shifts

Amazon and Fedex Resume Partnership Amid Logistics Shifts

Amazon and FedEx have eased tensions, lifting the holiday ban. The initial dispute stemmed from service quality concerns, but a turnaround occurred due to improved FedEx performance and other contributing factors. This analysis reveals the coopetitive relationship between e-commerce platforms and logistics companies, emphasizing the importance of service quality, technological innovation, and risk management. It also explores FedEx's strategic transformation in response to the evolving market dynamics. This reconciliation highlights the intricate balance these companies must strike to thrive in the competitive landscape.

01/20/2026 Logistics
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Amazon US Investigated for Consumer Rights Violations

Amazon US Investigated for Consumer Rights Violations

Amazon US is being sued over consumer rights issues, exposing regulatory loopholes in e-commerce platforms regarding product quality, return policies, and false advertising. The article calls on Amazon US to strengthen product quality audits, improve return policies, and crack down on false advertising. It also suggests introducing third-party regulation to improve consumer rights protection and promote healthy industry development. This lawsuit highlights the need for greater accountability and transparency in online marketplaces to safeguard consumers from unfair practices and ensure fair competition.

02/02/2026 Customs Knowledge
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Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Chinese Outdoor Brand Naturehike Expands to 72 Markets with 15B Sales

Naturehike, leveraging lightweight design, high cost-performance, and localized operations, transformed from an OEM manufacturer into a global brand with annual sales of 1.5 billion RMB, covering 72 countries. Through product innovation, strict quality control, omnichannel marketing, and social media engagement, Naturehike successfully created a differentiated brand identity. This provides valuable experience for other Chinese outdoor brands seeking to expand internationally. Their success demonstrates the potential for Chinese brands to compete on a global scale by focusing on quality, affordability, and understanding local market needs.

02/03/2026 Logistics Industry Insights
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