Google Ads Brand Restrictions Guide for Returning Customers

Google Ads Brand Restrictions Guide for Returning Customers

This article delves into Google Ads brand keyword advertising strategies for wholesalers with a high rate of returning customers. It emphasizes the importance of brand keyword ads and provides a detailed guide on setting up Google Ads brand keyword restrictions. The aim is to help businesses efficiently utilize brand traffic and improve advertising effectiveness by preventing competitors from bidding on their brand terms and maximizing ROI. This strategy is particularly crucial for maintaining market share and customer loyalty.

12/31/2025 Logistics Encyclopedia
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Amazon Sellers Optimize Feedback Requests in Key Window

Amazon Sellers Optimize Feedback Requests in Key Window

This article addresses the low review rate issue faced by Amazon sellers, emphasizing the importance of review request timing. Through A/B testing and data tracking, it helps sellers identify the optimal time frame for sending review requests, effectively improving product review rates. A review request tracking spreadsheet template is also provided to aid in organization and analysis. This strategy aims to boost seller performance by optimizing the review generation process and encouraging more customer feedback.

12/31/2025 Logistics Encyclopedia
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SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN Targets 24B Revenue with High Sellthrough Rates

SHEIN has become a prominent player in fast fashion with an impressive 98% sell-out rate and an estimated $24 billion in annual revenue. Its success is attributed to an efficient supply chain, precise marketing, and rapid response to market trends. Despite facing environmental concerns and competitive pressure, SHEIN is actively exploring sustainable development and original designs, striving to maintain its leading position in the global market. It sets a new benchmark for Chinese brands going global.

12/30/2025 Logistics Industry Insights
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US Intermodal Freight Volumes Decline in October Amid Tariff Worries

US Intermodal Freight Volumes Decline in October Amid Tariff Worries

North American Intermodal Association data shows a 2% year-over-year decrease in U.S. intermodal freight volume in October 2025, ending months of consecutive growth. Key influencing factors include tariff policies, economic uncertainty, and industrial weakness. While cumulative freight volume for the year remains positive, the growth rate is slowing. The future intermodal market should focus on key factors such as tariffs, consumer spending, inventory levels, and capacity supply, while also strengthening innovation and international cooperation.

02/04/2026 Logistics
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Trucking Industry Sees Rising Rates Despite Falling Freight Demand

Trucking Industry Sees Rising Rates Despite Falling Freight Demand

The US trucking market in September saw a decrease in volume but an increase in rates. Experts believe the rate hike wasn't demand-driven, possibly due to capacity imbalance. The peak season outlook is pessimistic, suggesting continued challenges. Freight forwarders and carriers need to strengthen market analysis, optimize operations, and improve service quality to navigate the uncertainty. The rising rates may not be sustainable without corresponding volume growth, indicating a potentially volatile market environment in the coming months.

02/04/2026 Logistics Industry Insights
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Trucking Spot Rates Edge Up Amid Persistent Market Weakness

Trucking Spot Rates Edge Up Amid Persistent Market Weakness

DAT reports a slight rebound in US truckload spot rates in October, but overall freight demand remains weak. Dry van volumes decreased, while refrigerated volumes increased, and flatbed volumes remained stable. High inventory levels, cooling consumer spending, and visa issues are key factors contributing to the market slump. The market is projected to face continued challenges into 2025, requiring caution from truck drivers and brokers. The minor rate increase doesn't offset the overall trend of softening demand and overcapacity.

02/04/2026 Logistics Industry Insights
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Russia Warns of Rising Fake Dairy Products Amid Price Surge

Russia Warns of Rising Fake Dairy Products Amid Price Surge

In 2025, the rate of dairy product counterfeiting in the Russian market soared to nearly 18%, a record high in recent years. Low-price retail channels have become the hardest hit areas for substandard dairy products. Consumers should be wary of low-price traps and choose reputable merchants and brands to protect their rights. The rise in fraud highlights significant food safety concerns and the vulnerability of consumers to deceptive pricing practices within the dairy sector.

02/05/2026 Logistics Industry Insights
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US Ecommerce Firms Adopt Costcutting Container Logistics Strategies

US Ecommerce Firms Adopt Costcutting Container Logistics Strategies

This article provides an in-depth analysis of key aspects of US container cross-border logistics, offering a comprehensive practical guide covering freight rate analysis, customs clearance essentials, port selection, and risk management. By mastering these core strategies, cross-border e-commerce sellers can effectively reduce logistics costs, improve operational efficiency, and succeed in the US market. The guide aims to equip sellers with the knowledge necessary to navigate the complexities of US logistics and gain a competitive edge.

02/05/2026 Logistics Industry Insights
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Azerbaijan Customs Launches AI Tool to Streamline Trade

Azerbaijan Customs Launches AI Tool to Streamline Trade

Azerbaijan Customs has independently developed the AI-HS tool, which significantly improves the efficiency and accuracy of customs operations. This is achieved through high-precision HS code prediction, multilingual support, ChatGPT integration, tariff rate calculation, and risk management integration. The tool contributes positively to trade facilitation and regulatory compliance. Its success is being emulated by other countries, with potential for global application. It leverages data-driven insights to streamline processes and enhance decision-making within customs procedures.

02/05/2026 HS Code Query
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Streamlining ATA Carnet Compliance for Global Trade Efficiency

Streamlining ATA Carnet Compliance for Global Trade Efficiency

This paper analyzes the problems with the ATA Convention Contracting Party information submission interface, including unclear field validation rules, vague error messages, and difficult CAPTCHA recognition. It proposes optimization suggestions such as clarifying validation rules, optimizing error prompts, improving CAPTCHA recognition rate, and providing help information. The aim is to improve user experience, reduce error rates, and enhance customs clearance efficiency. The improvements focus on making the system more user-friendly and reliable for submitting required information.

02/05/2026 Customs Knowledge
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