Amazon Ad Strategies Shift Between Branding and Sales Focus

Amazon Ad Strategies Shift Between Branding and Sales Focus

This article reviews the insightful debates on brand building & sales growth and on-site promotion & off-site traffic generation from the Amazon Advertising event. It deeply analyzes the arguments from both sides, incorporating real-world examples to provide Amazon sellers with valuable strategic recommendations. The goal is to empower sellers to stand out in the highly competitive marketplace by leveraging effective advertising and promotional strategies within and outside of the Amazon platform.

01/04/2026 Logistics Industry Insights
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Esuns Chen Offers Amazon Sellers Growth Training

Esuns Chen Offers Amazon Sellers Growth Training

With six years of hands-on Amazon experience, Yi Xun Cross-border Lao Chen offers practical training courses focusing on Amazon North America, Europe, and Japan site operations and managed services. The course covers account registration, product selection, listing optimization, and advertising, helping sellers quickly master core Amazon operational skills and achieve business growth. This training is designed to provide actionable strategies and real-world insights for success in the competitive Amazon marketplace.

01/04/2026 Logistics Encyclopedia
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Tiktok Black Screen Issue Causes and Fixes Explained

Tiktok Black Screen Issue Causes and Fixes Explained

This article delves into the common causes of TikTok black screen issues, including risk control upgrades and network environment problems. It provides three practical solutions: changing IP nodes, resetting the phone environment, and using overseas real devices. Readers can choose the appropriate solution based on their situation to overcome the black screen problem and regain a smooth TikTok experience. These methods aim to bypass the stricter security measures and ensure stable access to the platform.

01/04/2026 Logistics Industry Insights
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Amazon Sellers Urged to Optimize for US Holiday Sales Surge

Amazon Sellers Urged to Optimize for US Holiday Sales Surge

This article focuses on the Amazon US Christmas shopping season, analyzing the characteristics of bestseller products and product selection strategies. By incorporating real-world examples, it provides sellers with suggestions on product selection, marketing, and logistics to help them achieve sales growth during the end-of-year shopping season. The aim is to equip sellers with actionable insights to capitalize on the increased consumer demand and optimize their performance during this crucial period.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Face Challenges Resolving Rating Disputes

Amazon Sellers Face Challenges Resolving Rating Disputes

Amazon sellers frequently encounter rating issues. This article uses a real-world case to illustrate the varying levels of Amazon customer service. It provides practical strategies for efficiently utilizing customer service resources to address rating problems. Key takeaways include exploring multiple channels, clearly describing the issue, maintaining patience and politeness, and appropriately leveraging available resources. This aims to help sellers improve operational efficiency and effectively manage their product ratings on the Amazon platform.

01/16/2026 Logistics Industry Insights
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Amazon Sellers Share Pitfalls and Success Strategies

Amazon Sellers Share Pitfalls and Success Strategies

Based on the real experience of a new Amazon seller, this article meticulously recounts his journey, covering aspects like Listing optimization, advertising, dealing with unauthorized sellers, and stock-out crises. It summarizes lessons learned and offers suggestions to new sellers, aiming to help readers avoid common mistakes and achieve profitability sooner. This guide provides practical insights for navigating the complexities of Amazon selling and helps new sellers to build a successful business.

01/16/2026 Logistics Industry Insights
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Ecommerce Success Hinges on Strategic IP Address Selection

Ecommerce Success Hinges on Strategic IP Address Selection

This article provides an in-depth comparison of three mainstream IP types in the US: Residential IP, Datacenter IP, and Dynamic IP, highlighting the importance of choosing the right IP for fields like cross-border e-commerce and social media marketing. It emphasizes the advantages of US Residential IPs in simulating real user environments and ensuring account security. The aim is to help readers make informed IP choices based on their specific business needs.

01/15/2026 Logistics Encyclopedia
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Derby Airport Guide Eases Travel for Passengers Enthusiasts

Derby Airport Guide Eases Travel for Passengers Enthusiasts

This article provides comprehensive information about Derby Airport (DRB/YDBY) in Australia, including its airport code, geographical coordinates, Wikipedia link, and tips for flight simulation enthusiasts, along with map navigation guidance. It aims to help travelers and aviation enthusiasts better understand and plan their trip to Derby. The information covers essential details useful for both real-world travel and virtual flight experiences, allowing for informed decision-making and enhanced exploration of the area.

01/20/2026 Airport Codes
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Tiktok Shop Lowers Entry Barriers for Southeast Asia Ecommerce

Tiktok Shop Lowers Entry Barriers for Southeast Asia Ecommerce

TikTok Shop has adjusted its entry policy, introducing real-name authentication and relaxing business license requirements to support individual businesses. This provides more opportunities for cross-border e-commerce, especially in the high-potential Southeast Asia market. Sellers should pay attention to the specific requirements and restrictions of different markets within the region. The policy changes aim to broaden access and encourage participation in the platform's e-commerce ecosystem within Southeast Asia.

01/23/2026 Logistics Industry Insights
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Airlines Face Tech and Cybersecurity Challenges Amid Growth

Airlines Face Tech and Cybersecurity Challenges Amid Growth

This report analyzes data from 96 airlines, revealing the challenges and opportunities they face in data management, technology adoption, and cybersecurity. The analysis identifies key areas for improvement, including strengthening data protection measures, strategically implementing new technologies, and enhancing network security protocols. The report offers specific recommendations to help airlines navigate these complexities and optimize their data security posture, ultimately fostering a more secure and resilient aviation network.

12/30/2025 Logistics Industry Insights
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