AI Livestreaming Boosts Rural Ecommerce Sales by 75
Vast farmlands are undergoing digital transformation with Baidu's Hui Bo Xing, leveraging digital human livestreaming and Ernie Bot (Wenxin Yiyan). This has resulted in a 75% MoM increase in GMV, a 15-minute increase in user dwell time, and a 45% improvement in fan conversion rates. The case demonstrates that data-driven, refined operations and A/B testing for livestreaming strategy optimization are crucial. In the future, more intelligent digital humans, richer livestreaming scenarios, and a complete ecosystem will further promote the development of rural e-commerce.
