Amazons Seller Health Program Sparks Debate Over Fairness

Amazons Seller Health Program Sparks Debate Over Fairness

Amazon's "Account Health Assurance (AHA) Program" aims to provide better protection for high-quality sellers, reduce misjudgment risks, improve communication efficiency, and ensure fund security. However, this program is not a "get-out-of-jail-free card"; compliant operation remains the foundation for seller survival. Sellers should actively strive to qualify for the program, closely monitor their account health, and maintain good communication with Amazon. The AHA program offers benefits but doesn't replace the need for following Amazon's policies and guidelines.

01/04/2026 Logistics Industry Insights
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Coupang Lifts Wood Product Restrictions Boosting Seller Opportunities

Coupang Lifts Wood Product Restrictions Boosting Seller Opportunities

Coupang has relaxed restrictions on listing wood products, creating new opportunities for processed wood products. Sellers need to clearly label the parts and categories containing wood products and prepare relevant production reports and inspection certificates. Simultaneously, sellers should pay attention to the platform's warehouse New Year's holiday schedule and the impact of the pandemic on delivery, and prepare for inventory accordingly. This policy change allows for greater flexibility and potential growth for sellers in the wood products category on Coupang.

01/04/2026 Logistics
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Amazon OTT Ads Boost Crossborder Ecommerce Growth

Amazon OTT Ads Boost Crossborder Ecommerce Growth

Amazon OTT advertising is a new way for cross-border e-commerce sellers to acquire precise traffic. It delivers ads over the internet to devices like connected TVs, leveraging Amazon's first-party data for precise audience targeting, effectively boosting store traffic and sales. Sellers need to define their target audience, choose the right ad format, and continuously optimize to maximize ad effectiveness. This approach allows for reaching potential customers in their living rooms, offering a unique opportunity for brand visibility and engagement.

01/06/2026 Logistics Industry Insights
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Tiktok Tightens Rules on Reposted Content Affecting Sellers

Tiktok Tightens Rules on Reposted Content Affecting Sellers

TikTok's crackdown on duplicated content presents challenges for sellers facing traffic difficulties. This article analyzes TikTok's mechanisms for identifying copied videos, emphasizing the importance of original, high-quality content. It offers solutions for sellers, including understanding platform rules, precisely targeting users, creating original content, diversifying content formats, fostering collaborations, and utilizing data analysis for optimization. To thrive in this new environment, sellers must prioritize originality and engagement to overcome the traffic bottleneck caused by the platform's stricter enforcement of content policies.

12/31/2025 Logistics Industry Insights
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Chinas Heater Exports to Europe Rise Amid Energy Crisis

Chinas Heater Exports to Europe Rise Amid Energy Crisis

The European energy crisis has led to a surge in demand for heaters, presenting opportunities for Chinese heater exports. This paper analyzes the opportunities and challenges in the European market, emphasizing the importance of product localization and compliance with EU standards. It details the CE certification process, standards, required documents, and timelines for heater exports to the EU, providing a reference for relevant enterprises. Focus is given to navigating the complexities of CE marking to ensure successful market entry and long-term competitiveness.

12/30/2025 Logistics Industry Insights
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Lazada Sellers Weigh Overseas Warehouse Options

Lazada Sellers Weigh Overseas Warehouse Options

Overseas warehouses are crucial for cross-border e-commerce. This article compares the advantages and disadvantages of self-built and third-party overseas warehouses, pointing out that self-built warehouses are suitable for large sellers, while third-party warehouses are more suitable for small and medium-sized sellers. It emphasizes that the choice should be comprehensively considered based on one's own circumstances. Ultimately, the best option depends on factors like order volume, budget, and operational capabilities. Careful evaluation is essential for success.

12/30/2025 Warehousing
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