Naver Shopping Ads See Higher ROI with Keyword Optimization

Naver Shopping Ads See Higher ROI with Keyword Optimization

This article details how to leverage the negative keyword function in Naver Shopping Search Ads to analyze keyword click data. By accessing the ad management system, locating the target ad group, viewing detailed information, and analyzing keyword impressions, clicks, and costs, cross-border e-commerce sellers can effectively identify high-click, low-conversion keywords. Excluding these keywords allows for optimized ad spending and improved advertising effectiveness. This process helps maximize return on investment by focusing on keywords that drive actual sales rather than just clicks.

12/31/2025 Logistics Encyclopedia
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How to Tackle the Challenges of Amazon FBA Returns and Re-labeling

How to Tackle the Challenges of Amazon FBA Returns and Re-labeling

Amazon's strict rules pose challenges for cross-border e-commerce sellers, with issues related to FBA inventory surplus and returns. The high return rate, reaching 15%-20%, leads to many products being unsellable due to damaged packaging or non-compliance with review standards. To address this, sellers must return the goods to a third-party overseas warehouse before sending them to the FBA warehouse for restocking.

07/18/2025 Logistics Encyclopedia
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How to Effectively Avoid Demurrage Fees for Imported Containers

How to Effectively Avoid Demurrage Fees for Imported Containers

In import container transportation, avoiding demurrage fees is crucial. Typically, containers can be used for free for 10 days after goods are shipped, after which additional charges apply. To ensure timely return, importers should contact the shipping line and storage yard at customs to arrange direct transport of goods for container return. This approach not only saves time but also effectively reduces demurrage costs.

07/18/2025 Logistics Encyclopedia
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The Future Choice for Enhancing Cold Chain Logistics Management

The Future Choice for Enhancing Cold Chain Logistics Management

Cold chain logistics is a critical component of global trade, ensuring the safety and quality of perishable goods throughout transportation. With the help of the Captain Peter assistant and the remote container management system, users can monitor transportation status in real-time and receive timely notifications in case of abnormalities. The three available packages cater to diverse needs, helping to enhance overall logistics management efficiency.

07/22/2025 Logistics
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Guide to Foreign Trade Forwarding Client Management to Certificates

Guide to Foreign Trade Forwarding Client Management to Certificates

This article provides a practical guide for freight forwarding professionals, covering key aspects such as client follow-up, factory communication, Certificate of Origin application, Bill of Lading processing, port information inquiry, and booking procedures. It aims to help newcomers quickly get started and improve their professional skills in the foreign trade logistics industry. The guide offers valuable insights and actionable advice to streamline operations and enhance efficiency in handling international shipments.

08/21/2025 Logistics Encyclopedia
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Key Trends Shaping Terminal and Yard Management by 2025

Key Trends Shaping Terminal and Yard Management by 2025

The 2025 'Report on the Current Status of Terminal and Site Management' reveals how industry leaders utilize real-time data and automation technologies to enhance efficiency. Through case studies of successful implementations, businesses can adopt best practices to reduce delays, improve productivity, and gain a competitive advantage in a challenging market.

08/07/2025 Logistics Industry Insights
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