Baidu Seeks to Revive Struggling Ad Feed Business

Baidu Seeks to Revive Struggling Ad Feed Business

This article delves into the reasons behind the decline of Baidu Information Feed ad campaigns and provides an actionable recovery plan. It includes diagnosing the 'symptoms' of the decline phase, expanding targeting to unlock more traffic, innovating to reshape user appeal, and optimizing landing pages to improve conversion rates. These practical strategies aim to revitalize your ads and enhance campaign performance, helping you restore ad vitality and improve your return on investment.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

This article addresses the challenges faced by Amazon sellers experiencing category traffic decline and proposes data-driven advertising optimization strategies. It covers key aspects such as precise bidding, breaking traffic bottlenecks, coping with category traffic downturns, and advertising for existing products. The aim is to help sellers achieve growth against the trend through refined operations and flexible strategy adjustments. By leveraging data analysis and optimizing ad campaigns, sellers can effectively combat traffic decline and improve overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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US Port Traffic Drops Sharply Amid Trade Disruptions

US Port Traffic Drops Sharply Amid Trade Disruptions

Descartes' latest report reveals a significant drop in US port container volume in May, impacted by trade volatility and tariff policies, with a substantial decline in imports from China. The report highlights changes in US port throughput, major exporting countries' exports to the US, and shifts in market share between East and West Coast ports. This provides crucial insights for businesses to navigate trade risks. The decline is primarily attributed to ongoing trade tensions and their effect on global supply chains.

01/15/2026 Logistics
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Trucking Tonnage Drop Points to Economic Slowdown ATA

Trucking Tonnage Drop Points to Economic Slowdown ATA

The American Trucking Associations (ATA) October freight tonnage report indicates a second consecutive month of decline, raising concerns about a potential economic downturn. The seasonally adjusted For-Hire Truck Tonnage Index fell 1.8% year-over-year, and is unchanged year-to-date compared to last year. The ATA's chief economist stated that the freight market faces significant challenges. The article delves into the reasons behind the tonnage decline and suggests coping strategies for businesses and individuals. This downturn in freight volume signals potential economic headwinds.

01/08/2026 Logistics
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Freight Sector Pursues MA Amid Economic Challenges

Freight Sector Pursues MA Amid Economic Challenges

An AlixPartners report indicates a significant decline in freight industry M&A due to factors like tariffs. While market consolidation and other drivers persist, the report suggests focusing on opportunities like reshoring. Eliminating uncertainty is crucial for future growth and stability in the sector. The decline highlights the impact of global economic factors on the freight industry and the need for companies to adapt to the changing landscape. Strategic planning and risk mitigation are essential in navigating this period of uncertainty and capitalizing on emerging opportunities.

01/07/2026 Logistics Industry Insights
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Rwanda Adopts Datadriven Customs to Boost Trade Efficiency

Rwanda Adopts Datadriven Customs to Boost Trade Efficiency

The Rwanda Revenue Authority organized HS training to enhance the commodity classification skills of customs officers and promote trade development. This training aimed to improve the accuracy and efficiency of customs procedures, reducing delays and costs associated with international trade. By strengthening the capacity of customs officials in correctly classifying goods, the initiative contributes to improved revenue collection, enhanced compliance, and ultimately, greater trade facilitation for Rwanda.

01/05/2026 Customs Knowledge
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OAG Partners to Transform Aviation Industry with Data

OAG Partners to Transform Aviation Industry with Data

OAG offers both resale and integration partnership models, helping partners expand revenue and enhance product capabilities. With reliable data and professional support, OAG provides a variety of datasets and looks forward to mutually beneficial collaborations. These partnerships empower businesses to leverage OAG's extensive aviation data for their own solutions, creating new revenue streams and improving existing offerings. The comprehensive data and dedicated support ensure a seamless integration process and successful partnership.

01/15/2026 Logistics Industry Insights
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Namibian Customs Officials Train in HS Code Classification

Namibian Customs Officials Train in HS Code Classification

The Namibian Revenue Agency held an HS Code workshop to enhance the commodity classification skills of customs officials. Through a combination of theoretical and practical learning, the workshop aimed to build a strong foundation for their future work. The training focused on improving accuracy and efficiency in classifying goods, ensuring compliance with international standards and facilitating smooth trade operations. This initiative contributes to improved revenue collection and streamlined customs procedures within Namibia.

01/05/2026 Customs Knowledge
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Fedex USPS Air Freight Contract Talks Stalled

Fedex USPS Air Freight Contract Talks Stalled

Renewal negotiations between FedEx and USPS face challenges, as USPS's reduction in air cargo volume impacts FedEx's revenue. FedEx is actively adjusting its strategy, responding to the challenges by optimizing operations and expanding into new business areas. The future of their cooperative relationship will have a profound impact on the logistics landscape. The reduction in volume has significantly affected FedEx's financial performance, prompting the company to seek alternative revenue streams and improve efficiency.

01/08/2026 Logistics Industry Insights
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