Amazon Sellers Boost Sales With Six Key Ad Strategies

Amazon Sellers Boost Sales With Six Key Ad Strategies

This article delves into six core techniques for Amazon SP advertising, including unified campaign management, granular ad group segmentation, leveraging automatic campaigns, utilizing negative keywords effectively, optimizing listings, and tracking ACoS. By mastering these techniques, sellers can effectively improve ad performance, reduce wasted ad spend, and ultimately increase sales revenue. Focus is given to practical application and strategic thinking to maximize ROI.

12/29/2025 Logistics Encyclopedia
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Tiktok Shop Expands to US Testing Ecommerce Potential

Tiktok Shop Expands to US Testing Ecommerce Potential

TikTok Shop officially entered the US market, opening seller registration, marking a significant step in its e-commerce closed-loop strategy. Despite facing revenue target adjustments and market competition, TikTok Shop is actively expanding its global market and launching the year-end promotion season. Its performance in the US market will have a significant impact on the existing e-commerce landscape.

12/29/2025 Logistics Industry Insights
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WCO Backs Ghana Customs Modernization for 21st Century Trade

WCO Backs Ghana Customs Modernization for 21st Century Trade

The World Customs Organization (WCO), through the WACAM project, provided strategic planning support to the Ghana Revenue Authority (GRA). This aimed to evaluate and optimize its 2015-2017 Customs Strategic Plan, enhance monitoring and evaluation, and improve project management capabilities. The initiative assists Ghana Customs in building a modern management system fit for the 21st century, ultimately contributing to Ghana's economic development.

01/07/2026 Customs Knowledge
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Ryder Expands West Coast Presence with Major Acquisition

Ryder Expands West Coast Presence with Major Acquisition

Ryder's acquisition of Scully is projected to generate an additional $100 million in annual revenue. This strategic move strengthens Ryder's presence in the Western region, expanding its customer base and bolstering its fleet management capabilities. Analysts view the acquisition favorably, anticipating it will solidify Ryder's market position and drive future growth. The deal is expected to be immediately accretive and provide significant synergies.

01/01/2026 Logistics
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Dimensioning Tech Reduces Logistics Costs for Businesses

Dimensioning Tech Reduces Logistics Costs for Businesses

Size measurement technology is increasingly important in logistics, providing accurate package dimensions and weight data. This helps companies reduce transportation costs, improve warehouse efficiency, increase revenue streams, and enhance customer service. Selecting the right dimensioning solution requires considering factors such as measurement accuracy, speed, integration capabilities, and cost-effectiveness. The goal is to achieve precise control over logistics costs and improve operational efficiency.

01/29/2026 Logistics Industry Insights
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CEVA Logistics Expands Strategically Amid Economic Challenges

CEVA Logistics Expands Strategically Amid Economic Challenges

CEVA Logistics reported a 5.1% revenue increase in Q3, driven primarily by ocean freight and automotive logistics. The company is improving profitability through strategic adjustments, including cost reduction, efficiency enhancement, and operational optimization. While Southern Europe faces challenges, the Asia Pacific market demonstrates strong performance. CEVA Logistics closely monitors market trends and potential risks, continuously innovating and striving for excellence.

01/28/2026 Logistics
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USPS Proposes Open Bidding for Lastmile Delivery Reform

USPS Proposes Open Bidding for Lastmile Delivery Reform

USPS plans to open its 'last mile' delivery network, attracting various shippers through a bidding model, aiming to increase revenue and accelerate delivery. Experts believe this move presents both opportunities and challenges, potentially reshaping the logistics landscape. However, operational complexity, pricing strategies, and competitive pressure are key risks. This strategy holds significant implications, and its success depends on execution capabilities and market response.

01/30/2026 Logistics Industry Insights
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AI Customer Service Drives Ecommerce Sales Growth

AI Customer Service Drives Ecommerce Sales Growth

GullChat is a free, intelligent online customer service system designed to address the issue of low customer service efficiency for independent websites. It helps businesses improve customer service quality, optimize operational strategies, and ultimately achieve revenue growth through real-time communication, AI-powered smart replies, and powerful data analytics. GullChat offers flexible customization options to meet the needs of businesses of all sizes.

02/03/2026 Logistics Industry Insights
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YTO Express Q3 2024 Financial Report: Net Profit Increases 10.21% Year-over-year, International Strategy Accelerates

YTO Express Q3 2024 Financial Report: Net Profit Increases 10.21% Year-over-year, International Strategy Accelerates

YTO Express released its third quarter financial report, showing a revenue of 49.369 billion yuan and a net profit of 2.93 billion yuan for the first three quarters, reflecting year-on-year growth. The company will continue to optimize its digital and intelligent development, actively promote its international strategy, increase its aviation business layout, enhance market competitiveness, and commit to expanding its global business and growth potential.

12/12/2024 Logistics
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WCO Aids Gambia in Strengthening Trade Audit Systems

WCO Aids Gambia in Strengthening Trade Audit Systems

The World Customs Organization (WCO) supports the Gambia Revenue Authority (GRA) in enhancing its Post Clearance Audit (PCA) capabilities through training and diagnostic assessments. This initiative aims to help Gambia build an efficient and compliant trade environment. The project covers PCA principles, risk management, and business cooperation, offering recommendations for improvement. The ultimate goal is to promote trade facilitation and economic development in Gambia.

01/05/2026 Customs Knowledge
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