Targeting Cheaper Markets Cuts Google Ads Costs

Targeting Cheaper Markets Cuts Google Ads Costs

This article provides a detailed explanation of the differences between RMB and non-RMB accounts when setting up a Google Ads account. It focuses on how invoice requirements influence the account selection process and offers a clear setup guide and refund instructions. The aim is to help advertisers make informed decisions and save on their advertising budget. It highlights the key considerations for choosing the right account type based on tax and invoicing needs, ensuring a smooth and cost-effective advertising experience.

01/04/2026 Customs Knowledge
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Amazon Expands Layoffs Amid Crossborder Ecommerce Challenges

Amazon Expands Layoffs Amid Crossborder Ecommerce Challenges

Amazon announced layoffs of 20,000 employees, impacting a wide range of areas. Simultaneously, significant fluctuations in the RMB exchange rate pose challenges for cross-border e-commerce. This article analyzes the impact of exchange rate risk on cross-border e-commerce and offers recommendations such as utilizing foreign exchange hedging tools, RMB settlement, adjusting pricing strategies, optimizing supply chains, and diversifying market layouts. The aim is to help cross-border e-commerce businesses stabilize profits and respond to market changes effectively.

01/05/2026 Exchange Rate Query
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Experts Debate Yuans Rise Impact on Exchange Rates Investments

Experts Debate Yuans Rise Impact on Exchange Rates Investments

BOC Securities' chief economist Guan Tao analyzes the RMB exchange rate trend, pointing out that the recent RMB appreciation benefits from a weak US dollar, trade surplus, and economic growth. However, it still faces uncertainties such as a US dollar rebound and weakening external demand. He emphasizes that the exchange rate serves as a "shock absorber" in the short term, while the long-term trend depends on economic fundamentals. He calls for a rational view of exchange rate fluctuations and cautions against blind optimism.

01/15/2026 Exchange Rate Query
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Ningbogermany Shipping Sea Freight Times Air Costs Rise

Ningbogermany Shipping Sea Freight Times Air Costs Rise

This article analyzes the shipping time from Ningbo to Germany by sea and the air freight prices. Sea freight is divided into regular shipping (30-45 days) and fast shipping (25-30 days). Air freight prices are affected by factors such as peak and off-peak seasons and flight schedules. Off-season economy class one-way tickets cost approximately 4000-6000 RMB, while peak season tickets cost approximately 6000-8000 RMB. The choice should be based on a comprehensive consideration of cargo characteristics, time requirements, and budget.

02/02/2026 Logistics
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China Southern Airlines Fuels Shenzhens International Development with New Global Routes

China Southern Airlines Fuels Shenzhens International Development with New Global Routes

Shenzhen is striving to build an international aviation hub, with China Southern Airlines actively participating by launching several intercontinental routes to promote regional economic integration. Leveraging market potential and policy support, China Southern plans to increase capacity, optimize its route network, and enhance passenger travel experience, while also facilitating Shenzhen’s internationalization process. In the future, Shenzhen's international routes will achieve broader coverage, providing high-quality services and convenience for global market connectivity.

07/28/2025 Logistics
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LED Giants Sanan Ledvance Warn of Profit Declines in 2025

LED Giants Sanan Ledvance Warn of Profit Declines in 2025

San'an Optoelectronics and Opple Lighting announced their 2025 profit forecasts, both projecting losses, revealing multiple challenges facing the lighting industry, including weak demand, intensified competition, and inventory pressure. San'an Optoelectronics is actively promoting internationalization, while Opple Lighting urgently needs to reshape its competitive advantages. Investors should carefully assess the risks, pay attention to corporate transformation strategies, and selectively choose high-quality targets. The industry faces significant headwinds requiring strategic adaptation from key players.

01/26/2026 Logistics Industry Insights
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Yuan Rebounds Easing Pressure on Crossborder Ecommerce

Yuan Rebounds Easing Pressure on Crossborder Ecommerce

This paper analyzes the recent sharp fluctuations in the RMB exchange rate, discusses the central bank's measures to stabilize the exchange rate, and deeply analyzes the impact of exchange rate fluctuations on the cross-border e-commerce industry. The article points out that RMB exchange rate fluctuations bring both challenges and opportunities. Companies should pay close attention to market dynamics, flexibly adjust their business strategies, and effectively manage exchange rate risks. This includes strategies for hedging and pricing to mitigate potential losses and capitalize on favorable exchange rate movements.

01/16/2026 Exchange Rate Query
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JD Logistics Expands to Saudi Arabia with Joyexpress for Ecommerce Growth

JD Logistics Expands to Saudi Arabia with Joyexpress for Ecommerce Growth

JD Logistics has launched its self-operated B2C express delivery brand, "JoyExpress," in Saudi Arabia. It offers services such as door-to-door delivery, cash on delivery, same-day/next-day delivery, and has established a comprehensive logistics network covering warehousing, transshipment, sorting, and last-mile delivery. This move represents a significant step in JD.com's internationalization strategy, aiming to inject new vitality into the development of e-commerce in Saudi Arabia and the broader Middle East region.

01/08/2026 Logistics
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