Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Ads Launches Invalid Traffic Report to Safeguard Budgets

Amazon Advertising Console introduces the 'Total Traffic and Invalid Traffic Report' to help sellers identify and filter invalid traffic, improving advertising efficiency. The report provides key metrics such as total impressions, invalid impressions, invalid impression rate, total clicks, invalid clicks, and invalid click rate. This empowers sellers to optimize advertising campaigns and avoid wasted budget by providing visibility into potentially fraudulent or non-genuine traffic sources. By understanding these metrics, advertisers can refine their targeting and bidding strategies for better ROI.

12/30/2025 Logistics Industry Insights
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Ecommerce Sellers Face Trademark Risks Over 100 Claims

Ecommerce Sellers Face Trademark Risks Over 100 Claims

US company Saule, LLC, as the trademark holder of "100%", has initiated another round of rights protection, posing an infringement risk to cross-border e-commerce sellers. This article provides an in-depth analysis of the "100%" trademark application and its enforcement activities. It also offers comprehensive strategies for sellers to mitigate infringement risks and ensure compliance, including self-inspection, trademark search, monitoring industry trends, and seeking legal advice. The aim is to help sellers avoid infringement and achieve compliant operations.

12/30/2025 Customs Knowledge
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Transparency Key to Sustainable Organizational Growth

Transparency Key to Sustainable Organizational Growth

The Transparency Initiative aims to enhance the openness and visibility of organizational operations. Through strategies like information disclosure, public participation, technology application, internal governance, and external collaboration, it seeks to build trust, improve brand image, and promote social progress. Implementation faces challenges such as costs, security, information overload, standard differences, and internal resistance. Organizations need to continuously optimize design and execution to collectively build an open, responsible, and trustworthy future. This initiative promotes accountability and fosters stronger relationships with stakeholders.

01/15/2026 Logistics Industry Insights
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Customs Detention Challenges for Crossborder Ecommerce Sellers

Customs Detention Challenges for Crossborder Ecommerce Sellers

This article delves into strategies for handling international express packages detained by customs. It emphasizes quickly identifying the reason for the seizure and taking targeted measures, such as supplementing materials, returning the goods, or filing an appeal, while adhering to processing deadlines. Furthermore, it advises cross-border e-commerce sellers to utilize professional customs brokers and strengthen daily compliance management to minimize the risk of detention and ensure smooth business operations. Proactive compliance and swift action are crucial for resolving customs issues effectively.

01/15/2026 Customs Knowledge
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Amazon Sellers Cut Costs 30 with Optimized Warehouse Logistics

Amazon Sellers Cut Costs 30 with Optimized Warehouse Logistics

This article provides an in-depth analysis of lean planning for multi-warehouse FBA first-leg logistics, emphasizing key strategies such as intelligent warehousing, accurate inventory forecasting, channel stratification matching, and overseas warehouse transshipment. Through data-driven dynamic adjustments and operational optimization, it helps cross-border e-commerce sellers reduce logistics costs by 20%-30% and improve overall operational efficiency and profitability. The focus is on leveraging data and strategic planning to streamline the FBA process and maximize cost savings.

01/15/2026 Logistics
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Ocean Freight Delays Direct Vs Transshipment Routes to US Europe

Ocean Freight Delays Direct Vs Transshipment Routes to US Europe

This paper delves into the transit time differences between direct and transshipment ocean shipping from China to major European and American ports. Providing reference data for December 2025, it reveals influencing factors such as transshipment processes and route selection. Practical recommendations are offered to help businesses optimize logistics plans, reduce costs, and improve supply chain efficiency. The analysis aims to provide insights for selecting the most efficient shipping options based on time sensitivity and cost considerations, ultimately benefiting businesses engaged in international trade.

12/15/2025 Logistics
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Global Shipping Costs How to Avoid Volumetric Weight Fees

Global Shipping Costs How to Avoid Volumetric Weight Fees

Why are international shipping costs so high? This article reveals the 'volumetric weight' billing rules, analyzes the phenomenon of high freight rates for lightweight goods, and provides practical cost-saving tips such as optimizing packaging, selecting appropriate shipping channels, and finding reliable freight forwarders. It aims to help you solve the freight cost problem, reduce logistics expenses, and achieve more efficient international trade. By understanding volumetric weight and implementing these strategies, businesses can significantly lower their shipping costs and improve their overall profitability.

01/15/2026 Logistics Encyclopedia
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Chinas Solar Exports Boom Amid Global Energy Shift

Chinas Solar Exports Boom Amid Global Energy Shift

China's photovoltaic (PV) exports have surged, with orders exceeding hundreds of millions, and emerging markets are presenting new opportunities. Companies are accelerating their globalization strategies, shifting from exporting products to exporting production capacity, tapping into the new blue ocean of global energy transition. Innovative applications such as PV + energy storage are constantly emerging, helping Chinese PV companies consolidate their international competitive advantages. The rapid growth signifies China's leading role in the global renewable energy landscape and its commitment to driving sustainable development worldwide.

01/15/2026 Logistics Industry Insights
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Tiktok Ecommerce Booms in 3C Gadgets and Food Sectors

Tiktok Ecommerce Booms in 3C Gadgets and Food Sectors

TikTok e-commerce presents significant potential, with 3C electronics and food & beverage emerging as high-growth categories. This summit focuses on these two sectors, bringing together expert sellers to discuss global growth and user repurchase strategies. It aims to help merchants leverage TikTok's smart product selection to create viral order pathways. Previous participants have experienced significant performance growth and substantial cooperation amounts, further driving the development of cross-border e-commerce. Discover the secrets to success and unlock your TikTok shop's full potential.

01/15/2026 Logistics Industry Insights
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Air Freight Rules Tighten for Lithium Battery Shipments

Air Freight Rules Tighten for Lithium Battery Shipments

This article delves into the feasibility conditions and core certification requirements for international air transport of battery-powered products like lithium batteries and power banks. It covers essential certifications such as UN38.3 testing, air transport condition identification reports, and CE/FCC/UL certifications, along with additional compliance documents. Emphasizing the importance of compliant transportation, this aims to assist businesses in successfully exporting battery-powered products, avoiding transportation delays or losses due to certification issues. Proper adherence to regulations ensures smooth and safe delivery.

01/15/2026 Logistics Encyclopedia
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