B2B Firms Boost Growth with Combined SEO and SEM Strategies

B2B Firms Boost Growth with Combined SEO and SEM Strategies

This article presents a case study of a B2B company, detailing how it achieved significant traffic growth and improved performance through integrated SEO and SEM marketing strategies. It leverages platforms like Google Ads, Facebook, LinkedIn, and TikTok, combined with technical infrastructure and data analytics, to build an effective customer acquisition matrix. This practical example offers valuable insights for B2B companies undergoing digital transformation, demonstrating a successful approach to boosting lead generation and driving business results.

01/23/2026 Logistics Industry Insights
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Uber Freight Expands 4PL Ambitions in Europe

Uber Freight Expands 4PL Ambitions in Europe

Uber Freight's European operations are experiencing rapid growth, exceeding €200 million in freight volume with a target of €2 billion by 2028. Leveraging its technological advantages, Uber Freight aims to become a leading 4PL provider in Europe, continuously innovating and expanding its services. The company is focused on utilizing its technology platform to optimize logistics and provide managed transportation solutions across the continent, solidifying its position in the European freight market and driving further growth.

01/21/2026 Logistics
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Foot Locker COO Highlights Key Skills for Supply Chain Leaders

Foot Locker COO Highlights Key Skills for Supply Chain Leaders

Foot Locker's COO believes future supply chain leaders need to embrace uncertainty, possess a global perspective, and demonstrate strong communication and leadership skills. These competencies are crucial for navigating complex markets and ensuring business success. The ability to adapt to unforeseen challenges, understand global dynamics, and effectively lead teams will be paramount for supply chain professionals in the years to come. These leaders will be instrumental in driving efficiency, resilience, and innovation within their organizations.

01/28/2026 Logistics Industry Insights
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Ebay Expands Crossborder Ecommerce Amid Billiondollar Growth

Ebay Expands Crossborder Ecommerce Amid Billiondollar Growth

eBay, one of the world's largest online marketplaces, offers significant market opportunities for cross-border e-commerce sellers due to its vast user base and broad geographical reach. By continuously optimizing user experience and adjusting operational strategies, eBay continues to attract global users and remains an ideal choice for sellers looking to expand into overseas markets. Its established infrastructure and global presence make it a powerful platform for reaching international customers and driving sales growth.

01/26/2026 Logistics Encyclopedia
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Enviroscent Expands Fragrance Business with 400 Growth Via Logistics

Enviroscent Expands Fragrance Business with 400 Growth Via Logistics

EnviroScent leverages Saddle Creek's 3PL services, outsourcing manufacturing and logistics to focus on product innovation. This strategic partnership enables EnviroScent to achieve business growth and expand its market reach. By entrusting its supply chain to a reliable 3PL provider, EnviroScent can concentrate on its core competencies, driving innovation and capturing a larger share of the fragrance market. The collaboration highlights the benefits of outsourcing logistics for businesses seeking to scale operations and enhance competitiveness.

01/29/2026 Logistics
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Project Gigaton Boosts Renewable Energy in Global Supply Chains

Project Gigaton Boosts Renewable Energy in Global Supply Chains

Project Gigaton welcomes new suppliers, accelerating renewable energy adoption in the supply chain. In anticipation of import pattern changes by 2025, ports demonstrate resilience through investments in infrastructure, data analytics, and inland transportation. Supply chain sustainability and resilience building are becoming key focuses for businesses, with collaborative efforts driving both economic and environmental benefits. The emphasis is on achieving a win-win scenario through coordinated strategies that enhance supply chain robustness while minimizing environmental impact.

01/28/2026 Logistics
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Freight Industry Faces Economic Challenges Amid Downturn

Freight Industry Faces Economic Challenges Amid Downturn

Bloomberg analysts believe the risk of a US economic recession is high, leading to a downturn in the freight market and a capacity exodus. Spot rates are expected to rebound in the second half of the year, with a return of peak season demand. Inventory adjustments will be crucial in driving this recovery. The freight market is currently experiencing a cold winter, and capacity adjustments are underway to adapt to the changing economic conditions.

01/28/2026 Logistics Industry Insights
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Mexico Faces Opportunities and Challenges in Nearshoring Boom

Mexico Faces Opportunities and Challenges in Nearshoring Boom

Alfredo Coutino, director at Moody's Analytics, analyzes the driving forces behind nearshoring and Mexico's advantages and challenges. He points out that Mexico is an ideal nearshoring destination, but companies need to pay attention to infrastructure, workforce skills, and policy risks, preparing themselves thoroughly. Mexico's proximity to the US, lower labor costs compared to China, and existing trade agreements make it attractive. However, businesses should carefully assess potential obstacles to ensure a successful nearshoring strategy.

01/27/2026 Logistics Industry Insights
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Female Leadership Boosts Supply Chain Talent Growth

Female Leadership Boosts Supply Chain Talent Growth

Research indicates that female leadership offers distinct advantages in supply chain management, effectively enhancing talent attraction and retention, and contributing to higher return on equity. Companies should implement diverse recruitment strategies, provide targeted training, and foster supportive environments to break down barriers and fully unlock the potential of female leadership, driving supply chain transformation. By embracing diversity and empowering women, organizations can achieve improved performance and a more innovative and resilient supply chain.

01/28/2026 Logistics Industry Insights
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Burkina Faso Joins Kyoto Convention to Enhance Trade

Burkina Faso Joins Kyoto Convention to Enhance Trade

Burkina Faso's accession to the Revised Kyoto Convention, bringing the number of contracting parties to 111, marks a significant advancement in global trade facilitation. This convention serves as a blueprint for modern customs in the 21st century. By simplifying customs procedures, optimizing information technology applications, and implementing risk management, it effectively promotes global trade facilitation. It complements the World Trade Organization's Trade Facilitation Agreement, jointly driving the healthy development of global trade.

01/27/2026 Customs Knowledge
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