Pinterest Ad Spend Deductions Reasons and Optimization Tips

Pinterest Ad Spend Deductions Reasons and Optimization Tips

This article delves into the reasons for Pinterest ad cost deductions (click fraud, display issues, quality problems, policy violations), deduction standards (CPC, CPM, quality score), and billing thresholds. It also provides ad cost management strategies such as monitoring performance, optimizing creatives, precise targeting, and setting budgets. The aim is to help advertisers effectively control their budget and improve the effectiveness of their ad campaigns on Pinterest. This includes understanding factors that impact spend and proactive measures to mitigate unnecessary costs.

02/03/2026 Customs Knowledge
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OZON Expands As Russias Ecommerce Market Grows

OZON Expands As Russias Ecommerce Market Grows

This paper, based on an in-depth report on OZON platform operations, highlights the importance of understanding OZON's rules and characteristics. It emphasizes the necessity of developing effective operational strategies through professional reports to stand out in the Russian e-commerce market. The report, published by "Treading Waves Cross-border People" on August 1, 2024, consists of 106 pages. It underscores the need for informed decision-making and strategic planning for success on the OZON platform in the competitive Russian e-commerce landscape.

02/03/2026 Logistics Industry Insights
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OZON Sellers Boost Profits with Selffulfillment Model

OZON Sellers Boost Profits with Selffulfillment Model

This article provides an in-depth analysis of the value and profitability strategies of OZON's Fulfillment by Seller (FBS) model, emphasizing its role in low-cost trial and error, traffic locking, and diversified operations. By optimizing operational efficiency, reducing costs, and refining product selection, sellers can fully leverage the advantages of FBS to achieve sustainable growth in their e-commerce business. Focus is placed on strategic product sourcing and operational improvements to maximize returns within the OZON marketplace using the FBS model.

02/03/2026 Logistics Encyclopedia
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GA4 Guide Fixing Google Ads Traffic Quality Issues

GA4 Guide Fixing Google Ads Traffic Quality Issues

This article delves into using GA4 data to troubleshoot Google Ads traffic quality issues. Through a comprehensive analysis of key event conversion rates and user behavior metrics, it helps advertisers quickly identify problems and optimize their advertising strategies to improve ad performance. The importance of data-driven decision-making is emphasized, and continuous optimization is recommended. By leveraging GA4's capabilities, advertisers can gain valuable insights into their traffic sources and refine their campaigns for better results and a higher return on investment.

02/03/2026 Logistics Industry Insights
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WTO Addresses Customs Valuation Challenges in Global Trade

WTO Addresses Customs Valuation Challenges in Global Trade

This article delves into key customs valuation decision issues under the WTO framework, including the French translation of copyright, the meaning of the term 'undertaken,' the treatment of interest on imported goods, software carrier valuation, the definition of processing and improvement, and addressing customs queries and handling minimum prices and exclusive agency issues. It aims to provide trade participants with a clear understanding and effective response strategies within the international trade context. This helps navigate the complexities of customs valuation under WTO rules.

02/03/2026 Customs Knowledge
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US Tariffs Threaten EU Ecommerce Amid Greenland Row

US Tariffs Threaten EU Ecommerce Amid Greenland Row

The US is considering imposing tariffs on several countries, citing Greenland as justification, potentially impacting 60% of westbound air cargo. This poses challenges for cross-border e-commerce, including increased costs and heightened competition. The British Logistics Association urges caution, warning against destabilizing global supply chains. Sellers need to prepare for these potential changes. The proposed tariffs could significantly disrupt international trade flows and force businesses to adapt their strategies to mitigate the impact of increased import duties and potential retaliatory measures.

02/03/2026 Logistics
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Amazon Sellers Adopt Streamlined Logistics to Cut Costs

Amazon Sellers Adopt Streamlined Logistics to Cut Costs

This article provides an in-depth analysis of Amazon FBA cost structure, focusing on four key areas: stocking, packaging, transportation, and warehousing. It offers a systematic optimization strategy, including precise inventory management, product portfolio optimization, lightweight packaging, smart first-mile logistics selection, optimized shipment splitting, and error-free inbound processes. These strategies aim to help Amazon sellers reduce costs, improve efficiency, and ultimately increase profit margins. By implementing these tactics, sellers can streamline their FBA operations and achieve significant cost savings.

02/03/2026 Logistics
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HS Codes Boost Green Transition in Textile Industry

HS Codes Boost Green Transition in Textile Industry

The World Customs Organization (WCO) held a seminar exploring how the Harmonized System (HS) can support the green transition of the textile industry. Participants emphasized the importance of value chain transparency, industry sustainability strategies, circular economy standardization, and technological innovation. Discussions focused on the role of the HS in identifying environmentally friendly textiles, aiming to foster a greener global trade system. The seminar highlighted the potential of HS codes to promote sustainable practices and contribute to a more environmentally responsible textile sector worldwide.

02/03/2026 HS Code Query
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Belize Customs Boosts Training with WCO Assistance

Belize Customs Boosts Training with WCO Assistance

The World Customs Organization (WCO) assisted the Belize Customs and Excise Department (CED) in its human resources reform and modernization efforts. Through workshops, CED senior management analyzed existing strategies and business plans, developing a human resources strategy, development plan, and training calendar. These initiatives aim to enhance CED's human resources management capabilities to meet the evolving challenges of global trade and promote economic development in Belize. The collaboration underscores the importance of international cooperation in strengthening customs administrations and fostering efficient trade practices.

02/03/2026 Customs Knowledge
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Swimwear Brands Target Niche Markets with Data and Sustainability

Swimwear Brands Target Niche Markets with Data and Sustainability

This paper delves into the success stories of cross-border e-commerce swimwear brands like Summersalt, Triangl Swimwear, Dippin' Daisy's, and Cover Swim. It reveals how they stand out in the competitive market through data-driven approaches, material innovation, sustainable development, and functional differentiation. These strategies offer valuable lessons and insights for other brands aiming to succeed in the global swimwear market. The analysis highlights the importance of adapting to evolving consumer preferences and leveraging digital marketing to reach a wider audience.

02/03/2026 Logistics Industry Insights
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