Ozon Adds Chinese Language Support to Boost Seller Engagement

Ozon Adds Chinese Language Support to Boost Seller Engagement

The OZON seller app for iOS has received a major update, officially launching a Chinese version and adding features such as shipment report management and barcode generation. Chinese sellers can now more easily manage their stores on mobile devices, improving operational efficiency. In the future, OZON will continue to enrich the app's functionality to help sellers achieve mobile office capabilities. This update aims to streamline processes and provide better accessibility for Chinese-speaking merchants on the OZON platform.

01/07/2026 Logistics
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Google Ads Strategies Updated for Higher Marketing Impact

Google Ads Strategies Updated for Higher Marketing Impact

This article delves into the optimization strategies for Google Ads update frequency. It emphasizes the need to comprehensively consider factors such as industry dynamics, product lifecycle, data analysis, and ad type. By rationally adjusting the update frequency, maintaining ad freshness and relevance, better marketing effectiveness can be achieved in Google Ads campaigns. The key is to balance the need for up-to-date information with the resources required for frequent updates, ensuring optimal performance and ROI.

02/05/2026 Logistics Industry Insights
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Coupangs Offsite Ad Feature Sparks Seller Debate

Coupangs Offsite Ad Feature Sparks Seller Debate

Coupang has launched a new off-site advertising feature, providing sellers with a new channel to acquire traffic. This article analyzes the advantages and disadvantages of this feature from the seller's perspective, and provides applicable audiences and usage suggestions. It emphasizes that Listing optimization is the core to improving conversion rates, and points out that the Coupang advertising algorithm still has room for improvement. Ultimately, successful campaigns require a solid product listing and understanding of the platform's algorithm.

01/16/2026 Logistics Industry Insights
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Amazon Tightens Product Listing Rules on Color Size Brand

Amazon Tightens Product Listing Rules on Color Size Brand

Amazon will update its product information and brand name policies for the US, Europe, and Japan marketplaces in June. Sellers should pay attention to mandatory attributes like color and size, and standardize brand identification to avoid impacting sales due to incomplete information or brand confusion. Proactively adapting to policy changes is crucial for sellers' continued success on the Amazon platform. This update requires sellers to ensure their listings comply with the new guidelines to maintain smooth operations and avoid potential penalties.

12/31/2025 Logistics
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Ozon Platform Faces Glitches Postupdate Sellers Seek Fixes

Ozon Platform Faces Glitches Postupdate Sellers Seek Fixes

This article provides an in-depth analysis of common bugs faced by sellers after the OZON platform update and offers practical solutions. It covers various aspects, including backend display anomalies, missing menus, account login issues, category commissions, language bugs, identity verification, and logistics settings. The aim is to help sellers successfully navigate the challenges brought by the platform update, seize opportunities, and achieve business growth. This guide offers actionable insights to resolve technical difficulties and optimize performance on the updated OZON platform.

01/16/2026 Logistics Industry Insights
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Bipartisan Bill Proposes Modernizing Short Line Railroad Tax Credits

Bipartisan Bill Proposes Modernizing Short Line Railroad Tax Credits

A bipartisan group of U.S. Senators introduced legislation to update the short line railroad tax credit. The bill focuses on adjusting the credit calculation to better reflect current costs and incorporates an inflation index. The ASLRRA commended the effort, stating it would incentivize private capital investment in railroad upgrades, enhance transportation efficiency, and benefit businesses and communities. This update aims to modernize the tax credit and encourage continued investment in crucial short line rail infrastructure, supporting economic growth and efficient freight movement.

01/30/2026 Logistics
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Tiktok Shop Strategy How to Identify Viral Products

Tiktok Shop Strategy How to Identify Viral Products

This article delves into the product selection logic of TikTok Shop, emphasizing three core elements: user attribute matching, content-driven consumption, and platform algorithm preferences. It helps merchants efficiently identify potential viral products through market data analysis, product characteristic screening, and content marketing suitability. Furthermore, it provides a guide to avoid common pitfalls and offers practical tools to help you achieve sales growth on TikTok Shop. The focus is on strategies for finding products that resonate with the platform's audience and algorithm.

01/23/2026 Logistics Industry Insights
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Affiliate Marketing Firms Weigh Targeted Vs Broad Strategies

Affiliate Marketing Firms Weigh Targeted Vs Broad Strategies

Affiliate marketing audience targeting shouldn't solely focus on finding the “perfect” audience. Consider reverse targeting to exclude irrelevant segments, expanding the audience pool and unlocking the algorithm's full potential. Factors like product universality, budget size, and marketing goals influence the balance between a broad and narrow audience. Allowing the algorithm to learn autonomously within a wider space can lead to more efficient conversions. This approach leverages algorithm optimization by providing it with more data and flexibility, ultimately improving campaign performance.

01/26/2026 Logistics Industry Insights
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Nmftas Classit Streamlines LTL Freight Costs Classification

Nmftas Classit Streamlines LTL Freight Costs Classification

NMFTA released the most significant update to the NMFC system in nearly 90 years, aiming to optimize LTL freight classification and enhance efficiency and transparency. The new rules emphasize accurate declaration of cargo density and dimensions, and introduce the ClassIT+ digital platform to help businesses reduce costs and improve operational efficiency. While FedEx Freight has delayed implementation, the industry generally recognizes and is actively adapting to this transformation. The update seeks to modernize the system and provide a more accurate and streamlined classification process for LTL shipments.

01/30/2026 Logistics
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Search Ends for Missing Fisherman After Washington Coast Capsizing

Search Ends for Missing Fisherman After Washington Coast Capsizing

A fishing boat capsized off the coast of Washington State, USA. The captain is missing, while three crew members were rescued. The Coast Guard and other agencies launched a search and rescue operation, which was later suspended due to challenging underwater conditions. A commercial salvage company has become involved. The cause of the accident is under investigation. The local fishing community has started a fundraising campaign for the missing captain's family.

12/30/2025 Logistics
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