As sellers prepare for the golden September-October sales season on OZON, many are encountering unexpected technical difficulties including distorted order data, missing key menu items, and backend system glitches. These issues appear to be side effects of recent platform updates.
Against the backdrop of Western sanctions, China-Russia trade has created new opportunities, with OZON emerging as a crucial bridge connecting these markets. The platform has seen a surge of Chinese sellers hoping to capitalize on this growth. While OZON continues to update and optimize its platform rules to create a more user-friendly cross-border e-commerce environment, these changes have created temporary challenges for merchants.
OZON Updates: Balancing Opportunities and Challenges
The platform updates present both opportunities and challenges for cross-border sellers. On one hand, the improved rules enhance operational efficiency, standardize market order, and protect buyer experience. For instance, OZON has adjusted its return policy so refunds are only processed after seller approval, providing better protection for merchant interests.
On the other hand, the updates have introduced various technical issues requiring immediate attention and solutions.
Key Platform Changes
- Warehouse Settings Adjustment: Since September 20, sellers must review their warehouse configurations. The system now automatically sets optimal preparation times based on the seller's order fulfillment performance over the past three months. Failure to meet shipping deadlines may result in new order restrictions.
- Return Policy Optimization: Previously, OZON could process refunds without seller approval. The updated policy requires merchant consent before issuing refunds, offering better protection against unnecessary losses.
Common Technical Issues and Solutions
Below are the most frequently reported technical problems following the updates, along with recommended solutions:
- Abnormal Dashboard Display: Order panels showing incorrect quantities or missing information. Solution: Wait for platform fixes while trying browser refreshes and cache clearing.
- Missing Menu Items: Some backend navigation elements temporarily hidden. Solution: Refresh pages, try different browsers, or contact support.
- Login Problems: Sellers without OZON ID binding cannot access accounts. Solution: Bind mobile numbers (one number can manage multiple stores).
- Incorrect Category Commission: Display errors due to currency conversion issues. Solution: Monitor actual settlement amounts while awaiting fixes.
- Pricing Currency Errors: Price display anomalies after currency changes. Solution: Review all product pricing for accuracy.
- Language Interface Issues: Missing Chinese translations. Solution: Use browser translation tools temporarily.
- Seller Surveys: Selected merchants receiving questionnaires. Solution: Complete forms accurately to help platform improvements.
- Identity Verification: Testing phase for ID and facial recognition. Solution: Complete verification when prompted.
- Store Suspensions: Inactive stores facing permanent closures. Solution: Maintain regular operations to avoid suspension.
- Delayed Store Approvals: Slower processing due to increased applications. Solution: Wait for manual review completion.
- Logistics Problems: Pickup point issues preventing orders. Solution: Offer multiple delivery options including door-to-door service.
Adaptation Strategies for Sellers
While OZON's updates aim for long-term improvements, sellers should implement proactive measures:
- Monitor platform announcements for update information and bug fixes
- Participate in seller communities to share solutions
- Report technical issues promptly to customer support
- Adjust operational strategies to comply with new requirements
The platform changes represent both growing pains and growth opportunities for merchants navigating the evolving Russia-China e-commerce landscape.