Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon DSP Boosts Targeted Ad Growth for Brands

Amazon's Demand-Side Platform (DSP) is a robust programmatic advertising platform that allows advertisers to programmatically buy display and video ads, reaching, educating, and re-engaging potential customers both on and off Amazon. It's suitable for brands selling products on Amazon and those looking to expand their customer reach. Through retargeting and prospecting capabilities, DSP enables precise targeting of potential customers, enhancing brand awareness and driving sales.

01/04/2026 Logistics Encyclopedia
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Amazon Sellers Guide How to Combat Counterfeit Products

Amazon Sellers Guide How to Combat Counterfeit Products

A guide for Amazon sellers to prevent counterfeiters: Register your brand, differentiate your product, establish an official website, use eco-friendly packaging, take screenshots as evidence, participate in anti-counterfeiting programs, and monitor your listings. When filing complaints, pay attention to the target, communicate effectively, and consider a Test Buy. These strategies help protect your brand and maintain control over your product listings on the Amazon marketplace.

01/21/2026 Customs Knowledge
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Middle East Ecommerce Surges As Digital Payments Rise

Middle East Ecommerce Surges As Digital Payments Rise

Checkout.com's latest report reveals a high-growth phase for the e-commerce market in the Middle East and North Africa (MENA). 91% of consumers are frequent online shoppers, with a significant preference for digital payments. The rise of Buy Now, Pay Later (BNPL) and social commerce is also evident. Merchants need to keep pace with these trends and innovate their products and services to seize opportunities and succeed in the market.

01/06/2026 Logistics Industry Insights
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Walmarts Expedited Shipping Boosts Ecommerce Sales

Walmarts Expedited Shipping Boosts Ecommerce Sales

Are Walmart sellers struggling with sales? Fast shipping is the key! With 'Two-Day' and 'Three-Day' delivery services, product sales significantly increase. Flexport provides efficient and reliable logistics, helping you win more exposure and buy boxes, achieving performance growth. Join now and start your Walmart growth journey! These faster shipping options attract more customers and improve conversion rates, ultimately leading to boosted sales figures for Walmart marketplace sellers.

01/20/2026 Logistics
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Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon Launches Tailored Audiences for Sellercustomer Engagement

Amazon has launched new marketing features, including "Targeted Audiences," allowing sellers to send emails directly to specific customer groups and providing data tracking to enhance brand marketing. Additionally, tools like Buy with Prime and Alexa voice assistant will help sellers expand sales channels and embrace a new era of marketing. These features aim to empower sellers with more precise targeting and data-driven insights to optimize their marketing strategies on the Amazon platform.

01/06/2026 Logistics Industry Insights
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Freight Rates Soar Unprecedented Increase on Asia-europe Routes

Freight Rates Soar Unprecedented Increase on Asia-europe Routes

Recent data shows that container freight rates from Shanghai to Europe and the Mediterranean rose by 27.2% and 23.5% within a week, with increases of 170% and 203% compared to the same period last year. The box shortage and demand recovery are the main driving factors, which may impact the global trade landscape in the future.

07/23/2025 Logistics
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Instant Retail Booms As Consumers Prioritize Speed Convenience

Instant Retail Booms As Consumers Prioritize Speed Convenience

Instant retail is reshaping the e-commerce landscape with its 'buy-it-now' advantage, eroding the market share of traditional e-commerce. Traditional e-commerce faces challenges such as high-frequency, low-value orders, insufficient regionalized services, and long fulfillment times. Instant retail achieves deterministic growth through efficient supply-demand matching, penetrating from O2O to full categories, meeting users' immediate needs. In the future, instant retail and traditional e-commerce will coexist, jointly shaping a new retail landscape.

09/28/2025 Logistics Industry Insights
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Ebay Warns Bidders Against Lastminute Bid Retractions

Ebay Warns Bidders Against Lastminute Bid Retractions

This article delves into the definition, consequences, and prevention of eBay bid retractions. It elaborates on eBay's bidding mechanisms, including automatic bidding, reserve prices, and Buy It Now options. Furthermore, it provides guidance on appealing wrongful seller complaints. The aim is to help buyers better understand eBay's platform rules, avoid unnecessary losses, and maintain a positive shopping experience. It covers key aspects of navigating the eBay marketplace and resolving potential issues related to bidding and platform policies.

01/07/2026 Logistics Encyclopedia
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