TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

TAL Education Eyes Livestreaming Ecommerce Success After Orient Selection

Facing the impact of the "Double Reduction" policy, EdTech companies like Xueersi are transforming into live streaming e-commerce. Xueersi is replicating the "knowledge-based live commerce" model of Oriental Selection through a matrix account strategy and full-category expansion, sparking imitation controversies but achieving initial market success. The transition presents challenges such as lack of e-commerce operational experience and overlapping user groups, but also opportunities like teacher resources and brand effect. Differentiated competition will be crucial for the future success of EdTech companies in the live streaming e-commerce sector.

01/06/2026 Logistics Industry Insights
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Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Livestreaming Ecommerce Faces Test As Stars Depart Oriental Selection

Dongfang Zhenxuan's reliance on Dong Yuhui is evident, and attempts to 'de-Yuhui-ize' have met with resistance. This article analyzes Dong Yuhui's importance to Dongfang Zhenxuan, explores the company's matrix operations and supply chain strategy, and discusses how to retain talents like 'Dong Yuhui.' It emphasizes the importance of balancing individual IP with platform development and building a healthy talent ecosystem. The key challenge lies in mitigating the risk associated with over-reliance on a single personality while fostering growth and innovation within the platform.

01/06/2026 Logistics Industry Insights
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Amazon Sellers Adopt New Strategies to Boost Product Selection

Amazon Sellers Adopt New Strategies to Boost Product Selection

This paper addresses the challenges faced by Amazon sellers in product selection. It proposes a product selection dimension pyramid model, emphasizing the importance of differentiation innovation and data analysis. Practical product selection tools and strategies are provided to help sellers overcome the misconception that the platform is failing and improve their product selection capabilities. The model aims to guide sellers towards identifying unique and profitable products by leveraging data-driven insights and innovative approaches.

01/05/2026 Logistics Industry Insights
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Amazon Sellers Optimize Product Selection Using Return Rate Data

Amazon Sellers Optimize Product Selection Using Return Rate Data

This article delves into the Amazon Product Selection Compass, emphasizing the importance of return rates as a key metric in product selection. Through case studies, it illustrates how to leverage this tool to gain insights into market demand and develop data-driven product selection strategies. It also highlights the tool's limitations, suggesting the integration of other tools and methods, and focusing on details such as supply chain and logistics to improve product selection success rates. This holistic approach aims to minimize risks and maximize profitability in Amazon product selection.

01/05/2026 Logistics Industry Insights
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AI Video Tool Costs Users 39 Amid Selection Pitfalls

AI Video Tool Costs Users 39 Amid Selection Pitfalls

The author shares their disappointing experience with an AI video generation tool, spending $39 without achieving the desired results and having their account inexplicably banned. The article summarizes key factors for selecting AI tools and recommends an alternative solution. The aim is to help readers avoid common pitfalls and improve efficiency when using AI for video creation and potentially online earning ventures.

01/05/2026 Logistics Industry Insights
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Oriental Selection Struggles with Growth Over Reliance on Platforms

Oriental Selection Struggles with Growth Over Reliance on Platforms

Dongfang Zhenxuan faces challenges with declining traffic and sales, highlighting the risks of relying on a single platform. While a multi-platform strategy has been initiated, its effectiveness remains to be seen. In the future, Dongfang Zhenxuan needs to focus on content innovation, supply chain optimization, and user service to find new growth engines. The company must adapt to the evolving e-commerce landscape and diversify its reach to maintain its market position and attract new customers while retaining existing ones.

01/04/2026 Logistics Industry Insights
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Ebay Sellers Gain Edge with Strategic Product Selection Tools

Ebay Sellers Gain Edge with Strategic Product Selection Tools

This article delves into key strategies for eBay product selection, emphasizing lightweight, high-priced, unique, and trending items. It recommends practical selection tools like ListingsHistory, Algopix, and Terapeak. By combining seasonal and niche product strategies, this guide helps sellers create bestsellers and tap into the lucrative cross-border e-commerce market. Focus is placed on identifying profitable niches and leveraging data-driven insights to make informed product choices and maximize sales potential on the eBay platform.

01/04/2026 Logistics Encyclopedia
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Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

Oriental Selection Struggles with Traffic Dependency Amid Brand Revamp

The relationship between Dongfang Zhenxuan and Dong Yuhui exemplifies the struggle between traffic and branding. This analysis reviews the events surrounding the attempted 'de-Dong Yuhui-ization,' examines the risks of relying heavily on individual traffic, and highlights the necessity of brand transformation. It proposes potential strategic options for Dongfang Zhenxuan, envisioning a future where traffic and brand coexist. The core challenge lies in balancing the power of a super individual IP with platform brand building to achieve sustainable development.

12/29/2025 Logistics Industry Insights
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Ecommerce Sellers Urged to Use Data for Product Selection

Ecommerce Sellers Urged to Use Data for Product Selection

Choosing the right products is the initial challenge for new cross-border e-commerce independent website sellers. This article delves into common subjectivity traps in product selection, emphasizing the importance of data-driven decision-making. It proposes understanding target market culture and conducting thorough market research to avoid subjectivity. The aim is to help sellers select products scientifically, improve success rates, and prevent issues like inventory backlog and wasted marketing expenses. By focusing on data and market understanding, sellers can make informed choices and increase their chances of building a profitable online business.

12/29/2025 Logistics Encyclopedia
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Amazon Sellers Urged to Optimize Category Selection for Growth

Amazon Sellers Urged to Optimize Category Selection for Growth

This article delves into Amazon category selection strategies, comparing the advantages and disadvantages of broad and niche categories. It provides a critical factor analysis for choosing the right category, helping you avoid product selection pitfalls and accurately position your products. By mastering these principles, you can optimize traffic and drive sales growth on Amazon.

12/31/2025 Logistics Industry Insights
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