Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

Amazon Sellers Cut Ad Costs 63 Boost Orders 242 with Data Strategies

This article delves into how an Amazon seller significantly reduced ACOS and boosted order volume using a data-driven advertising optimization strategy. By setting clear KPIs, conducting meticulous data analysis, implementing personalized optimization strategies, and leveraging automation tools, the seller successfully decreased ACOS by 63% and increased order volume by 242%. This case study provides valuable practical experience and actionable insights for other Amazon sellers looking to improve their advertising performance and achieve similar results through data-informed decision-making.

01/16/2026 Logistics Industry Insights
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Da Shu Simplifies Crossborder Refunds for Global Transactions

Da Shu Simplifies Crossborder Refunds for Global Transactions

Dashu Cross-border offers a convenient refund guarantee mechanism. Buyers can apply for a refund if they are not satisfied with the service upon acceptance. If the seller agrees, a full refund will be issued. If the seller refuses, the platform will intervene to coordinate and ensure the buyer's rights are protected. This system aims to build trust and provide a secure shopping experience for customers engaging in cross-border transactions, ultimately fostering a more reliable and consumer-friendly e-commerce environment.

01/22/2026 International Settlement
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Global Freight Guide Weight Vs Volume Classifications Explained

Global Freight Guide Weight Vs Volume Classifications Explained

In international freight, the classification of heavy goods, light/bulky goods (also known as chargeable weight), and flat goods significantly impacts shipping costs. This article details these concepts and explains their classification standards based on different transportation modes, including air, sea, and land freight. It also highlights that the actual standards may vary among different companies, requiring specific consultation for accurate assessment. Understanding these distinctions is crucial for optimizing logistics cost management in international trade.

09/26/2025 Logistics Encyclopedia
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Ethiopia Boosts Trade with WCO Harmonized System Partnership

Ethiopia Boosts Trade with WCO Harmonized System Partnership

The Ethiopian Customs Commission (ECC), in collaboration with the World Customs Organization (WCO), enhances the professional capacity of its officers in the Harmonized System (HS). This article emphasizes the importance of commodity classification, shares highlights from the ECC's study visit, and provides references and suggestions for customs and enterprises in other developing countries. The aim is to improve trade competitiveness through strengthened customs expertise and efficient classification practices, ultimately contributing to smoother international trade flows.

01/05/2026 Customs Knowledge
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WCO Revises Trade Rules for Alcohol Powder Apparel Sets

WCO Revises Trade Rules for Alcohol Powder Apparel Sets

The 56th session of the Harmonized System Committee (HSC) of the World Customs Organization (WCO) released the latest commodity classification decisions, covering goods such as powdered alcohol, two-piece suits, and children's carriers. These decisions aim to provide clearer commodity classification criteria for international trade, reduce trade risks, improve customs clearance efficiency, and lower trade costs. They offer guidance for consistent application of the Harmonized System, facilitating smoother and more predictable global trade flows.

01/07/2026 Customs Knowledge
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Amazon FBA Sellers Grapple With Defects Lost Stock

Amazon FBA Sellers Grapple With Defects Lost Stock

Recent issues with Amazon FBA, including defective product classifications, inventory discrepancies, and Amazon's own selling of similar products, are eroding seller trust. This article delves into these problems, highlighting the risks associated with FBA operations. It explores potential solutions, urging Amazon to improve its rules, enhance transparency, and protect seller rights. The goal is to foster a fair and healthy cross-border e-commerce ecosystem for all participants. The article emphasizes the need for accountability and improved communication to rebuild confidence in the FBA program.

01/06/2026 Logistics Industry Insights
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Tiktok Shop Vietnam Sellers Adapt to New Platform Limits

Tiktok Shop Vietnam Sellers Adapt to New Platform Limits

This article addresses the 100-order limit during the TikTok Shop Vietnam new seller period and provides two solutions. The first is compliant operation, meeting official metrics. The second is applying for "whitelist" status via email, potentially using agency services. The article details the operational methods and required materials for both solutions, helping sellers quickly break through the new seller period and tap into the Vietnamese market. It offers practical guidance for overcoming initial hurdles and maximizing sales potential in the growing Vietnamese e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Amazon Waives Fees for Walmart Orders in Ecommerce Shift

Amazon Waives Fees for Walmart Orders in Ecommerce Shift

Amazon announced a limited-time waiver of seller fees for Walmart orders, aiming to gain market share in cross-channel fulfillment, counter Walmart's competition, and enhance seller experience. Sellers need to familiarize themselves with Walmart's shipping policies and optimize inventory management. The future of e-commerce logistics competition will be more intense, focusing on delivery speed, cost, service quality, and technological innovation. This move highlights the escalating battle for dominance in the rapidly evolving e-commerce landscape, where efficient and cost-effective logistics are paramount.

01/08/2026 Logistics
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