Many sellers are struggling with TikTok Shop Vietnam's probationary period requirements—a daunting two-month timeframe with a minimum 1,000-order threshold. This barrier has discouraged numerous merchants, but solutions exist to overcome these limitations and unlock Vietnam's e-commerce potential.
Recent investigations into TikTok Shop Vietnam's local store operations reveal that both domestic and cross-border stores face identical probationary challenges. Sellers must either complete 60 days of operation with at least 1,000 orders or explore alternative approaches. Below are two verified strategies:
Strategy 1: Compliance-Based Gradual Growth
This is TikTok Shop's official pathway. Stores can exit probation by meeting these criteria:
- Duration: Maintain continuous operation for two months
- Sales volume: Achieve minimum 1,000 completed orders
- Metrics: Satisfy all four transactional KPIs while maintaining perfect compliance records
While achievable through disciplined operations, the two-month waiting period presents efficiency challenges for growth-focused sellers.
Strategy 2: Accelerated Probation Waiver Request
Known as "white-listing," this involves petitioning the platform for probation exemption through formal channels. While third-party agents offer such services, sellers should exercise caution when selecting providers due to varying service quality and pricing structures.
Essential documentation for waiver requests includes:
- Trademark authorization: Certified registration documents and licensing agreements for branded products
- Product certifications: Compliance documents meeting Vietnamese regulations for restricted categories
- Product imagery: Comprehensive six-angle packaging photos with legible labeling
- Inventory verification: Warehouse footage showing storage conditions and product stock
- Packaging process: Video documentation of staff performing packaging operations
- Customer service verification: Recorded proof of operational support teams with visible store identification
Early testing of this waiver process shows promise, though official response times vary. The method's viability will become clearer as more cases receive platform decisions.
Vietnam's e-commerce regulations continue evolving, but sellers facing TikTok Shop's probationary requirements now have multiple pathways to market entry. Whether through systematic compliance or accelerated approval processes, opportunities exist for merchants prepared with proper documentation and operational transparency.