Amazon Sellers Gain Edge with Strategic CPC Advertising Guide

Amazon Sellers Gain Edge with Strategic CPC Advertising Guide

This article delves into common reasons for poor performance in Amazon CPC advertising, emphasizing the impact of product type, seller size, and product lifecycle on advertising strategies. Through case studies analyzing standard, non-standard, semi-standard products, and products with varying traffic concentration, it provides personalized advertising optimization recommendations for sellers. The goal is to help sellers avoid blindly spending money, achieve precise traffic acquisition, and improve conversion rates. Focusing on tailoring strategies to specific product characteristics enables more effective and efficient advertising campaigns.

Amazon Dominates As Walmart Temu Compete in Ecommerce

Amazon Dominates As Walmart Temu Compete in Ecommerce

The cross-border e-commerce landscape is evolving. Amazon's tightened storage policies pose challenges for sellers. While Walmart actively recruits merchants, its platform still needs improvement. Temu's low-price strategy has led to rapid growth, but its model puts pressure on seller profits. Multi-platform deployment is becoming a trend. Sellers need to comprehensively evaluate the advantages and disadvantages of each platform to diversify risks and seek new growth opportunities. Strategic platform selection and risk mitigation are crucial for success in this dynamic market.

Amazon Vs Ebay Key Differences for Crossborder Sellers

Amazon Vs Ebay Key Differences for Crossborder Sellers

This paper provides an in-depth comparison of Amazon and eBay, two major cross-border e-commerce platforms. It analyzes their strengths and weaknesses from four dimensions: seller competition, buyer demographics, product sales methods, and logistics costs. The aim is to assist cross-border e-commerce sellers in selecting the most suitable platform based on their specific product characteristics and target customers, ultimately facilitating business growth. This comparative analysis enables informed decision-making for optimal platform choice and enhanced performance in the global e-commerce landscape.

Amazon Sellers Face Warehouse Limits Ahead of Holidays

Amazon Sellers Face Warehouse Limits Ahead of Holidays

Amazon's sudden reduction of seller storage capacity before the year-end shopping season has triggered an inventory crisis. Sellers face the dual pressure of inventory backlog and restricted replenishment. This article delves into the reasons behind the storage limits and provides sellers with strategies to optimize inventory management, increase sales, and diversify warehousing solutions. These strategies aim to help sellers overcome the crisis and achieve business growth. By implementing these techniques, sellers can navigate the challenges and maintain a healthy and profitable FBA business.

01/05/2026 Logistics
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Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon Halts Brand Approvals Sellers Turn to Temu

Amazon's sudden termination of its third-party brand licensing program has left many sellers in a difficult situation, with some preparing to defend their rights. Simultaneously, Shenzhen-based major seller Huakai Yibai has joined the Temu platform, seeking new growth opportunities. Facing Amazon's policy adjustments and the rise of emerging platforms, cross-border e-commerce sellers need to actively respond, diversify their strategies, and improve their operational capabilities to survive and thrive in the fierce competition. Diversification and operational excellence are key to navigating the evolving landscape.

Douyin Adjusts Shop Deposits Access Rules for Sellers

Douyin Adjusts Shop Deposits Access Rules for Sellers

This article provides an in-depth analysis of the recent new regulations released by the TikTok Shop platform. It covers aspects such as TikTok account's product promotion permissions, selection alliance admission standards, TikTok Mall entry criteria, margin adjustments, and changes to the new seller period rules. The aim is to help merchants stay up-to-date with the latest developments, avoid potential risks, and improve operational efficiency. This analysis helps businesses navigate the evolving TikTok e-commerce landscape and optimize their strategies for success.

German WEEE Compliance Guide for Amazon Sellers

German WEEE Compliance Guide for Amazon Sellers

This article provides a detailed guide for Amazon sellers on how to upload a German WEEE registration number, including step-by-step instructions, important considerations, and frequently asked questions. It aims to help sellers navigate compliance challenges and ensure their store operations adhere to the German Electrical and Electronic Equipment Waste Law (ElektroG). This helps avoid account restrictions or suspensions due to non-compliance. The guide covers the necessary documentation and provides tips for a smooth registration process within the Amazon Seller Central platform.

Henan Amazon Sellers Adopt AI Strategies for Expansion

Henan Amazon Sellers Adopt AI Strategies for Expansion

The Amazon Global Selling Seller Year-End Strategy Summit (Henan) will be held in Zhengzhou on January 27th. Focusing on "AI-Driven Cross-border Operation Growth," the summit covers core topics such as AMC applications, AI advertising, account compliance, platform policies, logistics optimization, and financial & tax compliance. It aims to provide Henan cross-border sellers with practical annual strategy guidance to help them succeed in 2026. The event offers insights and tools to leverage AI for enhanced efficiency and growth in the global marketplace.

Diamond Painting Pen Tip Patent Dispute Risks Tros for Crossborder Sellers

Diamond Painting Pen Tip Patent Dispute Risks Tros for Crossborder Sellers

A cross-border e-commerce intellectual property rights case has emerged involving a design patent (D1049230) for a diamond painting pen tip replacement part, filed in the US by Chinese seller Mr. Wu. The case, numbered 26-cv-00358, is in the filing stage, although a Temporary Restraining Order (TRO) has not yet been granted. Cross-border e-commerce sellers are advised to conduct self-checks of their stores to avoid selling infringing products that could lead to fund freezes and to strengthen their intellectual property awareness.

Amazon Tightens Rules on Fake Reviews Suspends Violating Sellers

Amazon Tightens Rules on Fake Reviews Suspends Violating Sellers

Amazon has recently intensified its scrutiny of seller accounts, focusing on combating review manipulation and variation abuse, leading to numerous account suspensions. Sellers must strictly adhere to platform policies and avoid high-risk practices. Tools like ECPP ERP can be leveraged for review analysis, review request management, and negative feedback intervention to adapt to the increasingly stringent regulatory environment. This ensures stable operations within the Amazon ecosystem by proactively managing compliance and mitigating risks associated with policy violations, particularly regarding reviews and product variations.