Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Tiktok Shop Success Hinges on Influencer Marketing Over Old Sales Tactics

Struggling with sales in your TikTok Shop? This article reveals why traditional e-commerce sales strategies fail on TikTok, emphasizing influencer marketing as the key to success for new stores. It details how to select influencers, prepare samples, communicate sincerely, and maintain relationships. Learn how to avoid ineffective sales tactics and quickly boost your shop's sales by leveraging the power of influencer marketing on TikTok.

12/29/2025 Logistics Encyclopedia
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Temu Spends 7M on Super Bowl Ads for North American Growth

Temu Spends 7M on Super Bowl Ads for North American Growth

Pinduoduo's cross-border e-commerce platform, Temu, spent $7 million to advertise during the Super Bowl, rapidly penetrating the North American market with its strategies of "low prices" and referral programs. Data indicates the Super Bowl ad was highly effective, leading to a surge in Temu downloads and expansion into the Canadian market. Temu's success is attributed to its precise market positioning and marketing strategies, attracting a significant number of cross-border sellers. The platform's growth highlights the potential of aggressive marketing and competitive pricing in the international e-commerce landscape.

12/30/2025 Logistics Industry Insights
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East Coast Gulf Ports Ratify Sixyear Labor Pact on Wages Automation

East Coast Gulf Ports Ratify Sixyear Labor Pact on Wages Automation

The International Longshoremen's Association (ILA) and the United States Maritime Alliance (USMX) have signed a new six-year contract covering 36 ports on the U.S. East and Gulf Coasts. The agreement guarantees record wage increases for dockworkers and provides effective protections against automation, averting potential supply chain disruptions and laying the groundwork for port modernization. The contract was overwhelmingly approved by ILA members and welcomed by the National Retail Federation (NRF).

01/21/2026 Logistics
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Global Airline Group IATA Focuses on Human Factors for Ground Safety

Global Airline Group IATA Focuses on Human Factors for Ground Safety

This IATA course aims to help airport managers, ground handling personnel, and others understand the impact of human factors in ground handling operations. It teaches how to reduce safety risks and improve operational efficiency through human factors engineering. The course covers concepts of human factors, safety culture development, risk identification and analysis, communication, and process optimization. Completion of the course and passing the exam results in IATA certification.

01/20/2026 Logistics Encyclopedia
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Air Cargo Industry Focuses on Innovation Talent and Safety for Growth

Air Cargo Industry Focuses on Innovation Talent and Safety for Growth

The February 2025 “Cargo Tracker” report emphasizes the need for innovation in digitalization, sustainability, safety, and security within the air cargo industry, while cautioning against overly formalized security checks. IATA's FACE program aims to cultivate future leaders for the sector. The article calls for collaborative efforts across the industry to build a prosperous and sustainable air cargo ecosystem. This includes fostering a workforce equipped to navigate the evolving landscape and embracing technological advancements responsibly to ensure long-term growth and resilience.

01/20/2026 Logistics Industry Insights
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Eus Digital Services Act Imposes Stricter Ad Rules on Tech Giants

Eus Digital Services Act Imposes Stricter Ad Rules on Tech Giants

The EU's Digital Services Act (DSA) aims to regulate online content moderation by large tech companies and promote fair competition. This legislation significantly impacts the advertising strategies of giants like Amazon, Google, and Meta, particularly in protecting vulnerable groups. Implementation of the DSA will increase compliance costs for tech companies, potentially limit their innovation, and reshape the relationship between users and platforms. It may set a new global standard for digital regulation, forcing companies to be more transparent and accountable for the content they host and the advertising they display.

01/26/2026 Logistics Industry Insights
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Australian Artist Lauren Maree Edmonds Cracks Down on Crossborder Copyright Violations

Australian Artist Lauren Maree Edmonds Cracks Down on Crossborder Copyright Violations

Australian artist Lauren Maree Edmonds has initiated copyright enforcement actions targeting gift packaging, clothing fabrics, home decor, and other areas, involving 12 copyrighted works. Cross-border sellers should be vigilant about the risk of Temporary Restraining Order (TRO) freezes. It's crucial to immediately conduct self-checks and remove potentially infringing products. Seeking professional legal support when necessary is recommended to minimize case handling costs and mitigate potential losses associated with copyright infringement claims.

01/26/2026 Customs Knowledge
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XPO Logistics Spins Off GXO to Capitalize on Supply Chain Growth

XPO Logistics Spins Off GXO to Capitalize on Supply Chain Growth

XPO Logistics announced the spin-off of its logistics business, with GXO Logistics set to become an independent publicly traded company, expected to be completed in the third quarter. GXO will be the world's second-largest contract logistics provider, focusing on e-commerce, automation, and supply chain outsourcing. Strong performance growth is projected for 2022. The company is customer-centric and offers global, technology-driven logistics services, promising a bright future. GXO aims to capitalize on the growing demand for outsourced logistics solutions.

01/27/2026 Logistics
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Port of LA Weighs Ban on Trucker Contractors Amid Labor Dispute

Port of LA Weighs Ban on Trucker Contractors Amid Labor Dispute

The Port of Los Angeles is considering banning freight companies that employ contract drivers, aiming to address long-standing labor rights disputes. This initiative seeks to regulate the market but has sparked debate regarding its legality, feasibility, and potential impact on the industry. This article delves into the labor rights issues, the impact of the port's motion, the industry's challenges, and future development directions. It calls for collaborative efforts from all stakeholders to seek a balance and sustainable development within the freight industry.

01/29/2026 Logistics Industry Insights
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Prologis US Interior Secretary Advise on Supply Chain Energy AI Future

Prologis US Interior Secretary Advise on Supply Chain Energy AI Future

Prologis and the U.S. Secretary of the Interior discussed energy reliability and the impact of AI on future supply chains at the Groundbreakers event. The U.S. government emphasized the importance of energy abundance, while Prologis is actively transitioning into an infrastructure business, utilizing all energy sources. Both parties called for increased energy supply, emphasized the importance of distributed energy, and suggested locating AI factories near power generation sites to address energy bottlenecks. This approach aims to optimize energy usage and ensure a stable and efficient supply chain for the future.

01/30/2026 Logistics Industry Insights
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