Kwai Advertisers Adopt Threetier Strategy for Better Results

Kwai Advertisers Adopt Threetier Strategy for Better Results

This article provides an in-depth analysis of the three-layer account structure (Account, Ad Group, Ad) within the Kwai advertising platform. It elaborates on the functional positioning, key settings, and practical applications of each layer. Through case study analysis, it offers advertisers systematic strategies for managing ad campaigns, improving placement efficiency, and enhancing overall performance. The focus is on providing actionable insights for optimizing Kwai ad spend and achieving better results in cross-border e-commerce.

01/21/2026 Customs Knowledge
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Kwai Ads Bidding Strategy Boosts Latin American Ecommerce

Kwai Ads Bidding Strategy Boosts Latin American Ecommerce

This article provides an in-depth analysis of Kwai Ads' bidding mechanism, bidding types, and optimization strategies, offering a systematic guide for cross-border e-commerce sellers. It covers real-time bidding logic, a comparison between manual and optimized bidding methods, budget settings, key influencing factors, and practical recommendations. This guide aims to help you master Kwai Ads and improve your ROI in the Latin American market.

01/21/2026 Logistics Industry Insights
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Supply Chains Boost Efficiency with Marginal Gains Strategy

Supply Chains Boost Efficiency with Marginal Gains Strategy

The law of diminishing marginal returns highlights the accumulation of overall benefits through incremental improvements, offering an effective approach for businesses to enhance supply chain performance within limited budgets. Companies should adopt unified planning, data-driven decision-making, leverage artificial intelligence and scenario modeling, and continuously improve to adapt to changes, achieving cost savings and efficiency gains. By focusing on details and continuous optimization, businesses can gain a competitive edge. This approach allows for maximizing impact with minimal investment, proving particularly valuable in resource-constrained environments.

01/22/2026 Logistics Industry Insights
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Freight Industry Adopts 3D Market Strategy for Growth

Freight Industry Adopts 3D Market Strategy for Growth

The freight industry is entering a three-dimensional market era, with spot, forward, and futures markets interconnected, increasing information transparency, and intensifying rate fluctuations. Companies need to understand market dynamics and utilize forward contracts and futures instruments to hedge risks, optimize price discovery, and develop three-dimensional execution strategies. This approach is crucial for gaining a competitive edge in the new market landscape. Effective risk management and strategic planning are essential for navigating the complexities and capitalizing on opportunities within this evolving environment.

01/21/2026 Logistics Industry Insights
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Amazon Sellers Gain Edge with Virtual Bundles Strategy

Amazon Sellers Gain Edge with Virtual Bundles Strategy

This article analyzes Amazon's Virtual Bundles feature, highlighting its potential to increase sales while also warning sellers about compliance risks. Compliant operation is a prerequisite for utilizing Virtual Bundles; non-compliance can lead to account restrictions. Sellers should carefully evaluate their products to ensure they adhere to Amazon's rules and guidelines. Understanding and mitigating these risks is crucial for maximizing the benefits of Virtual Bundles and maintaining a healthy seller account. Prioritizing compliance will allow sellers to leverage this feature effectively and avoid potential penalties.

01/22/2026 Logistics
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Tiktok Shop Strategy How to Identify Viral Products

Tiktok Shop Strategy How to Identify Viral Products

This article delves into the product selection logic of TikTok Shop, emphasizing three core elements: user attribute matching, content-driven consumption, and platform algorithm preferences. It helps merchants efficiently identify potential viral products through market data analysis, product characteristic screening, and content marketing suitability. Furthermore, it provides a guide to avoid common pitfalls and offers practical tools to help you achieve sales growth on TikTok Shop. The focus is on strategies for finding products that resonate with the platform's audience and algorithm.

01/23/2026 Logistics Industry Insights
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Infobel Expands Global Trade Strategy to 70 Markets

Infobel Expands Global Trade Strategy to 70 Markets

This article details how to effectively develop foreign trade customers in 70 countries using Infobel, a global business information platform. It provides a three-step search method, combined with Google and LinkedIn to identify decision-makers, and customs data to verify import qualifications. These techniques help foreign trade companies accurately target potential customers and improve development efficiency. Furthermore, email templates are provided to facilitate foreign trade business expansion.

01/07/2026 Customs Knowledge
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Maximizing Mercado Libre Sales FBM Vs Selffulfillment

Maximizing Mercado Libre Sales FBM Vs Selffulfillment

This article provides an in-depth analysis of Mercado Libre's Overseas Warehouse (FBM) and Seller Fulfilled Shipping logistics models. It compares their advantages, disadvantages, cost structures, and applicable scenarios, while also exploring the benefits of using third-party overseas warehouses. The aim is to help sellers choose the most suitable logistics solution based on their business situation, improve operational efficiency and buyer experience, and achieve sales growth. This comparison helps sellers optimize their fulfillment strategy for the Mercado Libre platform.

01/05/2026 Logistics Encyclopedia
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Ecommerce Sellers Face Rising Ocean Freight Costs

Ecommerce Sellers Face Rising Ocean Freight Costs

This article provides a detailed analysis of the four major components of sea freight charges in cross-border e-commerce: basic transportation fees, port-related charges, surcharges, and customs clearance and delivery fees. By understanding the meaning and influencing factors of each cost, cross-border e-commerce sellers can better control expenses, increase profit margins, and gain a competitive edge in the market. This knowledge empowers sellers to optimize their logistics strategy and make informed decisions regarding shipping options and pricing.

01/15/2026 Logistics Encyclopedia
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Air Vs Sea Comparing Global Shipping Costs for Businesses

Air Vs Sea Comparing Global Shipping Costs for Businesses

Cross-border e-commerce businesses often struggle to choose between air and sea freight. This article provides a detailed comparison of the costs and transit times associated with each method, offering precise shipping solutions for varying cargo volumes. It analyzes factors like cargo value, additional costs, and hybrid options to help businesses make optimal decisions. The goal is to achieve a win-win scenario by balancing cost-effectiveness and efficiency in their cross-border logistics strategy, ultimately maximizing profitability and customer satisfaction.

01/15/2026 Logistics Encyclopedia
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