Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu Adjusts Ad Strategy As Ecommerce Sellers Adapt

Temu is adjusting its global strategic layout, shifting its traffic investment budget towards emerging markets like Europe, Asia, and the Middle East. Sellers should avoid direct competition in the US and European markets and instead focus on these new opportunities. Strategies include using the fully managed model for product testing and the semi-managed model for profit generation. Data-driven, refined operations are crucial. Sellers should also closely monitor platform policy changes and market trends to adapt their business strategies accordingly and achieve business growth in the new market environment.

01/05/2026 Logistics Industry Insights
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USPTO Enhances Patent Search Tool for Ecommerce Sector

USPTO Enhances Patent Search Tool for Ecommerce Sector

The United States Patent and Trademark Office (USPTO) has launched a new version of its public patent search tool (PPUBS), replacing the old one. This article details the search process of PPUBS, including keyword search and the use of advanced search codes. It emphasizes the importance of PPUBS for cross-border e-commerce sellers to avoid infringement risks, suggesting that sellers master it as soon as possible. Understanding the new system is crucial for ensuring products do not violate existing patents and for staying competitive in the global marketplace.

01/04/2026 Customs Knowledge
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Tiktok Ecommerce Smart Product Selection Tips for Sellers

Tiktok Ecommerce Smart Product Selection Tips for Sellers

This article provides a product selection avoidance guide for new TikTok cross-border e-commerce sellers. It analyzes six major pitfalls, including heavy vs. bulky goods, sensitive items, products requiring category approval, seasonal products, products monopolized by leading players, and products with small market capacity. The article also offers suggestions to improve the success rate of product selection, helping sellers stand out in the fierce market competition. It aims to help new sellers avoid common mistakes and choose products with higher potential for success on the TikTok platform.

01/07/2026 Logistics Industry Insights
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Tiktok Shop Plans US Launch Boosting Crossborder Ecommerce

Tiktok Shop Plans US Launch Boosting Crossborder Ecommerce

Rumors suggest TikTok Shop US might fully launch in November, presenting new opportunities for cross-border sellers. TikTok is actively preparing 'fulfillment centers' to improve logistics efficiency and plans to collaborate with TalkShopLive for live streaming e-commerce. Sellers need to prepare in advance by focusing on product selection, content marketing, and logistics optimization to embrace the challenges and benefits. This potential expansion could significantly impact the cross-border e-commerce landscape and offer a new avenue for brands to reach US consumers through short-form video and live shopping experiences.

01/06/2026 Logistics Industry Insights
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Crossborder Ecommerce Gains Edge in Online Marketplaces

Crossborder Ecommerce Gains Edge in Online Marketplaces

This article analyzes the current situation and trends of cross-border e-commerce, pointing out the fading dividends of traditional e-commerce platforms and the challenges faced by independent website models. The rise of e-commerce platforms owned by European and American offline retailers presents new opportunities for cross-border e-commerce sellers. The article elaborates on the strategies, advantages, risks, and challenges of embracing these retailer-owned e-commerce platforms, providing practical guidance for sellers. It explores how sellers can leverage these new channels for growth and success in the evolving e-commerce landscape.

01/06/2026 Logistics Industry Insights
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Novelis Fire Sparks Aluminum Supply Worries for Automakers

Novelis Fire Sparks Aluminum Supply Worries for Automakers

Another fire at Novelis' New York plant exacerbates aluminum supply constraints for the automotive industry. The company is quickly restoring partial operations and plans a new plant to bolster supply. Ford is affected by production impacts and actively seeking alternatives. This event highlights the importance of supply chain resilience. Automakers need to diversify supply sources, enhance recycling efforts, and deepen collaboration to address future challenges. The fire underscores the vulnerability of relying on single suppliers and the need for proactive risk mitigation strategies within the automotive supply chain.

01/08/2026 Logistics Industry Insights
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Ebay Seller Guide Steps to Boost Store Conversions

Ebay Seller Guide Steps to Boost Store Conversions

This article is aimed at novice eBay sellers, detailing key operational techniques covering four main aspects: store setup, product strategy, pricing strategy, and customer experience. It aims to help new sellers build a high-conversion eBay store from scratch and stand out in a fiercely competitive market. The guide provides practical advice on optimizing listings, managing inventory, and providing excellent customer service to improve sales and build a positive reputation. Ultimately, the goal is to empower new sellers with the knowledge and tools necessary for success on eBay.

12/30/2025 Logistics Encyclopedia
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Mobile Tech Boosts Postpandemic Supply Chain Efficiency

Mobile Tech Boosts Postpandemic Supply Chain Efficiency

This paper explores the new demands on mobile PCs within the supply chain in the post-pandemic era, highlighting the crucial role of mobile terminals in data acquisition. It analyzes key factors in selecting mobile PCs and elaborates on the application of technologies like blockchain, AIDC, and IoT in enhancing supply chain transparency and efficiency. Businesses should actively embrace new technologies, choose appropriate mobile PCs, and build intelligent supply chain management systems to address future challenges. This will optimize operations and ensure resilience in a dynamic global market.

01/19/2026 Logistics Industry Insights
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DHL Invests 20M to Expand Delivery Services in Philadelphia NJ

DHL Invests 20M to Expand Delivery Services in Philadelphia NJ

DHL is investing $20 million to open new service centers in Philadelphia and New Jersey, aiming to enhance express delivery processing capabilities and service quality. The expansion and equipment upgrades will boost import package processing capacity by 50% and export capacity by 30%. First-time delivery times will be reduced by 30 minutes, providing consumers with faster and more reliable express services. The expansion also extends DHL's service area to northern Delaware, improving logistics efficiency and supporting the growth of e-commerce businesses by providing faster and more efficient delivery options.

01/19/2026 Logistics
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US Ports Boost Storm Resilience to Safeguard Supply Chains

US Ports Boost Storm Resilience to Safeguard Supply Chains

Ports are increasingly vulnerable due to the growing frequency of extreme weather events. This paper analyzes the impacts of hurricanes like Sandy and Katrina on ports and supply chains, comparing the responses of the Port of New York and New Jersey with the Port of Los Angeles to highlight the disparities in climate resilience efforts among US ports. It emphasizes the importance of inter-port collaboration and calls for stronger federal guidance and incentives to collectively address the risks posed by climate change, ensuring the smooth flow of global trade.

01/19/2026 Logistics Industry Insights
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