Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

Amazon Sellers Optimize Ad Strategies Postprime Day for Higher ROI

This article delves into the refined adjustments and efficient conclusion of advertising strategies during and after Amazon's major promotional events. It emphasizes phased budget adjustments, optimized allocation of advertising types, and crucial strategies such as timely loss prevention, budget reallocation, and traffic source expansion after the promotion. Furthermore, it highlights the importance of continuous monitoring and optimization to ensure that advertising campaigns consistently maintain optimal performance and maximize effectiveness. This approach aims to achieve the greatest possible return on investment from Amazon advertising efforts.

UPS Overhauls Next Day Air Service to Boost Logistics Efficiency

UPS Overhauls Next Day Air Service to Boost Logistics Efficiency

UPS has reintroduced its next-day delivery morning service, promising delivery by 10:30 AM, aiming to enhance business operational efficiency and competitive advantage. This service is particularly crucial for manufacturing companies and medical institutions, optimizing supply chains and improving customer satisfaction. However, businesses need to evaluate cost-effectiveness, optimize their supply chains, and collaborate closely with UPS to fully leverage the opportunities presented by this service.

01/15/2026 Logistics
Read More
US Rail Freight Declines Over Labor Day Longterm Growth Expected

US Rail Freight Declines Over Labor Day Longterm Growth Expected

According to the Association of American Railroads, U.S. rail freight and intermodal volumes decreased year-over-year in the first week of September, potentially due to Labor Day. However, year-to-date figures still indicate growth, with varying performance across different market segments. Rail freight faces challenges such as economic uncertainty and infrastructure bottlenecks, but also opportunities from e-commerce growth and manufacturing reshoring. Long-term, it's crucial to monitor trends and structural changes impacting the industry.

01/21/2026 Logistics
Read More
US Rail Freight Dips Over Labor Day Longterm Growth Strong

US Rail Freight Dips Over Labor Day Longterm Growth Strong

Data from the Association of American Railroads shows that U.S. rail freight and intermodal volume declined year-over-year in the first week of September, influenced by Labor Day. The performance of specific commodity types varied, reflecting economic structural changes. Year-to-date cumulative data still shows growth, indicating a positive long-term outlook. Railroad companies need to address supply chain challenges and competition to seize development opportunities.

01/21/2026 Logistics
Read More
US Rail Freight Dips Over Labor Day YTD Growth Holds

US Rail Freight Dips Over Labor Day YTD Growth Holds

According to the Association of American Railroads data, U.S. rail freight traffic declined in the week ending September 6, influenced by Labor Day. Carload and intermodal volumes both decreased year-over-year. Despite the weak single-week performance, cumulative volumes for the year remain positive. Future development is subject to multiple factors, including economic conditions, policy changes, and internal reforms within the rail industry.

01/17/2026 Logistics
Read More
US Rail Freight Declines Over Labor Day Longterm Outlook Steady

US Rail Freight Declines Over Labor Day Longterm Outlook Steady

According to the Association of American Railroads, U.S. rail freight and intermodal traffic decreased year-over-year for the week ending September 6, potentially due to the Labor Day holiday. Performance varied across different commodity categories, with year-to-date volumes for both freight and intermodal still showing growth. Future trends will be influenced by a multitude of factors including the macroeconomy, energy transition, supply chain restructuring, and infrastructure investments.

01/21/2026 Logistics
Read More
US Markets Closed for Martin Luther King Jr Day 2026

US Markets Closed for Martin Luther King Jr Day 2026

On January 19, 2026, the US stock and bond markets will be closed for Martin Luther King Jr. Day. This market holiday will also result in reduced liquidity in the foreign exchange market and adjusted trading hours for futures markets. Investors should be aware of these market closures, trade cautiously, and refer to the CME Group holiday trading schedule to plan their trading strategies and avoid unnecessary losses. Advance planning is crucial during market holidays.

Echain ERP Boosts Crossborder Sellers for Amazon Tiktok Sales

Echain ERP Boosts Crossborder Sellers for Amazon Tiktok Sales

Facing the dual challenge of Amazon Prime Day and TikTok Shop's mid-year promotion, cross-border sellers need to move beyond a single-platform mindset and achieve synergy between both platforms. E-Cang ERP facilitates this by deeply integrating with both platforms, offering features like intelligent advertising optimization, a global sales dashboard, efficient order management, and intelligent inventory planning. These capabilities empower sellers to stand out in the fierce competition and achieve significant sales growth during peak seasons.

Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Overseas Air Purifier Brand Sees Sales Jump Amid Strategic PR Push

Air purifier brand J, in collaboration with YouWoShi, successfully enhanced brand awareness and achieved sales growth through overseas media PR. The YouWoShi team, through precise needs analysis, customized media cooperation plans, efficient content inclusion, and seizing the opportunity of Prime Day, ultimately helped brand J exceed its KPI. This case study verifies the crucial role of media PR in overseas market promotion, demonstrating its effectiveness in boosting brand visibility and driving sales for DTC brands expanding globally.

Freight Market Slows Amid Memorial Day Slump Summer Peak at Risk

Freight Market Slows Amid Memorial Day Slump Summer Peak at Risk

Late May freight market data indicates a decline in both freight volumes and freight rates in the US, while capacity saw a slight increase. The dry van, refrigerated, and flatbed markets are all facing varying degrees of challenges. Experts suggest this could be a short-term fluctuation or a sign of increased uncertainty for the upcoming summer peak season. Trucking companies need to closely monitor market dynamics and optimize operational efficiency to survive and thrive in the competitive landscape.