Ecommerce Brands Turn to Microinfluencers for Growth

Ecommerce Brands Turn to Microinfluencers for Growth

This paper delves into how small and medium-sized cross-border e-commerce sellers can achieve low-cost, high-efficiency growth through KOC marketing. It details the advantages of KOCs, how to precisely target KOC partners, and provides three effective ways to find KOCs: Google search, social media, and KOC platforms. Furthermore, it offers methods for establishing long-term cooperative relationships with KOCs, helping cross-border e-commerce sellers stand out in the fierce market competition. The focus is on practical strategies for implementation and maximizing ROI.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

Amazon Sellers Shift from Dropshipping to Branding for Global Ecommerce

The 'porter' model of cross-border e-commerce is facing challenges on platforms like Amazon, exposing issues such as logistics tracking, review risks, and quality concerns. Branding has become a necessity. Small sellers should prioritize profit, focus on specific product categories, and steadily build brand influence. Experts point out that the future of cross-border e-commerce will place greater emphasis on product quality, brand value, and user experience. A gradual and sustainable approach to branding is key for long-term success in the competitive landscape.

12/29/2025 Logistics Industry Insights
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Chinese Meme Dictionary Sued Over Copyright Dispute

Chinese Meme Dictionary Sued Over Copyright Dispute

Xiaoji Dictionary's shutdown due to a copyright dispute highlights the challenges small startups face in protecting their rights against internet giants. The article delves into the copyright conflict between Xiaoji Dictionary and Weibo, exploring issues like high litigation costs and limited business models. It calls for improved laws and regulations, increased copyright awareness, and the creation of a healthy internet ecosystem. The case exemplifies the David and Goliath battle in the digital age, emphasizing the need for a more equitable playing field for smaller companies.

12/30/2025 Logistics Industry Insights
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Amazon Enhances SEND Air Freight for Quicker FBA Restocking

Amazon Enhances SEND Air Freight for Quicker FBA Restocking

Amazon SEND Air Freight service has been upgraded, adding "Express" and "Economy" options, providing sellers with more flexible and efficient FBA first-leg warehousing choices. This service is especially suitable for new sellers, those needing urgent replenishment, those testing new products, sellers of small and medium-sized items, and those expanding into international markets. When choosing, pay attention to customs duties and taxes, multi-point distribution configuration, and inbound defect rate assessment. Comprehensively consider and select the logistics solution that best suits your business needs.

12/30/2025 Logistics
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Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

Xiaohongshu Unveils Five Strategies for Targeted Traffic Growth

This article delves into traffic acquisition strategies on Xiaohongshu, addressing its strict control mechanisms. It proposes five safe methods for traffic generation: text obfuscation, image embedding, fan group management, small account diversion, and collection folder traffic. The importance of content quality and refined operation is emphasized, helping marketers achieve targeted customer acquisition on Xiaohongshu. By focusing on these strategies, users can navigate the platform's restrictions and effectively attract their desired audience while adhering to the community guidelines. This approach aims to maximize reach and conversion rates.

12/30/2025 Logistics Industry Insights
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US Tariffs Strain Chinese Ecommerce Sellers

US Tariffs Strain Chinese Ecommerce Sellers

The US ending its de minimis exemption for small parcels from China impacts 1.36 billion packages, hitting cross-border e-commerce sellers hard. American consumers face higher prices, and retailers are forced to suspend shipments. Platforms like Temu are adjusting strategies, focusing on localized operations. Cross-border e-commerce businesses need to diversify, improve product quality, and optimize supply chains to navigate these challenges and survive. This policy shift necessitates a strategic overhaul for businesses reliant on direct-to-consumer exports to the US.

12/30/2025 Logistics Industry Insights
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AI Era Demands Strong Brand Ontology for Algorithm Success

AI Era Demands Strong Brand Ontology for Algorithm Success

In the AI era, branding is no longer just a marketing advantage, but a company's 'identity ID' in the algorithmic world. Building a clear enterprise ontology, defining value propositions, and identifying target users are crucial for gaining AI's favor and achieving sustainable growth. Small teams should focus on 'clear ontology, minimal entry point,' creating a unique brand image through visual consistency and well-defined boundaries. This approach allows them to stand out and effectively communicate their value in the increasingly complex AI-driven landscape.

01/15/2026 Logistics Industry Insights
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Jieshi Supply Chain Expands in South Chinas Ecommerce Logistics

Jieshi Supply Chain Expands in South Chinas Ecommerce Logistics

Jieshi Supply Chain, a rising force in cross-border e-commerce logistics in South China, focuses on niche markets like European and American dedicated lines and Southeast Asian small packages. With a philosophy of "precise service and efficient operation," it has quickly gained market attention. This article analyzes its service capabilities, network coverage, and cost-effectiveness, and evaluates its reliability, providing a reference for cross-border e-commerce sellers when choosing a logistics service provider. It aims to help sellers make informed decisions about their logistics partners.

01/07/2026 Logistics
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Shangqi International Expands in South Chinas Crossborder Logistics

Shangqi International Expands in South Chinas Crossborder Logistics

Upstart International Logistics is a rising star in South China's cross-border e-commerce logistics. It excels in dedicated lines to Europe and the United States, as well as Southeast Asian small packages. Known for meticulous operations, customized solutions, stable service, and a good reputation, Upstart International Logistics provides reliable and efficient logistics solutions for businesses looking to expand their reach globally, particularly focusing on key markets in Europe, the US, and Southeast Asia. Their specialized services cater to the unique needs of cross-border e-commerce.

01/07/2026 Logistics
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Chinas Energy Crisis Fuels Boom in Energy Storage Demand

Chinas Energy Crisis Fuels Boom in Energy Storage Demand

The European energy crisis is driving demand for energy storage power supplies, creating new opportunities for cross-border e-commerce. This article analyzes the global energy storage market, exploring diverse needs in residential, vehicle, and portable energy storage. It also examines different overseas expansion models for leading brands, SMEs, and small businesses. Furthermore, the article highlights the challenges faced when exporting energy storage power supplies, including compliance, logistics, and funding. Finally, it looks ahead to future development trends, such as clean energy, portability, and safety.

01/16/2026 Logistics Industry Insights
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